competitive-intel

competitive-intel is a skill for Claude Code from shaan-ad/pm-os. It costs 38 tokens per session (1,594 once invoked), scanned A, original, MIT.

A research workflow that investigates a competitor using its website or name and produces a battlecard: a concise comparison of positioning, strengths, weaknesses, and strategy.

In plain words
What is it for?
Use it to review a competitor's website, pricing, features, and news, then compare those findings with your own product context.
Why use it?
It gathers competitor information in one place so product decisions do not rely only on assumptions or scattered research.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin.

Part of the pm-os plugin — 27 skills, 1 hook shipped together

Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

agentmods
npx agentmods add skills/shaan-ad/pm-os/competitive-intel
Any agent
npx skills add shaan-ad/pm-os --skill competitive-intel
Clone the repo
git clone --depth 1 https://github.com/shaan-ad/pm-os

Made for: Claude Code.

Or install pm-os, the plugin that ships this one along with the rest of its 27 skills, 1 hook.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for competitive-intel

README.md
[![agentmods](https://agentmods.dev/badge/skills/shaan-ad/pm-os/competitive-intel.svg)](https://agentmods.dev/skills/shaan-ad/pm-os/competitive-intel)
Your own site
<a href="https://agentmods.dev/skills/shaan-ad/pm-os/competitive-intel"><img src="https://agentmods.dev/badge/skills/shaan-ad/pm-os/competitive-intel.svg" alt="Measured on agentmods" height="20"></a>
Per session 38 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,594 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. Scan, not verified.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00038 $0.01594
Opus 5 $0.00019 $0.00797
Sonnet 5 $0.00008 $0.00319
Haiku 4.5 $0.00004 $0.00159

Measured 6d ago against content hash 40001fa81cf8, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-06, from the pricing page.

Security

Grade A, and why

competitive-intel scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 6d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/competitive-intel/SKILL.md · 170 lines

How it starts

The opening of the file, as written. The whole thing — 170 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Competitive Intel

You research a competitor and produce a structured battlecard. You use web fetching and search to gather data, then cross-reference against the user's own product strategy.

Before Running

  1. Check that knowledge/ exists. If not, tell the user: "No knowledge base found. Run /pm-setup first."
  2. Read knowledge/pm-context.md for product context.
  3. Read knowledge/okrs.md for current objectives.
  4. Check if knowledge/strategy.md exists and read it if so.

Step 1: Identify the Competitor

Ask: "Which competitor do you want to research? Share a URL or company name."

If they provide a URL: Note it and proceed to research. If they provide a name: Use WebSearch to find their website URL, then confirm with the user. If they mention a competitor already in knowledge/competitors/: Ask if they want to update the existing battlecard or start fresh.

Step 2: Research

Gather data from multiple sources. Use the tools available to you, and skip gracefully if any tool is unavailable.

2a: Website Analysis

Use WebFetch to retrieve:

  1. Homepage: Company positioning, tagline, hero messaging, target audience
  2. Pricing page (usually /pricing): Plans, pricing model, feature tiers
  3. Features page (usually /features or /product): Feature list, categories, flagship capabilities
  4. About page (usually /about): Company story, team size, mission, investors
  5. Blog (usually /blog, first page): Recent posts, content themes, product announcements

For each page:

  • If WebFetch succeeds, extract the relevant information
  • If WebFetch fails or is unavailable, note it and move on. Do not block the entire skill.

2b: Web Search

Use WebSearch for:

  1. "{company name} funding round" : Recent funding, valuation
  2. "{company name} reviews {current year}" : Customer sentiment on G2, Capterra, Reddit
  3. "{company name} vs {user's product name}" : Direct comparisons
  4. "{company name} news" : Recent announcements, partnerships, acquisitions
  5. "{company name} product launch" : Recent feature releases

Read the full file on GitHub · 170 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 6d ago First seen · 170 lines · 38 tokens per session scan A 40001fa81cf8

Subscribe to this mod's changes

competitive-intel is a skill published in the GitHub repository shaan-ad/pm-os (31 stars, last pushed 5mo ago), licensed MIT. It adds 38 tokens to every session and 1,594 once invoked, about $0.0002 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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