content-orchestrator

Content Orchestrator Skill

Format Mix

The target mix ensures the content calendar doesn't become monotone. A feed of all Format A posts is dense and exhausting; all Format C posts signals a lack of depth. The mix keeps variety visible to followers.

Target: ~50% Format A / ~30% Format B / ~20% Format C

This is a target, not a hard constraint. Apply it across a batch of 3–5 posts. For a batch of 3:

• Ideal: 2A + 1B, or 1A + 1B + 1C
• Acceptable: 2A + 1C, or 1A + 2B
• Avoid: 3A (too dense), 3C (too thin), 2C + 1A (imbalanced)

For a batch of 5:

• Ideal: 2A + 2B + 1C, or 3A + 1B + 1C
• Avoid: 4A + 1C, or 3C + 2B

Format assignment by idea content:

• Assign Format A when the idea has a repeatable model or framework with 2+ real proof points — check the idea's Summary and Raw Notes before assigning
• Assign Format B when the idea is a sharp observation with one real example or scenario
• Assign Format C when the idea is procedural, tool-specific, or step-by-step

If the mix of available ideas doesn't support the target (e.g., all ideas are Format A candidates), note this in the batch proposal and proceed with the available formats rather than force-assigning the wrong format.

Batch Selection Criteria

When selecting which ideas to include in a batch:

1. Prefer ideas with fuller Raw Notes. An idea with detailed notes produces a better post than one with a bare title. The Summary and Raw Notes fields are the evidence — if they're thin, flag the idea as "needs development" rather than including it.

2. Topic variety within a batch. Avoid two ideas from the same Topic Authority Area in the same batch. Readers see the whole batch over a few days — topic monotony is visible. Refer to ${CAREER_DATA}/references/voice-and-identity/linkedin-post-strategy.md for the authority areas.

3. Category distribution. Don't run a batch of all LinkedIn Post category ideas if Content Framework or Personal Experience ideas are available — different categories produce different post textures.