Getting it into your agent
One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.
npx agentmods add skills/squadcodercom/squadcoder/cross-platform-ad-strategynpx skills add squadcodercom/squadcoder --skill cross-platform-ad-strategygit clone --depth 1 https://github.com/squadcodercom/squadcoderWhat it costs to keep this loaded
Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.
| Model | Per session | Once invoked |
|---|---|---|
| Fable 5 | $0.00192 | $0.03632 |
| Opus 5 | $0.00096 | $0.01816 |
| Sonnet 5 | $0.00038 | $0.00726 |
| Haiku 4.5 | $0.00019 | $0.00363 |
Grade A, and why
cross-platform-ad-strategy scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 2d ago.
A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.
Nothing flagged
None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.
How it starts
The opening of the file, as written. The whole thing — 135 lines — stays where its author put it; the contents beside it link to each section on GitHub.
Cross-Platform Ad Strategy & Media Planning
Plan paid media as a portfolio, not a pile of disconnected campaigns. Every shekel is mapped to a funnel stage, a channel that wins that stage, a KPI that judges it, and a measurement plan that proves it actually moved the business. This skill is the conductor — it sequences the per-platform skills (Google, Meta, TikTok, LinkedIn, YouTube), ad-measurement-tracking, sc:ad-copywriting, and sc:image-gen-prompting into one coherent plan.
Step 0 — gather the brief (ask if missing)
- Business & offer: product, AOV/LTV, gross margin, sales cycle length, lead-to-customer rate.
- Goal & primary KPI: revenue/ROAS, CPA, qualified leads, app installs, store visits, awareness/reach.
- Total budget & horizon: monthly spend in NIS, flighting (always-on vs bursts), seasonality.
- Constraints: target CPA/ROAS, min/max per channel, brand-safety rules, regulated vertical (finance, health, gambling — restricted on most platforms in IL).
- Maturity: existing pixel/CAPI data, email/CRM list size, retargeting pool size, prior winners.
- Market: Hebrew/Israel? B2C or B2B? National or local? — see Israeli-market section.
If the offer or margin is unknown, you cannot set a defensible target CPA. Ask before planning.
1. The funnel → channel map
Map each stage to the channels that structurally win it. A channel can serve multiple stages with different campaign types.
| Stage | Job | Best-fit channels | Campaign / inventory |
|---|---|---|---|
| Awareness (TOF) | Reach cold audience cheaply, build brand | YouTube, Meta (Reels/Stories), TikTok, CTV/OTT, programmatic display | Video views, reach, ThruPlay, Demand Gen |
| Consideration (MOF) | Earn intent, get clicks/engagement, build retargeting pools | Meta traffic/engagement, TikTok, YouTube in-feed, Discovery/Demand Gen, Google non-brand search | Traffic, lead forms, in-feed video |
| Conversion (BOF) | Capture demand, close | Google Search (brand + high-intent non-brand), Shopping/PMax, Meta Advantage+ Shopping, retargeting (DPA), Microsoft Ads | Conversions, sales, Performance Max |
| Retention/Loyalty (post-purchase) | Repeat, cross-sell, win-back, advocacy | Email/SMS (owned), CRM-match audiences, lifecycle retargeting, loyalty offers | Customer-match, DPA cross-sell |
What this file has done since we first saw it
Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.
- 2d ago First seen · 135 lines · 192 tokens per session scan A b904502f73da
cross-platform-ad-strategy is a skill published in the GitHub repository squadcodercom/squadcoder (11 stars, last pushed 2mo ago), licensed MIT. It adds 192 tokens to every session and 3,632 once invoked, about $0.0010 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.
Other skills, from other repositories
write-zot-themes
Help the user create, install, or package zot themes, including theme-only extensions.
python-testing
Python testing best practices using pytest including fixtures, parametrization, mocking, coverage analysis, async testing, and test organization. Use when writing or improving Python tests.
database-migrations
Database migration best practices for schema changes, data migrations, rollbacks, and zero-downtime deployments across PostgreSQL, MySQL, and common ORMs (Prisma, Drizzle, Django, TypeORM, golang-migrate). Use when planning or implementing database schema changes.
docker-patterns
Docker and Docker Compose patterns for local development, container security, networking, volume strategies, and multi-service orchestration. Use when setting up containerized development environments or reviewing Docker configurations.
python-patterns
Python-specific design patterns and best practices including protocols, dataclasses, context managers, decorators, async/await, type hints, and package organization. Use when working with Python code to apply Pythonic patterns.
st-full-workflow
Use when the user asks to run the complete end-to-end Strikethroo workflow for a work order in one shot in this repository — triggers include full workflow, end-to-end, plan and execute, do everything, run the whole strikethroo workflow. Do not use when the user wants only one stage (create a plan, generate tasks, or…