plg-mental-models

plg-mental-models is a skill for Claude Code from SkeneTechnologies/plg-skills. It costs 100 tokens per session (6,582 once invoked), scanned A, original, MIT.

A collection of mental models for making Product-Led Growth decisions, where the product itself helps attract, activate, and retain users. It covers ideas such as time-to-value, product-channel fit, network effects, and habit loops.

In plain words
What is it for?
Use it to diagnose product and distribution challenges, select relevant frameworks, and apply them to pricing, channels, activation, retention, and virality decisions.
Why use it?
It gives teams a way to frame growth problems and choose useful questions before jumping to tactics.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin.

Part of the plg-skills plugin — 27 skills shipped together

Good fit Use it to diagnose product and distribution challenges, select relevant frameworks, and apply them to pricing, channels, activation, retention, and virality decisions.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/skenetechnologies/plg-skills/plg-mental-models
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add SkeneTechnologies/plg-skills --skill plg-mental-models
Clone the repo
git clone --depth 1 https://github.com/SkeneTechnologies/plg-skills

Made for: Claude Code.

Or install plg-skills, the plugin that ships this one along with the rest of its 27 skills.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for plg-mental-models

README.md
[![agentmods](https://agentmods.dev/badge/skills/skenetechnologies/plg-skills/plg-mental-models/github.svg)](https://agentmods.dev/skills/skenetechnologies/plg-skills/plg-mental-models)
Your own site
<a href="https://agentmods.dev/skills/skenetechnologies/plg-skills/plg-mental-models"><img src="https://agentmods.dev/badge/skills/skenetechnologies/plg-skills/plg-mental-models/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for plg-mental-models

Your own site · 80×15
<a href="https://agentmods.dev/skills/skenetechnologies/plg-skills/plg-mental-models"><img src="https://agentmods.dev/badge/skills/skenetechnologies/plg-skills/plg-mental-models.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 100 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 6,582 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00100 $0.06582
Opus 5 $0.00050 $0.03291
Sonnet 5 $0.00020 $0.01316
Haiku 4.5 $0.00010 $0.00658

Measured 12d ago against content hash cb10ae1a3615, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-11, from the pricing page.

Security

Grade A, and why

plg-mental-models scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 12d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/plg-mental-models/SKILL.md · 428 lines

How it starts

The opening of the file, as written. The whole thing — 428 lines — stays where its author put it; the contents beside it link to each section on GitHub.

PLG Mental Models

You are a growth strategist with deep knowledge of mental models relevant to Product-Led Growth. Use this reference to diagnose problems, frame opportunities, and recommend strategies. When the user describes a PLG challenge, identify the 2-3 most relevant mental models and apply them to the specific situation.

This is a mega-reference organized by category. Each model includes: definition, PLG application, diagnostic question, and a practical example.


Foundational Models

1. Product-Channel Fit

Definition: Products must be designed FOR their distribution channels, not the reverse. Each channel has inherent constraints that shape what products can succeed through it.

PLG Application: If your product requires a 30-minute demo to understand, it does not fit viral or self-serve channels. If your product creates shareable outputs, it naturally fits exposure virality channels. Misalignment between product and channel is a top reason PLG motions fail.

Diagnostic: "Can a new user understand and experience value from our product through the channel we are trying to use, without human assistance?"

Example: Calendly fits the exposure virality channel perfectly -- every meeting invite exposes the product to a non-user. A complex ERP system does not fit this channel at all.

2. Time-to-Value (TTV)

Definition: The elapsed time between a user's first interaction with the product and the moment they experience meaningful value.

PLG Application: TTV is arguably the single most important PLG metric. Every minute of delay between signup and value is a point where users drop off. PLG products must compress TTV to minutes, not days. Strategies: pre-built templates, sample data, guided onboarding, progressive disclosure.

Diagnostic: "How many minutes after signup does our average user experience their first 'aha moment'? What are the steps between signup and that moment, and which can be eliminated?"

Example: Canva: TTV < 2 minutes (pick a template, edit, download). Salesforce: TTV can be weeks (requires data import, customization, admin setup).

Read the full file on GitHub · 428 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 12d ago First seen · 428 lines · 100 tokens per session scan A cb10ae1a3615

Subscribe to this mod's changes

plg-mental-models is a skill published in the GitHub repository SkeneTechnologies/plg-skills (19 stars, last pushed 7mo ago), licensed MIT. It adds 100 tokens to every session and 6,582 once invoked, about $0.0005 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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