personal-brand

personal-brand is a skill for Claude Code from spinningrachel/career-engine. It costs 83 tokens per session (2,248 once invoked), scanned A, original, MIT.

A personal-brand planning workflow that defines how someone is positioned, who they serve, where they communicate, and what they publish. It uses the questions “Why you?”, “Why them?”, and “Why now?” to shape the plan.

In plain words
What is it for?
Use it to create positioning statements, audience and channel plans, content themes, publishing schedules, and short biographies for different situations.
Why use it?
It turns scattered ideas about professional identity and content into a consistent direction. This makes it easier to explain your value to a chosen audience.

Skill for Claude Code

Written for Claude Code: ${CLAUDE_PLUGIN_ROOT} variable.

Runs only inside its plugin — its command needs a path that Claude Code sets for a plugin’s own hooks and for nothing else. Install the plugin, not this.

Part of the career-engine plugin — 29 skills, 16 agents, 1 hook shipped together

Good fit Use it to create positioning statements, audience and channel plans, content themes, publishing schedules, and short biographies for different situations.

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Install

Getting it into your agent

This one installs as part of its plugin. Adding the marketplace and installing the plugin brings it with everything else the plugin ships.

Claude Code
/plugin marketplace add spinningrachel/career-engine
Claude Code
/plugin install career-engine

Made for: Claude Code.

Or install career-engine, the plugin that ships this one along with the rest of its 29 skills, 16 agents, 1 hook.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for personal-brand

README.md
[![agentmods](https://agentmods.dev/badge/skills/spinningrachel/career-engine/personal-brand/github.svg)](https://agentmods.dev/skills/spinningrachel/career-engine/personal-brand)
Your own site
<a href="https://agentmods.dev/skills/spinningrachel/career-engine/personal-brand"><img src="https://agentmods.dev/badge/skills/spinningrachel/career-engine/personal-brand/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for personal-brand

Your own site · 80×15
<a href="https://agentmods.dev/skills/spinningrachel/career-engine/personal-brand"><img src="https://agentmods.dev/badge/skills/spinningrachel/career-engine/personal-brand.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 83 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 2,248 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00083 $0.02248
Opus 5 $0.00042 $0.01124
Sonnet 5 $0.00017 $0.00450
Haiku 4.5 $0.00008 $0.00225

Measured 11d ago against content hash 6073dc03c567, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-11, from the pricing page.

Security

Grade A, and why

personal-brand scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 11d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/personal-brand/SKILL.md · 179 lines

How it starts

The opening of the file, as written. The whole thing — 179 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Personal Brand Helper

Registry: this pipeline is listed in the Pipeline Registry in skills/career-engine/SKILL.md. Actions owned by another pipeline's registry row are out of scope here — route to that pipeline instead of improvising.

career-data data root (R-37). The personal-data files — 01-writing-rules.md, 02-professional-background.md, 03-framework.md, linkedin-profile.md, pipeline-preferences.json, delivered-letters/, and the user's .dotx — load from ${CAREER_DATA}/references/, the path the orchestrator resolves in its career-data discovery preflight. Every other file (self-checks, REFERENCES.md, skill docs, default .dotx templates) stays on ${CLAUDE_PLUGIN_ROOT}. If ${CAREER_DATA} is not set (direct or standalone invocation outside the orchestrator), locate the career-data skill yourself, confirm career-data-marker.json, and apply the orchestrator's healthy / damaged / absent outcomes before reading. A configured user's missing career-data is a hard stop — never silently fall back to blank templates.

Additional file, if present: ${CAREER_DATA}/references/voice-and-identity/personal-brand-context.md — verbatim personal-brand source material (who the user is professionally, voice profile, core value proposition). Not every install has this file (added via update-refs). When present, load it before Capability A (Brand Foundation) — it is a documented starting point for Why You, not a replacement for the conversational walkthrough. When absent, proceed with the conversational walkthrough alone, as before.

Strategic positioning for your online presence, built around three questions: Why You, Why Them, and Why Now.

Capabilities

# Capability When to Use
A Brand Foundation You need a clear positioning statement before anything else
B Audience and Channel Map You know roughly what you stand for but not who for or where to show up
C Content Pillars and Cadence You have positioning and need a sustainable content plan
D Bio Library You need bios that read consistently across LinkedIn, speaker decks, podcast guesting, and your own site
E Brand Refresh You have an existing presence that has drifted from where you want to be

Read the full file on GitHub · 179 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 11d ago First seen · 179 lines · 83 tokens per session scan A 6073dc03c567

Subscribe to this mod's changes

personal-brand is a skill published in the GitHub repository spinningrachel/career-engine (4 stars, last pushed 29d ago), licensed MIT. It adds 83 tokens to every session and 2,248 once invoked, about $0.0004 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.

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