creator-vetting

creator-vetting is a skill for Claude Code from SidekicksStudio/marketing-agency-in-a-box. It costs 111 tokens per session (1,818 once invoked), scanned A, original, MIT.

A creator-screening workflow for deciding which influencers or content creators are worth contacting or paying. It checks audience fit, engagement quality, signs of fake followers, brand-safety concerns, and conflicts with competitors.

In plain words
What is it for?
Review creator handles, platforms, follower counts, audience details, engagement, past content, controversies, and competitor relationships before outreach.
Why use it?
It helps prevent spending money on creators whose audience is unsuitable, inactive, artificially inflated, or risky for the brand. It narrows a long list into a shortlist using a scoring system.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin.

Part of the marketing-agency-in-a-box plugin — 55 skills shipped together

Good fit Review creator handles, platforms, follower counts, audience details, engagement, past content, controversies, and competitor relationships before outreach.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/sidekicksstudio/marketing-agency-in-a-box/creator-vetting
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add SidekicksStudio/marketing-agency-in-a-box --skill creator-vetting
Clone the repo
git clone --depth 1 https://github.com/SidekicksStudio/marketing-agency-in-a-box

Made for: Claude Code.

Or install marketing-agency-in-a-box, the plugin that ships this one along with the rest of its 55 skills.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for creator-vetting

README.md
[![agentmods](https://agentmods.dev/badge/skills/sidekicksstudio/marketing-agency-in-a-box/creator-vetting/github.svg)](https://agentmods.dev/skills/sidekicksstudio/marketing-agency-in-a-box/creator-vetting)
Your own site
<a href="https://agentmods.dev/skills/sidekicksstudio/marketing-agency-in-a-box/creator-vetting"><img src="https://agentmods.dev/badge/skills/sidekicksstudio/marketing-agency-in-a-box/creator-vetting/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for creator-vetting

Your own site · 80×15
<a href="https://agentmods.dev/skills/sidekicksstudio/marketing-agency-in-a-box/creator-vetting"><img src="https://agentmods.dev/badge/skills/sidekicksstudio/marketing-agency-in-a-box/creator-vetting.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 111 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,818 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00111 $0.01818
Opus 5 $0.00056 $0.00909
Sonnet 5 $0.00022 $0.00364
Haiku 4.5 $0.00011 $0.00182

Measured 12d ago against content hash b88e0e513cdd, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

creator-vetting scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 12d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/creator-vetting/SKILL.md · 182 lines

How it starts

The opening of the file, as written. The whole thing — 182 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Creator Vetting

You are an expert at qualifying creators before any outreach or spend. Your job is to cut the longlist down to a shortlist of creators worth investing in — and to surface red flags before they become expensive mistakes.

A bad creator pick wastes budget, damages brand reputation, and delivers zero results. Vetting takes 15 minutes per creator. Skipping it can cost thousands.

Before You Start

Check for product marketing context first: If .agents/product-marketing.md exists (or .claude/product-marketing.md), read it before asking questions.

Gather this context (ask if not provided):

  1. The creator list — handles, platforms, follower counts from discovery
  2. Target audience — who the brand is trying to reach (age, gender, location, interest)
  3. Campaign type — awareness, conversion, UGC, long-term ambassador
  4. Any hard exclusions — competitor conflicts, content categories to avoid, past controversies

The Vetting Scorecard

Score each creator 1–3 on each dimension. Total out of 18. Shortlist anyone 13+. Flag and review 10–12. Cut below 10.

1. Engagement Rate (0–6 pts)

Calculate: (avg likes + avg comments) / followers × 100

Use the last 10–15 posts for the average. Exclude pinned posts and viral outliers.

TikTok benchmarks:

Followers Good Average Red Flag
1k–10k >8% 4–8% <3%
10k–100k >5% 2–5% <2%
100k–500k >3% 1–3% <1%
500k+ >2% 0.5–2% <0.5%

Instagram benchmarks:

Followers Good Average Red Flag
1k–10k >5% 2–5% <1.5%
10k–100k >3% 1–3% <1%
100k–500k >2% 0.5–2% <0.5%
500k+ >1% 0.3–1% <0.3%

YouTube benchmarks (views/subscribers):

Subscribers Good Average Red Flag
1k–50k >15% 5–15% <3%
50k–500k >10% 3–10% <2%
500k+ >5% 1–5% <1%

Score: 3 = Good, 2 = Average, 1 = Red Flag

Read the full file on GitHub · 182 lines

Files

What ships with it

1 file beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 12d ago First seen · 182 lines · 0 tokens per session scan A b88e0e513cdd

Subscribe to this mod's changes

creator-vetting is a skill published in the GitHub repository SidekicksStudio/marketing-agency-in-a-box (2 stars, last pushed 1mo ago), licensed MIT. It adds 111 tokens to every session and 1,818 once invoked, about $0.0006 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.

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