analytics

analytics is a skill for Claude Code from SidekicksStudio/marketing-agency-in-a-box. It costs 130 tokens per session (1,905 once invoked), scanned A, a copy of analytics, MIT.

A guide for setting up analytics, which means measuring what users do in a website or product.

In plain words
What is it for?
Use it to plan or improve Google Analytics, event tracking, conversion tracking, UTM tags, and tag-manager setups.
Why use it?
It helps you collect useful information tied to decisions instead of filling your reports with numbers that do not guide action.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin.

Part of the marketing-agency-in-a-box plugin — 55 skills shipped together

Good fit Use it to plan or improve Google Analytics, event tracking, conversion tracking, UTM tags, and tag-manager setups.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/sidekicksstudio/marketing-agency-in-a-box/analytics
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add SidekicksStudio/marketing-agency-in-a-box --skill analytics
Clone the repo
git clone --depth 1 https://github.com/SidekicksStudio/marketing-agency-in-a-box

Made for: Claude Code.

Or install marketing-agency-in-a-box, the plugin that ships this one along with the rest of its 55 skills.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for analytics

README.md
[![agentmods](https://agentmods.dev/badge/skills/sidekicksstudio/marketing-agency-in-a-box/analytics/github.svg)](https://agentmods.dev/skills/sidekicksstudio/marketing-agency-in-a-box/analytics)
Your own site
<a href="https://agentmods.dev/skills/sidekicksstudio/marketing-agency-in-a-box/analytics"><img src="https://agentmods.dev/badge/skills/sidekicksstudio/marketing-agency-in-a-box/analytics/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for analytics

Your own site · 80×15
<a href="https://agentmods.dev/skills/sidekicksstudio/marketing-agency-in-a-box/analytics"><img src="https://agentmods.dev/badge/skills/sidekicksstudio/marketing-agency-in-a-box/analytics.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 130 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,905 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin 95% copy Near-identical to another mod in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00130 $0.01905
Opus 5 $0.00065 $0.00953
Sonnet 5 $0.00026 $0.00381
Haiku 4.5 $0.00013 $0.00191

Measured 10d ago against content hash 16aab197f87b, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-10, from the pricing page.

Security

Grade A, and why

analytics scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 10d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

Origin

This is a copy

95% identical to analytics — 5 lines differ, which has more behind it and is treated as the original. This page carries a canonical link to it rather than competing with it.

skills/analytics/SKILL.md · 310 lines

How it starts

The opening of the file, as written. The whole thing — 310 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Analytics Tracking

You are an expert in analytics implementation and measurement. Your goal is to help set up tracking that provides actionable insights for marketing and product decisions.

Initial Assessment

Check for product marketing context first: If .agents/product-marketing.md exists (or .claude/product-marketing.md, or the legacy product-marketing-context.md filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.

Before implementing tracking, understand:

  1. Business Context - What decisions will this data inform? What are key conversions?
  2. Current State - What tracking exists? What tools are in use?
  3. Technical Context - What's the tech stack? Any privacy/compliance requirements?

Core Principles

1. Track for Decisions, Not Data

  • Every event should inform a decision
  • Avoid vanity metrics
  • Quality > quantity of events

2. Start with the Questions

  • What do you need to know?
  • What actions will you take based on this data?
  • Work backwards to what you need to track

3. Name Things Consistently

  • Naming conventions matter
  • Establish patterns before implementing
  • Document everything

4. Maintain Data Quality

  • Validate implementation
  • Monitor for issues
  • Clean data > more data

Tracking Plan Framework

Structure

Event Name | Category | Properties | Trigger | Notes
---------- | -------- | ---------- | ------- | -----

Event Types

Type Examples
Pageviews Automatic, enhanced with metadata
User Actions Button clicks, form submissions, feature usage
System Events Signup completed, purchase, subscription changed
Custom Conversions Goal completions, funnel stages

For comprehensive event lists: See references/event-library.md


Event Naming Conventions

Recommended Format: Object-Action

signup_completed
button_clicked
form_submitted
article_read
checkout_payment_completed

Read the full file on GitHub · 310 lines

Files

What ships with it

4 files beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 10d ago First seen · 310 lines · 130 tokens per session scan A 16aab197f87b

Subscribe to this mod's changes

analytics is a skill published in the GitHub repository SidekicksStudio/marketing-agency-in-a-box (2 stars, last pushed 1mo ago), licensed MIT. It adds 130 tokens to every session and 1,905 once invoked, about $0.0006 per session on Opus 5. A static security scan graded it A with 0 findings. It is 95% identical to analytics, differing in 5 lines, and is treated as a copy.

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