visual-competitive-analysis

visual-competitive-analysis is a skill for Claude Code from sun2443/designer-skills. It costs 32 tokens per session (364 once invoked), scanned A, original, Apache-2.0.

A workflow for comparing competitors' visual identities, including branding, design patterns, and market positioning. It uses research about competitor websites, social feeds, packaging, and advertising.

In plain words
What is it for?
Auditing competitor brands, comparing their visual systems, and preparing brand-strategy findings.
Why use it?
It structures scattered competitor research into audits, comparison tables, and a positioning map.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin.

Part of the visual-competitive-analysis plugin — 1 skill shipped together

Good fit Auditing competitor brands, comparing their visual systems, and preparing brand-strategy findings.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/sun2443/designer-skills/visual-competitive-analysis
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add sun2443/designer-skills --skill visual-competitive-analysis
Clone the repo
git clone --depth 1 https://github.com/sun2443/designer-skills

Made for: Claude Code.

Or install visual-competitive-analysis, the plugin that ships this one along with the rest of its 1 skill.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for visual-competitive-analysis

README.md
[![agentmods](https://agentmods.dev/badge/skills/sun2443/designer-skills/visual-competitive-analysis/github.svg)](https://agentmods.dev/skills/sun2443/designer-skills/visual-competitive-analysis)
Your own site
<a href="https://agentmods.dev/skills/sun2443/designer-skills/visual-competitive-analysis"><img src="https://agentmods.dev/badge/skills/sun2443/designer-skills/visual-competitive-analysis/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for visual-competitive-analysis

Your own site · 80×15
<a href="https://agentmods.dev/skills/sun2443/designer-skills/visual-competitive-analysis"><img src="https://agentmods.dev/badge/skills/sun2443/designer-skills/visual-competitive-analysis.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 32 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 364 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00032 $0.00364
Opus 5.5 $0.00013 $0.00146
Sonnet 5.5 $0.00006 $0.00073
Haiku 4.5 $0.00003 $0.00036

Measured 13d ago against content hash e672f9f0dc31, method: parsed. Prices are Anthropic first-party input rates as of 2026-10-07, from the pricing page.

Security

Grade A, and why

visual-competitive-analysis scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 13d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

visual-competitive-analysis/skills/visual-competitive-analysis/SKILL.md · 53 lines

What it actually says

Visual Competitive Analysis

Analyze competitors' full visual identity systems to uncover positioning, design patterns, and strategic opportunities for brand launches or renewals.

Output Rules

  • Tables only — no prose explanations
  • Skip unavailable fields entirely
  • Max 5 keywords per field unless specified
  • No intro or outro sentences
  • Deliver section by section, not all at once

Workflow

Step 1 — Input

Collect from user:

  1. Competitor names (URLs if available)
  2. Market / industry context
  3. Priority competitors if any

If 5+ competitors → ask: "Analyze in batches of 3 for accuracy?"

Step 2 — Research

Per competitor, search:

  • Official website
  • Instagram / TikTok / SNS feeds
  • App Store listing (if app exists)
  • Packaging: "[brand] packaging design"
  • Ad creatives: "[brand] advertising campaign"

Step 3 — Per-Brand Audit

Run audit framework from: refs/audit-framework.md Output one brand at a time → confirm before next.

Step 4 — Comparison Table

After all brands: run refs/comparison-table.md

Step 5 — Positioning Map

Run refs/positioning-map.md Auto-propose X/Y axes based on analysis findings.

Commands

Command Action
/vca [brands] Full visual competitive analysis
/vca-brand [brand] Single brand deep dive
/vca-compare Comparison table from prior analysis
/vca-map Positioning map only
Files

What ships with it

3 files beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 13d ago First seen · 53 lines · 32 tokens per session scan A e672f9f0dc31

Subscribe to this mod's changes

visual-competitive-analysis is a skill published in the GitHub repository sun2443/designer-skills (0 stars, last pushed 6mo ago), licensed Apache-2.0. It adds 32 tokens to every session and 364 once invoked, about $0.0001 per session on Opus 5.5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-10-02.

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