sc:ad-copywriting

A guide for writing advertising and marketing text, such as headlines, hooks, body copy, calls to action, and complete ad sets. It covers common copywriting frameworks, platform limits, variants, and Hebrew-market localization.

In plain words
What is it for?
Use it to write ads for Google, Meta, TikTok, or LinkedIn, as well as landing-page text, email subject lines, headlines, taglines, and Hebrew or Israeli-market versions.
Why use it?
It helps turn an offer and audience into focused copy with one intended action. It also accounts for the format and language of the platform where the ad will appear.

Skill for Claude CodeCodex

Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

agentmods
npx agentmods add skills/squadcodercom/squadcoder/ad-copywriting
Any agent
npx skills add squadcodercom/squadcoder --skill ad-copywriting
Clone the repo
git clone --depth 1 https://github.com/squadcodercom/squadcoder

Made for: Claude Code, Codex.

Per session 103 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 836 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. Scan, not verified.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5 $0.00103 $0.00836
Opus 5 $0.00051 $0.00418
Sonnet 5 $0.00021 $0.00167
Haiku 4.5 $0.00010 $0.00084

Measured 2d ago against content hash feac24fe9a02, method: parsed. Prices are Anthropic first-party input rates as of 2026-08-30, from the pricing page.

Security

Grade A, and why

sc:ad-copywriting scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 2d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

.squadcoder/skills/ad-copywriting/SKILL.md · 57 lines

How it starts

The opening of the file, as written. The whole thing — 57 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Ad Copywriting

Write ad and marketing copy that converts. Always start from the audience, offer, and one desired action — never from a clever line.

Step 0 — gather the brief (ask if missing)

  • Product/offer and the single most valuable benefit.
  • Audience: who, their pain, their desire, their objection.
  • Platform (sets length + tone — see specs below).
  • Goal/CTA: one action (buy, sign up, book, download, learn more).
  • Language/market: Hebrew/Israeli? See the localization section.

Frameworks (pick one per piece)

  • PAS — Problem → Agitate → Solution. Best for pain-driven offers.
  • AIDA — Attention → Interest → Desire → Action. General-purpose.
  • BAB — Before → After → Bridge. Great for transformation/results.
  • 4U headline test — Useful, Urgent, Unique, Ultra-specific (hit ≥3).

Structure of one ad

  1. Hook / headline — earn the next line. Lead with the benefit or the pain, not the brand.
  2. Body — proof + specifics (numbers, outcomes, social proof). Cut adjectives, keep nouns/verbs.
  3. CTA — one verb, low friction, present tense ("Start free", "Book a demo", "התחילו עכשיו").

Rules

  • One idea per ad. One CTA per ad.
  • Specific beats vague: "cut invoicing time 60%" > "save time".
  • Write at a 6th-grade reading level; short sentences; active voice.
  • Show, don't claim: testimonials, metrics, guarantees, scarcity (only if true).
  • Always produce 3–5 distinct variants (different angle/hook), not reworded twins, for A/B testing.

Platform specs (current-ish; verify before shipping)

Platform Primary text Headline Notes
Google Search RSA 15 headlines ≤30 chars, 4 descriptions ≤90 Pin sparingly; include keyword + benefit
Meta (FB/IG) feed ~125 chars before "See more" 27–40 chars Hook in first line; emoji ok, sparingly
TikTok Native, ~spoken Sound-on, pattern interrupt in 1st second
LinkedIn ~150 chars visible ~70 chars Professional proof, no hype
Email Subject ≤45 chars + preheader Curiosity or benefit, never clickbait-lie

Read the full file on GitHub · 57 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 2d ago First seen · 57 lines · 103 tokens per session scan A feac24fe9a02

Subscribe to this mod's changes

sc:ad-copywriting is a skill published in the GitHub repository squadcodercom/squadcoder (11 stars, last pushed 2mo ago), licensed MIT. It adds 103 tokens to every session and 836 once invoked, about $0.0005 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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