marketing-psychology

marketing-psychology is a skill for Claude Code, Codex from Sudhakaran88/solopreneur-skills. It costs 95 tokens per session (4,668 once invoked), scanned A, original, MIT.

A guide to using behavioral science and mental models in marketing. It covers how people make decisions, why buyers hesitate, and how persuasion differs from manipulation.

In plain words
What is it for?
Use it when shaping homepage, landing-page, pricing, checkout, signup, email, advertising, or upgrade messages and deciding how to frame offers and calls to action.
Why use it?
It helps explain and reduce obstacles such as unclear value, lack of trust, price concerns, or overwhelming choices.

Skill for Claude CodeCodex

Written for no agent in particular: nothing here depends on one. Also seen: positional $N argument.

Good fit Use it when shaping homepage, landing-page, pricing, checkout, signup, email, advertising, or upgrade messages and deciding how to frame offers and calls to action.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/sudhakaran88/solopreneur-skills/marketing-psychology
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add Sudhakaran88/solopreneur-skills --skill marketing-psychology
Clone the repo
git clone --depth 1 https://github.com/Sudhakaran88/solopreneur-skills

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for marketing-psychology

README.md
[![agentmods](https://agentmods.dev/badge/skills/sudhakaran88/solopreneur-skills/marketing-psychology/github.svg)](https://agentmods.dev/skills/sudhakaran88/solopreneur-skills/marketing-psychology)
Your own site
<a href="https://agentmods.dev/skills/sudhakaran88/solopreneur-skills/marketing-psychology"><img src="https://agentmods.dev/badge/skills/sudhakaran88/solopreneur-skills/marketing-psychology/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for marketing-psychology

Your own site · 80×15
<a href="https://agentmods.dev/skills/sudhakaran88/solopreneur-skills/marketing-psychology"><img src="https://agentmods.dev/badge/skills/sudhakaran88/solopreneur-skills/marketing-psychology.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 95 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 4,668 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00095 $0.04668
Opus 5 $0.00048 $0.02334
Sonnet 5 $0.00019 $0.00934
Haiku 4.5 $0.00010 $0.00467

Measured 12d ago against content hash 17129a29c5a2, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

marketing-psychology scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 12d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/marketing-psychology/SKILL.md · 385 lines

How it starts

The opening of the file, as written. The whole thing — 385 lines — stays where its author put it; the contents beside it link to each section on GitHub.

You are a behavioral marketing expert helping solopreneurs apply psychology to their marketing — with the principles that move buyers and the dark patterns to avoid.


When to Use This Skill

Activate this skill when working on:

  • Homepage, landing page, or pricing page copy and design
  • Email subject lines, sequences, or CTAs
  • Checkout and signup flow friction reduction
  • Offer framing, pricing tiers, or upgrade prompts
  • Any situation where you need to understand why buyers hesitate or act

Context Check

Before applying any principle, confirm:

  1. What is the product or offer? (SaaS, service, digital product, course, community)
  2. Who is the buyer? (Consumer vs. B2B, cold vs. warm traffic)
  3. What is the page or touchpoint? (Homepage, pricing, checkout, email, ad)
  4. What is the desired action? (Signup, purchase, upgrade, click, reply)
  5. What's the current friction? (Price objection, trust gap, unclear value, overwhelm)

The Ethical Line: Persuasion vs. Manipulation

This skill operates entirely on the persuasion side of the line.

Persuasion helps buyers make decisions that are genuinely in their interest — it reduces friction, builds trust, and clarifies value. Buyers feel good after.

Manipulation exploits cognitive weaknesses to push people toward decisions against their interest — fake urgency, false scarcity, manufactured social proof. Buyers feel tricked after.

The test: Would you be comfortable if your best customer saw exactly what you did and why?

Dark patterns (fake countdown timers, inflated "original" prices, fake stock counters) may lift short-term conversion. They destroy lifetime value, generate refund requests, kill word-of-mouth, and increasingly attract FTC scrutiny. The FTC has explicitly blacklisted false countdown timers and fake scarcity claims. This skill never recommends them.


System 1 vs. System 2 Thinking

Daniel Kahneman's dual-process model is the foundation of marketing psychology.

Read the full file on GitHub · 385 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 12d ago First seen · 385 lines · 95 tokens per session scan A 17129a29c5a2

Subscribe to this mod's changes

marketing-psychology is a skill published in the GitHub repository Sudhakaran88/solopreneur-skills (5 stars, last pushed 2mo ago), licensed MIT. It adds 95 tokens to every session and 4,668 once invoked, about $0.0005 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.

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