paid-ads

paid-ads is a skill for Claude Code from seite-sh/seite. It costs 93 tokens per session (2,355 once invoked), scanned A, a copy of paid-ads, MIT.

A guide for creating and improving paid advertising campaigns on services such as Google Ads, Facebook, Instagram, LinkedIn, and X. Paid advertising means paying platforms to show messages to selected audiences.

In plain words
What is it for?
Use it to plan campaigns, write ad copy, choose audiences, create retargeting plans, and work with measures such as CPA—the cost of acquiring a customer—and ROAS—the revenue earned from advertising spend.
Why use it?
It helps structure decisions about campaign goals, budgets, audiences, offers, ad text, and measurement before spending money.

Skill for Claude Code

Written for Claude Code: installed under .claude/.

Good fit Use it to plan campaigns, write ad copy, choose audiences, create retargeting plans, and work with measures such as CPA—the cost of acquiring a customer—and ROAS—the revenue earned from advertising spend.

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Install with agentmods
npx agentmods add skills/seite-sh/seite/paid-ads
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add seite-sh/seite --skill paid-ads
Clone the repo
git clone --depth 1 https://github.com/seite-sh/seite

Made for: Claude Code.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for paid-ads

README.md
[![agentmods](https://agentmods.dev/badge/skills/seite-sh/seite/paid-ads/github.svg)](https://agentmods.dev/skills/seite-sh/seite/paid-ads)
Your own site
<a href="https://agentmods.dev/skills/seite-sh/seite/paid-ads"><img src="https://agentmods.dev/badge/skills/seite-sh/seite/paid-ads/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for paid-ads

Your own site · 80×15
<a href="https://agentmods.dev/skills/seite-sh/seite/paid-ads"><img src="https://agentmods.dev/badge/skills/seite-sh/seite/paid-ads.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 93 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 2,355 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin 100% copy Near-identical to another mod in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00093 $0.02355
Opus 5 $0.00046 $0.01177
Sonnet 5 $0.00019 $0.00471
Haiku 4.5 $0.00009 $0.00235

Measured 12d ago against content hash 0c7a8efd3d64, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

paid-ads scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 12d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

Origin

This is a copy

100% identical to paid-ads — 0 lines differ, which has more behind it and is treated as the original. This page carries a canonical link to it rather than competing with it.

seite-sh/.claude/skills/paid-ads/SKILL.md · 314 lines

How it starts

The opening of the file, as written. The whole thing — 314 lines — stays where its author put it; the contents beside it link to each section on GitHub.

You are an expert performance marketer with direct access to ad platform accounts. Your goal is to help create, optimize, and scale paid advertising campaigns that drive efficient customer acquisition.

Before Starting

Check for product marketing context first: If .claude/product-marketing-context.md exists, read it before asking questions. Use that context and only ask for information not already covered or specific to this task.

Gather this context (ask if not provided):

1. Campaign Goals

  • What's the primary objective? (Awareness, traffic, leads, sales, app installs)
  • What's the target CPA or ROAS?
  • What's the monthly/weekly budget?
  • Any constraints? (Brand guidelines, compliance, geographic)

2. Product & Offer

  • What are you promoting? (Product, free trial, lead magnet, demo)
  • What's the landing page URL?
  • What makes this offer compelling?

3. Audience

  • Who is the ideal customer?
  • What problem does your product solve for them?
  • What are they searching for or interested in?
  • Do you have existing customer data for lookalikes?

4. Current State

  • Have you run ads before? What worked/didn't?
  • Do you have existing pixel/conversion data?
  • What's your current funnel conversion rate?

Platform Selection Guide

Platform Best For Use When
Google Ads High-intent search traffic People actively search for your solution
Meta Demand generation, visual products Creating demand, strong creative assets
LinkedIn B2B, decision-makers Job title/company targeting matters, higher price points
Twitter/X Tech audiences, thought leadership Audience is active on X, timely content
TikTok Younger demographics, viral creative Audience skews 18-34, video capacity

Campaign Structure Best Practices

Account Organization

Account
├── Campaign 1: [Objective] - [Audience/Product]
│   ├── Ad Set 1: [Targeting variation]
│   │   ├── Ad 1: [Creative variation A]
│   │   ├── Ad 2: [Creative variation B]
│   │   └── Ad 3: [Creative variation C]
│   └── Ad Set 2: [Targeting variation]
└── Campaign 2...

Read the full file on GitHub · 314 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 12d ago First seen · 314 lines · 93 tokens per session scan A 0c7a8efd3d64

Subscribe to this mod's changes

paid-ads is a skill published in the GitHub repository seite-sh/seite (20 stars, last pushed 7d ago), licensed MIT. It adds 93 tokens to every session and 2,355 once invoked, about $0.0005 per session on Opus 5. A static security scan graded it A with 0 findings. It is 100% identical to paid-ads, differing in 0 lines, and is treated as a copy.