linkedin-ads

linkedin-ads is a skill for Claude Code, Codex from squadcodercom/squadcoder. It costs 200 tokens per session (3,929 once invoked), scanned A, original, MIT.

A playbook for LinkedIn advertising, focused on business-to-business campaigns. It explains campaign structure, professional audience targeting, ad formats, budgets, account-based marketing, and conversion tracking.

In plain words
What is it for?
Use it to plan campaigns for awareness, lead generation, demos, trials, or other business sales goals on LinkedIn.
Why use it?
It helps businesses reach specific decision-makers and identify measurement or targeting problems in LinkedIn Campaign Manager.

Skill for Claude CodeCodex

Written for no agent in particular: nothing here depends on one.

Good fit Use it to plan campaigns for awareness, lead generation, demos, trials, or other business sales goals on LinkedIn.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/squadcodercom/squadcoder/linkedin-ads
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add squadcodercom/squadcoder --skill linkedin-ads
Clone the repo
git clone --depth 1 https://github.com/squadcodercom/squadcoder

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for linkedin-ads

README.md
[![agentmods](https://agentmods.dev/badge/skills/squadcodercom/squadcoder/linkedin-ads/github.svg)](https://agentmods.dev/skills/squadcodercom/squadcoder/linkedin-ads)
Your own site
<a href="https://agentmods.dev/skills/squadcodercom/squadcoder/linkedin-ads"><img src="https://agentmods.dev/badge/skills/squadcodercom/squadcoder/linkedin-ads/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for linkedin-ads

Your own site · 80×15
<a href="https://agentmods.dev/skills/squadcodercom/squadcoder/linkedin-ads"><img src="https://agentmods.dev/badge/skills/squadcodercom/squadcoder/linkedin-ads.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 200 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 3,929 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00200 $0.03929
Opus 5.5 $0.00080 $0.01572
Sonnet 5.5 $0.00040 $0.00786
Haiku 4.5 $0.00020 $0.00393

Measured 1mo ago against content hash d9645e57643b, method: parsed. Prices are Anthropic first-party input rates as of 2026-10-07, from the pricing page.

Security

Grade A, and why

linkedin-ads scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 1mo ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

.squadcoder/skills/linkedin-ads/SKILL.md · 181 lines

How it starts

The opening of the file, as written. The whole thing — 181 lines — stays where its author put it; the contents beside it link to each section on GitHub.

LinkedIn Ads — B2B Playbook

LinkedIn is the highest-intent B2B channel and also the most expensive: CPMs commonly run ₪80–₪300+ and CPCs ₪18–₪60+, with CPLs of ₪150–₪700 normal for mid-market and far higher for enterprise. The strategy is not to fight the high cost — it is to make every expensive impression land on the exact decision-maker with a message that converts. Precision targeting + strong offers + tight measurement beats broad reach every time.

When this skill is active, think like a B2B performance marketer who lives in Campaign Manager, not a social-media generalist.


1. Account & campaign structure

LinkedIn's hierarchy: Ad Account → Campaign Group → Campaign → Ad. Budgets and most settings live at the campaign level; the Campaign Group is an organizational/scheduling/budget-ceiling wrapper (you can set a group-level total budget + run dates).

Recommended structure — organize Campaign Groups by funnel stage so you can read the funnel at a glance:

  • TOFU – Awareness/Engagement (thought leadership, video, brand)
  • MOFU – Lead Gen / Demand Gen (gated content, webinars, Lead Gen Forms)
  • BOFU – Conversion / ABM (demo, trial, pricing, retargeting, named accounts)

Inside each group, split campaigns by a single variable so optimization stays clean: one audience or one objective or one creative theme per campaign. Never mix "Marketing" + "Engineering" + "Finance" personas in one campaign — they need different copy and will skew delivery to the cheapest segment.

Objectives (chosen per campaign, they unlock different ad formats & optimization goals):

  • Awareness → Brand Awareness (impressions).
  • Consideration → Website Visits, Engagement, Video Views.
  • Conversions → Lead Generation (in-platform Lead Gen Forms), Website Conversions, Job Applicants. For B2B lead gen, Lead Generation and Website Conversions are the workhorses. Use Website Visits only for warming/retargeting fuel, not as the primary KPI.

Read the full file on GitHub · 181 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 1mo ago First seen · 181 lines · 200 tokens per session scan A d9645e57643b

Subscribe to this mod's changes

linkedin-ads is a skill published in the GitHub repository squadcodercom/squadcoder (12 stars, last pushed 3mo ago), licensed MIT. It adds 200 tokens to every session and 3,929 once invoked, about $0.0008 per session on Opus 5.5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-09-03.

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