liam-competitors

liam-competitors is a skill for Claude Code, Codex from stan-rym/liam-linkedin-ads-MCP. It costs 84 tokens per session (803 once invoked), scanned A, original, MIT.

A research skill for studying a company's public LinkedIn advertisements through Liam's Ad Library connection. It examines messages, offers, calls to action, ad formats, timing, impressions, and targeting information.

In plain words
What is it for?
Use it to research one competitor or compare several, understand their advertising approach, and identify opportunities for your own campaigns.
Why use it?
It turns a collection of public ads into an explanation of how a competitor runs its advertising, including possible gaps to address.

Skill for Claude CodeCodex

Written for no agent in particular: nothing here depends on one.

Good fit Use it to research one competitor or compare several, understand their advertising approach, and identify opportunities for your own campaigns.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/stan-rym/liam-linkedin-ads-mcp/liam-competitors
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add stan-rym/liam-linkedin-ads-MCP --skill liam-competitors
Clone the repo
git clone --depth 1 https://github.com/stan-rym/liam-linkedin-ads-MCP

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for liam-competitors

README.md
[![agentmods](https://agentmods.dev/badge/skills/stan-rym/liam-linkedin-ads-mcp/liam-competitors/github.svg)](https://agentmods.dev/skills/stan-rym/liam-linkedin-ads-mcp/liam-competitors)
Your own site
<a href="https://agentmods.dev/skills/stan-rym/liam-linkedin-ads-mcp/liam-competitors"><img src="https://agentmods.dev/badge/skills/stan-rym/liam-linkedin-ads-mcp/liam-competitors/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for liam-competitors

Your own site · 80×15
<a href="https://agentmods.dev/skills/stan-rym/liam-linkedin-ads-mcp/liam-competitors"><img src="https://agentmods.dev/badge/skills/stan-rym/liam-linkedin-ads-mcp/liam-competitors.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 84 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 803 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00084 $0.00803
Opus 5 $0.00042 $0.00402
Sonnet 5 $0.00017 $0.00161
Haiku 4.5 $0.00008 $0.00080

Measured 12d ago against content hash a276b253b0fe, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

liam-competitors scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 12d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/liam-competitors/SKILL.md · 66 lines

How it starts

The opening of the file, as written. The whole thing — 66 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Liam: competitor ad research

The deliverable is a strategy read, never the ad list itself. Read the copy, formats, targeting, and cadence, then explain how the competitor runs their account and what that means for the user's own ads.

How to reach Liam

Prefer the liam MCP tool inspect_competitor_ads if loaded. Otherwise the CLI: liam competitor ads <advertiser> (or node <liam-repo>/packages/cli/dist/index.js competitor ads ...). No ad-account access is needed; this reads the public LinkedIn Ad Library.

Getting the right ads

  • Name vs company id. A name search is broad and pulls in partners and resellers ("HubSpot" also returns HubSpot solution partners). For exactly one company's ads, use the numeric company id or a linkedin.com/company/<id> URL (scraper engine), or post-filter API results by the advertiser/payer field.
  • Engines. auto (default) uses the official API for metadata and layers ad copy from each ad's detail page; api is metadata-only but fast and works without a local browser (the only engine on a hosted MCP); scraper drives a local Chrome and gets copy without the API grant.
  • Volume. Default cap is 50 ads; raise --max for big advertisers (the API reports the advertiser-wide total, quote it for context). Deep copy fetches cost a detail-page visit per ad, so very large pulls take minutes.
  • EU bonus data. Ads served in the EU carry run dates, impression ranges, per-country splits, and structured targeting facets. Use them; they are the closest thing to seeing a competitor's media plan.

Synthesis framework

Work through these dimensions and ground every claim in specific ads (quote short copy snippets):

  1. Messaging themes. The 2-4 recurring value props or narratives across the ads.
  2. Offers and CTAs. What they ask for: demo, trial, report, webinar, event. The offer mix reveals which funnel stage they are buying.
  3. Format mix. Single image vs video vs carousel vs document vs thought-leader ads, roughly proportioned.
  4. Who they spotlight. Executives, customers, partners, product screenshots.
  5. Cadence and scale. How many ads run concurrently, how often new ones ship (run dates where available), impression volume and geography.
  6. Targeting (EU data where present): languages, locations, company and job facets, notable exclusions.

Read the full file on GitHub · 66 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 12d ago First seen · 66 lines · 84 tokens per session scan A a276b253b0fe

Subscribe to this mod's changes

liam-competitors is a skill published in the GitHub repository stan-rym/liam-linkedin-ads-MCP (22 stars, last pushed 1mo ago), licensed MIT. It adds 84 tokens to every session and 803 once invoked, about $0.0004 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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