A brand strategy and consistency skill covering brand identity, writing style, visual rules, messaging, and checks that materials follow them.

Use it for brand strategy, brand audits, brand guidelines, tone-of-voice systems, messaging frameworks, and checking colours, fonts, and other assets.

It helps keep a company’s words and visual materials consistent instead of making each page or asset feel unrelated.

maxim:brand — Skill for Claude Code by skillmds/skillmd

Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent

npx skills add skillmds/skillmd --skill maxim-brand

Clone the repo

git clone --depth 1 https://github.com/skillmds/skillmd

Made for: Claude Code.

Or install brand-identity-kit, the plugin that ships this one along with the rest of its 13 skills.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

README.md

[![agentmods](https://agentmods.dev/badge/skills/skillmds/skillmd/maxim-brand/github.svg)](https://agentmods.dev/skills/skillmds/skillmd/maxim-brand)

Your own site

<a href="https://agentmods.dev/skills/skillmds/skillmd/maxim-brand"><img src="https://agentmods.dev/badge/skills/skillmds/skillmd/maxim-brand/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

Your own site · 80×15

<a href="https://agentmods.dev/skills/skillmds/skillmd/maxim-brand"><img src="https://agentmods.dev/badge/skills/skillmds/skillmd/maxim-brand.svg" alt="Reviewed on agentmods" width="80" height="20"></a>

Per session 58 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.

When invoked 995 The whole file, excluding the scripts and references it only reads on demand.

Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.

Origin original No closer match found in the catalogue.

Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

Model	Per session	Once invoked
Fable 5.1	$0.00058	$0.00995
Opus 5.5	$0.00023	$0.00398
Sonnet 5.5	$0.00012	$0.00199
Haiku 4.5	$0.00006	$0.00100

Measured 1mo ago against content hash e02fef0d4de0, method: parsed. Prices are Anthropic first-party input rates as of 2026-10-07, from the pricing page.

Security

Grade A, and why

maxim:brand scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 1mo ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

plugins/brand-identity-kit/skills/maxim-brand/SKILL.md · 92 lines

How it starts

The opening of the file, as written. The whole thing — 92 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Maxim Brand Intelligence

Maxim behavioral layer active. Behavioral science applied to every output. External reference: community-packs/ui-ux-pro-max/.claude/skills/brand/

Agents in This Skill

1. brand-strategist

Owns brand positioning, architecture, and competitive differentiation.

Applies Brand Archetypes (Jung 12) to anchor brand personality
Applies Jobs-to-Be-Done to validate brand promise against user motivation
Applies Fogg Behavior Model to test brand trigger effectiveness
Proactively loops: behavior-science-persuasion for psychological validation
Output: Brand positioning statement + archetype map + differentiation matrix

2. brand-voice-architect

Owns tone of voice, language system, and messaging framework.

Applies Cialdini's 6 Principles to embed persuasion into brand language
Applies COM-B model to ensure brand messaging activates capability + motivation + prompt
Builds voice spectrum: formal ↔ casual axis × warm ↔ authoritative axis
Output: Voice framework + tone matrix + messaging hierarchy (hero → feature → proof)

3. brand-guardian

Enforces brand consistency across all touchpoints and assets.

Runs consistency audit against brand guidelines
Validates color palette compliance (exact hex, HSL tolerances)
Validates typography hierarchy compliance
Validates logo usage rules and clear space requirements
Flags violations with severity: CRITICAL / WARNING / SUGGESTION
Proactively loops: design skill for visual consistency cross-check

4. brand-sync-operator

Syncs brand identity to all downstream design systems.

Executes: brand-guidelines.md → design-tokens.json → design-tokens.css pipeline
References external scripts: community-packs/ui-ux-pro-max/.claude/skills/brand/scripts/
- inject-brand-context.cjs — inject brand into prompts
- sync-brand-to-tokens.cjs — sync brand → tokens
- validate-asset.cjs — validate asset compliance
- extract-colors.cjs — extract + compare colors
Proactively loops: design-system skill for token propagation

Read the full file on GitHub · 92 lines

Files

What ships with it

1 file beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

mxm-WRAPPER.md 2.1 KB

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

1mo ago First seen · 92 lines · 58 tokens per session scan A e02fef0d4de0

Subscribe to this mod's changes

maxim:brand is a skill published in the GitHub repository skillmds/skillmd (143 stars, last pushed 4d ago), licensed MIT. It adds 58 tokens to every session and 995 once invoked, about $0.0002 per session on Opus 5.5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-09-19.

Design and UX Lint Marketing and SEO agent-skills ai-agents claude cli mcp

maxim:brand next to 6 skills from other repositories
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