market-research

market-research is a skill for Claude Code, Codex from shawnpang/startup-founder-skills. It costs 29 tokens per session (1,676 once invoked), scanned A, original, MIT.

A market-research workflow for estimating market size and understanding how a market works. It uses terms such as TAM, SAM, and SOM, which describe the total, reachable, and realistically obtainable parts of a market.

In plain words
What is it for?
Use it to size a market, validate assumptions for an investor presentation, study growth and competition, assess market entry, or prepare a market-opportunity slide.
Why use it?
It helps replace broad guesses about an opportunity with clearly defined customer groups, locations, business models, and supporting data.

Skill for Claude CodeCodex

Written for no agent in particular: nothing here depends on one. Also seen: positional $N argument.

Good fit Use it to size a market, validate assumptions for an investor presentation, study growth and competition, assess market entry, or prepare a market-opportunity slide.

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Install with agentmods
npx agentmods add skills/shawnpang/startup-founder-skills/market-research
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add shawnpang/startup-founder-skills --skill market-research
Clone the repo
git clone --depth 1 https://github.com/shawnpang/startup-founder-skills

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for market-research

README.md
[![agentmods](https://agentmods.dev/badge/skills/shawnpang/startup-founder-skills/market-research/github.svg)](https://agentmods.dev/skills/shawnpang/startup-founder-skills/market-research)
Your own site
<a href="https://agentmods.dev/skills/shawnpang/startup-founder-skills/market-research"><img src="https://agentmods.dev/badge/skills/shawnpang/startup-founder-skills/market-research/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for market-research

Your own site · 80×15
<a href="https://agentmods.dev/skills/shawnpang/startup-founder-skills/market-research"><img src="https://agentmods.dev/badge/skills/shawnpang/startup-founder-skills/market-research.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 29 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,676 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00029 $0.01676
Opus 5 $0.00015 $0.00838
Sonnet 5 $0.00006 $0.00335
Haiku 4.5 $0.00003 $0.00168

Measured 13d ago against content hash ebb2d80b6f87, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

market-research scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 13d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

Origin

Copies of this mod

1 near-identical copy found in the catalogue:

skills/market-research/SKILL.md · 93 lines

How it starts

The opening of the file, as written. The whole thing — 93 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Market Research

When to Use

Activate when a founder needs to size a market opportunity using TAM/SAM/SOM, validate market assumptions for a pitch deck, understand growth trends, evaluate market entry, or prepare for investor conversations about addressable market. Trigger phrases include "how big is our market," "TAM/SAM/SOM," "market size," "market opportunity," "is this market big enough," "market trends," "help me with the market slide," or "validate our market assumptions."

Context Required

  • From startup-context: product description, target customer segments, pricing model, geographic scope, business model.
  • From the user: the market or segment to analyze, known data points (industry reports, customer counts, pricing benchmarks), geographic and industry constraints, whether this is for internal decision-making or external presentation (investor deck), and any specific hypotheses about market dynamics.

Workflow

  1. Define market boundaries -- Specify the problem space, customer segments, geography, and constraints. "Project management tools" is a different market than "team collaboration software." Precision determines whether the analysis is useful.
  2. Top-down estimation -- Start from total industry size using industry reports, public company revenues, and government statistics. Narrow to the relevant segment by applying filters for geography, customer type, and product category.
  3. Bottom-up estimation -- Build independently from unit economics: (number of potential customers) x (price per customer) x (purchase frequency). Cross-validate against the top-down estimate.
  4. Scope the SAM -- Identify which portion of TAM is realistically serviceable given current product capabilities, pricing, distribution channels, and geographic reach.
  5. Estimate the SOM -- Project achievable market share in 1-3 years based on competitive position, go-to-market capacity, and current traction.
  6. Project growth -- Forecast how TAM, SAM, and SOM evolve over 2-3 years. Identify key growth drivers, technology shifts, regulatory changes, and demographic trends.
  7. Map assumptions -- Surface every critical assumption underlying each estimate. Rate confidence levels and identify how to validate the most uncertain assumptions.

Read the full file on GitHub · 93 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 13d ago First seen · 93 lines · 29 tokens per session scan A ebb2d80b6f87

Subscribe to this mod's changes

market-research is a skill published in the GitHub repository shawnpang/startup-founder-skills (321 stars, last pushed 6mo ago), licensed MIT. It adds 29 tokens to every session and 1,676 once invoked, about $0.0001 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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