creating-superfans-hodak

Creating Superfans - Skill (Brittany Hodak)

Knowledge source: Creating Superfans: Turning Everyday Customers into Enthusiastic Advocates by Brittany Hodak, 2023. Architecture: Orchestrator + 7 subskills. This file routes the user query; subskills execute the actual workflows.

creating-superfans-hodak/
├── SKILL.md
└── subskills/
    ├── m1_superfan_diagnosis/
    │   ├── module.md
    │   └── references/case_library.md
    ├── m2_story_positioning/
    │   ├── module.md
    │   └── references/case_library.md
    ├── m3_customer_understanding/
    │   ├── module.md
    │   └── references/case_library.md
    ├── m4_personalization/
    │   ├── module.md
    │   └── references/case_library.md
    ├── m5_exceed_expectations/
    │   ├── module.md
    │   └── references/case_library.md
    ├── m6_service_recovery/
    │   ├── module.md
    │   └── references/case_library.md
    └── m7_repeatable_supergroups/
        ├── module.md
        └── references/case_library.md

Skill Purpose

Help founders, marketers, sales teams, customer success leaders, support teams, and operators turn ordinary customers into enthusiastic advocates. Hodak's core idea is that superfans are created where the brand's story intersects with the customer's story, then reinforced through understanding, personalization, expectation-exceeding experiences, recovery, and repeatable systems.

This is not a paid ads, SEO, pricing, funnel analytics, or generic growth-hacking playbook. Use it when the question involves customer experience, loyalty, retention, referrals, reviews, advocacy, service recovery, or cross-functional customer centricity.

Workflow Inventory