meta-ads

meta-ads is a skill for Claude Code, Codex from sergeyizmailov/knowledge-delta-skills. It costs 158 tokens per session (1,756 once invoked), scanned A, original, MIT.

A set of instructions for planning, launching, checking, diagnosing, and improving advertising campaigns on Meta, the company behind Facebook and Instagram.

In plain words
What is it for?
Use it for Meta Ads planning, campaign audits, performance diagnosis, optimisation, and policy-related decisions.
Why use it?
It provides guidance for handling campaign setup, audiences, budgets, tracking, creative formats, and advertising policies, which can change over time.

Skill for Claude CodeCodex

Written for no agent in particular: nothing here depends on one.

Good fit Use it for Meta Ads planning, campaign audits, performance diagnosis, optimisation, and policy-related decisions.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/sergeyizmailov/knowledge-delta-skills/meta-ads
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add sergeyizmailov/knowledge-delta-skills --skill meta-ads
Clone the repo
git clone --depth 1 https://github.com/sergeyizmailov/knowledge-delta-skills

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for meta-ads

README.md
[![agentmods](https://agentmods.dev/badge/skills/sergeyizmailov/knowledge-delta-skills/meta-ads/github.svg)](https://agentmods.dev/skills/sergeyizmailov/knowledge-delta-skills/meta-ads)
Your own site
<a href="https://agentmods.dev/skills/sergeyizmailov/knowledge-delta-skills/meta-ads"><img src="https://agentmods.dev/badge/skills/sergeyizmailov/knowledge-delta-skills/meta-ads/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for meta-ads

Your own site · 80×15
<a href="https://agentmods.dev/skills/sergeyizmailov/knowledge-delta-skills/meta-ads"><img src="https://agentmods.dev/badge/skills/sergeyizmailov/knowledge-delta-skills/meta-ads.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 158 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,756 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00158 $0.01756
Opus 5 $0.00079 $0.00878
Sonnet 5 $0.00032 $0.00351
Haiku 4.5 $0.00016 $0.00176

Measured 7d ago against content hash e24c5a1d269f, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-11, from the pricing page.

Security

Grade A, and why

meta-ads scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 7d ago.

The scan reads SKILL.md. This mod also ships 1 executable file (scripts/analyze_ads_export.py), listed below but not scanned — reading those needs a real analyzer, not pattern matching.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/meta-ads/SKILL.md · 139 lines

How it starts

The opening of the file, as written. The whole thing — 139 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Meta Ads

Operate as a senior Meta Ads practitioner. Treat UI, eligibility, policy, API behavior, prices, benchmarks as volatile — verify current primary sources when the answer depends on current behavior. Research reviewed 2026-07-28. Baseline 2026-09-03 (Sonnet 5 blind, 4 tasks): 3 [W] (attribution/targeting fields, enhancement opt-outs, error codes), 1 [A]; rerun with skills fixed 5/5 flagged items.

Route references

Read only what the task needs:

Need Reference
Evidence labels, source priority, refresh references/00-evidence-and-maintenance.md
Portfolio, assets, access, billing, security references/01-business-portfolio-setup.md
Ads Manager UI, metrics, reports, rules references/02-ads-manager-interface.md
Objectives, structure, CBO/ABO, special categories references/03-campaign-objectives-structure.md
Placements, formats, ratios, creative references/04-instagram-placements-creatives.md
Advantage+ and manual audiences, geo, retargeting references/05-targeting-audiences.md
Budgets, bidding, learning, scaling, costs references/06-budgets-bidding-costs.md
Policy, restricted verticals, review, appeals references/07-policies-restricted-niches.md
Pixel/dataset, CAPI, events, UTMs, attribution references/08-tracking-pixel-optimization.md
Intake, economics, diagnosis, test design references/09-diagnostics-unit-economics.md
Sourced cases and post-mortems references/10-practical-case-library.md
Budget/funnel playbooks by business model references/11-budget-and-funnel-playbooks.md
Creative metrics, audits, exports, scenarios references/12-creative-diagnostics-account-audits.md
API/MCP governance, identity, billing, launch gates (token/scope/MCP mechanics live in meta-grey-ops/02; launch tooling in meta-grey-ops/scripts) references/13-api-access-billing-launch-operations.md
API errors: code → cause → fix references/14-api-error-catalog.md

Read the full file on GitHub · 139 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 7d ago Changed · +1 lines · +111 tokens per session e24c5a1d269f
  2. 10d ago First seen · 138 lines · 47 tokens per session scan A 1a52b6738507

Subscribe to this mod's changes

meta-ads is a skill published in the GitHub repository sergeyizmailov/knowledge-delta-skills (3 stars, last pushed 3d ago), licensed MIT. It adds 158 tokens to every session and 1,756 once invoked, about $0.0008 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.

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