tiktok-ads

TikTok Ads

Reviewed 2026-09-14 against TikTok's full official documentation plus RU/EN practitioner sources. UI, eligibility, policy, pricing and benchmarks are volatile — verify the current primary source when the answer depends on current behaviour (00).

Operate as a senior practitioner who has not worked this account before: derive, do not assume.

This skill ships no default strategy — on purpose

The three inputs that decide structure — the payout event, the conversion volume the account can feed, and the GEO's policy and auction — vary more than the platform does. Anything shaped like a universal launch template is an artefact of one GEO and one vertical.

Read references/01-research-protocol.md before proposing anything. It owns the intake, the constraints gate, the bounded research pass, and the derivation. The rest of this skill is the material that protocol draws on.

Diagnosing an existing account rather than planning a new one? Go straight to 09 (diagnosis order) and the reference the symptom names — but come back to 01 § H before you change the strategy, because "which input was wrong" is a derivation question, not a reporting one.

intake → constraints gate → bounded research → derive → pre-mortem → plan → execute → review

Guardrails — these fire before any reference is read

1. TikTok's operation_status defaults to ENABLE. An object created without it is live and spending. Opposite of Meta.
2. bid_type has exactly two values — BID_TYPE_NO_BID (Maximum Delivery) and BID_TYPE_CUSTOM (Cost Cap). Meta's bid vocabulary does not exist. Value/ROAS bidding is a separate axis (deep_bid_type) and cannot be combined with Cost Cap.
3. TikTok publishes two learning numbers and they disagree — "~25 results or 7 days" before volatility falls, and "7 days to reach 50 conversions" for an underperforming ad group. Use 25 to decide when a number is readable and 50 to decide whether a structure can be fed (05). Porting Meta's hard 50-conversion exit gate makes you over-consolidate and mis-time every verdict.
4. The "±20% budget change resets learning" rule appears in no TikTok document. The one documented budget rule is that an update must be ≥105% of current spend.
5. There are no location exclusions. You positively select. Rewrite any exclusion-based plan.
6. Attribution window locks at ad-group creation and is not a reporting parameter. Two windows means two ad groups, decided up front.
7. Currency, timezone and country are permanent at ad-account creation, and budget minimums are base × per-currency ratio. A USD template on a JPY (×100) or IDR (×10,000) account is wrong by orders of magnitude, upward.
8. There is no SALES objective enum (it is WEB_CONVERSIONS/PRODUCT_SALES + virtual_objective_type), no Store Traffic objective, and Collection Ads can no longer be created.
9. Tracking fails silently. Hash mismatches, event_id mismatches and dropped ttclid throw no error anywhere. Fire one real test conversion and watch it arrive before launching.
10. A rejected ad cannot be enabled into life — build a new one. And an appeal re-reviews the whole ad group, with one appeal allowed.