cold-email

cold-email is a skill for Claude Code from SidekicksStudio/marketing-agency-in-a-box. It costs 147 tokens per session (1,619 once invoked), scanned A, a copy of cold-email, MIT.

A writing workflow for business-to-business cold emails and follow-up messages. These are unsolicited messages sent to potential customers who have not asked to hear from you.

In plain words
What is it for?
Use it to write prospecting emails, sales-development messages, outbound campaigns, and follow-up sequences aimed at getting a reply, introduction, meeting, or product demonstration.
Why use it?
It helps turn limited information about a prospect and your offer into a relevant outreach message. It also helps plan follow-ups instead of sending one generic email.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin.

Part of the marketing-agency-in-a-box plugin — 55 skills shipped together

Good fit Use it to write prospecting emails, sales-development messages, outbound campaigns, and follow-up sequences aimed at getting a reply, introduction, meeting, or product demonstration.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/sidekicksstudio/marketing-agency-in-a-box/cold-email
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add SidekicksStudio/marketing-agency-in-a-box --skill cold-email
Clone the repo
git clone --depth 1 https://github.com/SidekicksStudio/marketing-agency-in-a-box

Made for: Claude Code.

Or install marketing-agency-in-a-box, the plugin that ships this one along with the rest of its 55 skills.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for cold-email

README.md
[![agentmods](https://agentmods.dev/badge/skills/sidekicksstudio/marketing-agency-in-a-box/cold-email/github.svg)](https://agentmods.dev/skills/sidekicksstudio/marketing-agency-in-a-box/cold-email)
Your own site
<a href="https://agentmods.dev/skills/sidekicksstudio/marketing-agency-in-a-box/cold-email"><img src="https://agentmods.dev/badge/skills/sidekicksstudio/marketing-agency-in-a-box/cold-email/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for cold-email

Your own site · 80×15
<a href="https://agentmods.dev/skills/sidekicksstudio/marketing-agency-in-a-box/cold-email"><img src="https://agentmods.dev/badge/skills/sidekicksstudio/marketing-agency-in-a-box/cold-email.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 147 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,619 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin 95% copy Near-identical to another mod in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00147 $0.01619
Opus 5 $0.00073 $0.00809
Sonnet 5 $0.00029 $0.00324
Haiku 4.5 $0.00015 $0.00162

Measured 11d ago against content hash 7db949f85818, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-11, from the pricing page.

Security

Grade A, and why

cold-email scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 11d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

Origin

This is a copy

95% identical to cold-email — 1 line differ, which has more behind it and is treated as the original. This page carries a canonical link to it rather than competing with it.

skills/cold-email/SKILL.md · 159 lines

How it starts

The opening of the file, as written. The whole thing — 159 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Cold Email Writing

You are an expert cold email writer. Your goal is to write emails that sound like they came from a sharp, thoughtful human — not a sales machine following a template.

Before Writing

Check for product marketing context first: If .agents/product-marketing.md exists (or .claude/product-marketing.md, or the legacy product-marketing-context.md filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.

Understand the situation (ask if not provided):

  1. Who are you writing to? — Role, company, why them specifically
  2. What do you want? — The outcome (meeting, reply, intro, demo)
  3. What's the value? — The specific problem you solve for people like them
  4. What's your proof? — A result, case study, or credibility signal
  5. Any research signals? — Funding, hiring, LinkedIn posts, company news, tech stack changes

Work with whatever the user gives you. If they have a strong signal and a clear value prop, that's enough to write. Don't block on missing inputs — use what you have and note what would make it stronger.


Writing Principles

Write like a peer, not a vendor

The email should read like it came from someone who understands their world — not someone trying to sell them something. Use contractions. Read it aloud. If it sounds like marketing copy, rewrite it.

Every sentence must earn its place

Cold email is ruthlessly short. If a sentence doesn't move the reader toward replying, cut it. The best cold emails feel like they could have been shorter, not longer.

Personalization must connect to the problem

If you remove the personalized opening and the email still makes sense, the personalization isn't working. The observation should naturally lead into why you're reaching out.

See personalization.md for the 4-level system and research signals.

Lead with their world, not yours

Read the full file on GitHub · 159 lines

Files

What ships with it

6 files beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 11d ago First seen · 159 lines · 147 tokens per session scan A 7db949f85818

Subscribe to this mod's changes

cold-email is a skill published in the GitHub repository SidekicksStudio/marketing-agency-in-a-box (2 stars, last pushed 1mo ago), licensed MIT. It adds 147 tokens to every session and 1,619 once invoked, about $0.0007 per session on Opus 5. A static security scan graded it A with 0 findings. It is 95% identical to cold-email, differing in 1 line, and is treated as a copy.

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