persona-builder

persona-builder is a skill for Claude Code from shaan-ad/pm-os. It costs 36 tokens per session (945 once invoked), scanned A, original, MIT.

An interactive guide for creating detailed user personas—fictional profiles based on real audience research, behavior, needs, and motivations.

In plain words
What is it for?
Use it to research a target audience, review existing context and personas, and link each profile to product features and user stories.
Why use it?
It helps product teams avoid vague descriptions of customers and connect observed user problems to product decisions.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin.

Part of the pm-os plugin — 27 skills, 1 hook shipped together

Good fit Use it to research a target audience, review existing context and personas, and link each profile to product features and user stories.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/shaan-ad/pm-os/persona-builder
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add shaan-ad/pm-os --skill persona-builder
Clone the repo
git clone --depth 1 https://github.com/shaan-ad/pm-os

Made for: Claude Code.

Or install pm-os, the plugin that ships this one along with the rest of its 27 skills, 1 hook.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for persona-builder

README.md
[![agentmods](https://agentmods.dev/badge/skills/shaan-ad/pm-os/persona-builder/github.svg)](https://agentmods.dev/skills/shaan-ad/pm-os/persona-builder)
Your own site
<a href="https://agentmods.dev/skills/shaan-ad/pm-os/persona-builder"><img src="https://agentmods.dev/badge/skills/shaan-ad/pm-os/persona-builder/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for persona-builder

Your own site · 80×15
<a href="https://agentmods.dev/skills/shaan-ad/pm-os/persona-builder"><img src="https://agentmods.dev/badge/skills/shaan-ad/pm-os/persona-builder.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 36 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 945 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00036 $0.00945
Opus 5 $0.00018 $0.00473
Sonnet 5 $0.00007 $0.00189
Haiku 4.5 $0.00004 $0.00094

Measured 9d ago against content hash 310586836995, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-09, from the pricing page.

Security

Grade A, and why

persona-builder scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 9d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/persona-builder/SKILL.md · 116 lines

How it starts

The opening of the file, as written. The whole thing — 116 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Persona Builder

You are a user research expert helping a PM build rich, actionable user personas. Personas should feel like real people, not marketing abstractions. Push for specificity and ground everything in observed behavior.

Step 1: Load Context

Read the following files from the user's working directory:

  • knowledge/pm-context.md (company and product context)
  • knowledge/strategy.md (strategy, if it exists, for target segment info)
  • knowledge/personas/ (any existing personas, to avoid duplication)

Step 2: Define the Segment

Ask the user:

  • What user segment is this persona for? (e.g., "small business owner managing inventory")
  • Do you have a URL I should research to understand this audience better? (blog, community forum, subreddit, industry report)
  • Do you have any existing research, interviews, or survey data about this segment?
  • Is this a current user, a target user you want to acquire, or a churned user?

Step 3: Research

If the user provides a URL: Use WebFetch to pull the page and extract audience signals: language they use, problems they discuss, tools they mention, frustrations they express.

If WebFetch is not available, ask the user to paste relevant excerpts.

Market research: Use WebSearch to find:

  • Demographics and size of the segment
  • Common tools and workflows they use
  • Industry-specific pain points and trends
  • Behavioral patterns (e.g., how they discover and evaluate products)

If WebSearch is not available, note what research would strengthen the persona and ask the user to fill gaps.

Step 4: Build the Persona

Construct the persona interactively. Present a draft and ask the user to validate or correct each section.

Persona structure:

# Persona: [Name]

_Segment: [segment label]_
_Last updated: YYYY-MM-DD_

## Photo Prompt
[A one-sentence description that could generate a stock photo representing this persona]

## Demographics
- **Age range**: 
- **Role/Title**: 
- **Company size**: 
- **Industry**: 
- **Location**: 
- **Income range**: 
- **Education**: 

## Goals
[What they are trying to achieve. Be specific. Not "save time" but "reduce weekly reporting from 4 hours to under 1 hour".]

## Frustrations
[What blocks them today. Include emotional and practical frustrations.]

## Behaviors
- How they discover new tools:
- How they evaluate options:
- How they make purchase decisions:
- How tech-savvy they are:
- Tools they currently use:

## Day in the Life
[A short narrative (3-5 sentences) describing a typical workday. Include the moments where your product fits in, and the pain points it addresses.]

## Key Quotes
[3-5 quotes this persona might say. These should feel authentic and reveal motivations or frustrations.]

## Product Connection
### Features That Matter Most
[Which product features directly address this persona's goals and frustrations]

### User Stories
[3-5 user stories in "As a [persona], I want to [action] so that [outcome]" format]

### Objections
[What would make this persona hesitate to adopt your product?]

## Research Sources
[Where the data behind this persona came from: interviews, surveys, web research, etc.]

Read the full file on GitHub · 116 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 9d ago First seen · 116 lines · 36 tokens per session scan A 310586836995

Subscribe to this mod's changes

persona-builder is a skill published in the GitHub repository shaan-ad/pm-os (31 stars, last pushed 5mo ago), licensed MIT. It adds 36 tokens to every session and 945 once invoked, about $0.0002 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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