liam-launch

Liam: guarded campaign launch

Everything Liam creates is a DRAFT and there is deliberately no activate tool, so the cost of a mistake is rework, not money. This skill's job is making rework rare: gather a complete brief, estimate before creating, apply the house rules, confirm, create, verify.

How to reach Liam

Prefer the liam MCP tools if loaded: launch_from_brief, create_campaign_group, create_campaign, create_image_ad, search_targeting, list_targeting_facets, estimate_audience, list_conversions, upload_audience_csv, audience_from_salesforce. CLI fallback: liam launch --brief brief.json (see examples/brief.json in the Liam repo). Naming map: campaignGroupName is LinkedIn's "campaign", campaignName is the "ad group", creatives are the "ads".

Step 1: gather the brief

Required before anything is created: group and campaign names, daily budget and bid (with currency), landing URL, run start (epoch ms, must be in the future), the audience (a matched-list CSV, a Salesforce SOQL query, or targeting facets), and the ad copy or enough intent to draft it. Name entities so the angle is legible (persona, offer, competitor, audience in the name); the analysis skills mine angles from names later.

Step 2: resolve and estimate before creating

• Resolve targeting facets with search_targeting; verify facet names with list_targeting_facets (they are exact; job functions is jobFunctions, not functions).
• estimate_audience on the resolved spec and quote the reach in the confirmation.
• Matched audiences need ~300 members to serve at all; warn below that, and note matching takes up to 48h, so the run start should allow for it.
• CSV audiences: always --dry-run first and show the cleaned columns and row count before uploading.

Step 3: apply the house rules

Ask once for the account's standing defaults if you do not know them, then apply on every campaign:

• Audience Expansion off and LinkedIn Audience Network off. Where Liam does not expose a toggle at creation, list it as a Campaign Manager check in the handoff rather than assuming.
• Standing exclusion audiences (customers, competitors, employees are the usual set) on every campaign.
• Conversion tracking wired: use the user's named conversion or the config default (conversionName/conversionIds; list_conversions to look up). Never create a campaign that tracks nothing.
• Format is create-only. A video campaign must be created with format SINGLE_VIDEO; format cannot be patched afterwards. Getting this wrong means recreating the campaign.
• Sponsoring somebody else's post takes the ENGAGEMENT objective.
• Ad rotation is the campaign field creativeSelection: OPTIMIZED (LinkedIn's default, favors the predicted winner) or ROUND_ROBIN (Campaign Manager's "Rotate ads evenly"). Small audiences with several ads per ad set usually want ROUND_ROBIN so every ad gets a fair read. Set it on create_campaign / update_campaign, in a brief, or with liam campaigns update <id> --rotation even --apply.