amazon-ads

A practical guide to Amazon Advertising, covering Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP. It explains campaign structure, targeting, bids, costs, and how advertising can affect organic product ranking.

In plain words
What is it for?
Choosing Amazon ad types; harvesting keywords; setting match types and negative keywords; managing ACoS, TACoS, and ROAS; adjusting bids by placement; targeting products or ASINs; and planning the relationship between ads and organic ranking.
Why use it?
It gives sellers and vendors a framework for planning and improving Amazon ad campaigns. It connects paid sales, advertising costs, and unpaid search visibility in one planning model.

Skill for Claude CodeCodex

Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

agentmods
npx agentmods add skills/squadcodercom/squadcoder/amazon-ads
Any agent
npx skills add squadcodercom/squadcoder --skill amazon-ads
Clone the repo
git clone --depth 1 https://github.com/squadcodercom/squadcoder

Made for: Claude Code, Codex.

Per session 199 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 4,292 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. Scan, not verified.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5 $0.00199 $0.04292
Opus 5 $0.00100 $0.02146
Sonnet 5 $0.00040 $0.00858
Haiku 4.5 $0.00020 $0.00429

Measured yesterday against content hash 08cb23e95a58, method: parsed. Prices are Anthropic first-party input rates as of 2026-08-30, from the pricing page.

Security

Grade A, and why

amazon-ads scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured yesterday.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

.squadcoder/skills/amazon-ads/SKILL.md · 241 lines

How it starts

The opening of the file, as written. The whole thing — 241 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Amazon Ads — Pro Playbook

A practitioner's guide to running Amazon Advertising (Sponsored Products, Sponsored Brands, Sponsored Display, and DSP) for sellers and vendors. The mental model throughout: paid ads buy sales velocity → velocity lifts organic rank → organic rank lowers your blended cost of selling. Optimize the system, not the line item.

Authored fresh for SquadCoder. Terminology current to the Amazon Ads console / Amazon Ads API v3.


1. The three (four) ad products — when to use each

Product Inventory Billing Primary job
Sponsored Products (SP) Search results + product detail pages CPC Workhorse. Drives 70–80% of most accounts' ad sales. Capture high-intent shoppers.
Sponsored Brands (SB) Top-of-search banner, brand video, Store spotlight CPC Brand awareness + defend branded search. Requires Brand Registry.
Sponsored Display (SD) On/off-Amazon, detail pages, audiences CPC or vCPM Retargeting, competitor-ASIN conquesting, audience prospecting. Requires Brand Registry.
Amazon DSP Programmatic display/video/audio on & off Amazon CPM Full-funnel audience buying, awareness, advanced retargeting. Self-serve or managed; usually higher min spend.

Start with SP. Add SB once you have a Store + 3+ ASINs. Add SD for retargeting + competitor defense. Graduate to DSP when you need reach/awareness or have a steady budget (often a managed minimum).


2. Account & campaign structure

Keep it simple, granular, and reportable. The dominant pattern:

Single Keyword / Single Product-group Ad Groups (SKAG-lite). One tight theme per ad group so bids and search-term reports are interpretable.

A clean SP architecture per product (or product family):

  1. Auto campaign (discovery). One ad group, all 4 targeting groups on (close match, loose match, complements, substitutes). Job: mine search terms. Low-to-moderate bid.
  2. Manual Broad/Phrase campaign (research). Harvested terms in broad + phrase. Job: keep finding variants.
  3. Manual Exact campaign (performance). Proven converters in exact match. Job: efficiency + scale. Highest bids live here.
  4. Product Targeting / ASIN campaign. Target competitor ASINs, your own (defense), and categories.
  5. Branded campaign. Your own brand terms — cheap, high CR, defends against conquesting. Keep separate so branded sales don't flatter non-brand ACoS.

Read the full file on GitHub · 241 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. yesterday First seen · 241 lines · 199 tokens per session scan A 08cb23e95a58

Subscribe to this mod's changes

amazon-ads is a skill published in the GitHub repository squadcodercom/squadcoder (11 stars, last pushed 2mo ago), licensed MIT. It adds 199 tokens to every session and 4,292 once invoked, about $0.0010 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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