analyzing-brand

analyzing-brand is a skill for Claude Code from SupercmoHQ/superCMO-skills. It costs 114 tokens per session (1,868 once invoked), scanned A, original, Apache-2.0.

A fact-based brand analysis from the brand's own website. It records the site's colours, fonts, logo, imagery, tone, audience, claims, and products, while marking unsupported details as unconfirmed.

In plain words
What is it for?
Use it to understand a brand's visual identity, messaging, customers, offers, and evidence-backed claims from its website.
Why use it?
It gives a grounded view of how a brand presents itself without filling gaps with guesses or confusing a brand with one of its products.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin.

Part of the supercmo plugin — 23 skills, 1 MCP server shipped together

Good fit Use it to understand a brand's visual identity, messaging, customers, offers, and evidence-backed claims from its website.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/supercmohq/supercmo-skills/analyzing-brand
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add SupercmoHQ/superCMO-skills --skill analyzing-brand
Clone the repo
git clone --depth 1 https://github.com/SupercmoHQ/superCMO-skills

Made for: Claude Code.

Or install supercmo, the plugin that ships this one along with the rest of its 23 skills, 1 MCP server.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for analyzing-brand

README.md
[![agentmods](https://agentmods.dev/badge/skills/supercmohq/supercmo-skills/analyzing-brand/github.svg)](https://agentmods.dev/skills/supercmohq/supercmo-skills/analyzing-brand)
Your own site
<a href="https://agentmods.dev/skills/supercmohq/supercmo-skills/analyzing-brand"><img src="https://agentmods.dev/badge/skills/supercmohq/supercmo-skills/analyzing-brand/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for analyzing-brand

Your own site · 80×15
<a href="https://agentmods.dev/skills/supercmohq/supercmo-skills/analyzing-brand"><img src="https://agentmods.dev/badge/skills/supercmohq/supercmo-skills/analyzing-brand.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 114 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,868 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe. Third-party audits
  • NVIDIA SkillSpector pass 7 Sept 2026
How audits are shown
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00114 $0.01868
Opus 5 $0.00057 $0.00934
Sonnet 5 $0.00023 $0.00374
Haiku 4.5 $0.00011 $0.00187

Measured 10d ago against content hash 625035cad171, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-10, from the pricing page.

Security

Grade A, and why

analyzing-brand scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 10d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/analyzing-brand/SKILL.md · 112 lines

How it starts

The opening of the file, as written. The whole thing — 112 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Brand

Analyze what a brand is from its website. Not for analyzing a single product's facts — that is analyzing-products skill.

Workflow

Step 1: Check whether the brand is already known

Read brand.md in ./supercmo-company. Where it already holds this brand, hand it back and stop — re-researching bills again and tells the user nothing new. Carry on where it's missing, where it's a different brand, or where the user asked to re-analyze.

Step 2: Check what you were given

What you have What to do
A brand website Carry on.
A product page — Amazon, Shopify, a single listing Wrong skill. Hand it to analyzing-products, and say which you used.
Nothing, or a URL that won't load Ask for the website. A brand described from memory is invented, not read.
No mode named, by the caller or the brief Ask whether the user wants to run the analysis in quick mode or detailed mode. Offer quick first and recommend it. Say a detailed mode run also reads the site's photographs with a vision model, which is what gives the photography style, and costs and takes longer for it.

Step 3: Read the site

Call url_extraction with the homepage as the url and the prompt in references/reading-the-brand.md as the prompt. It returns the brand's identity as strict JSON — the brand's name, what it sells, the palette, the typography, the logo, the tagline, how it writes, who it sells to, what sets it apart, and the proof it offers for it. Where the params are uncertain, send dry_run: true once: it returns the exact request that would go out and spends nothing.

Treat the call as failed when it comes back empty, unauthorized, a 4xx, or an anti-bot challenge — a wall of markup with no brand text in it is a challenge, not a minimal site. Where it fails, ask the user for the palette, the typeface and the tagline in one message. Don't abort — the pictures (Step 4) and the end-state check (Step 5) run regardless.

Step 4: Look at the pictures

Read the full file on GitHub · 112 lines

Files

What ships with it

2 files beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 10d ago First seen · 112 lines · 114 tokens per session scan A 625035cad171

Subscribe to this mod's changes

analyzing-brand is a skill published in the GitHub repository SupercmoHQ/superCMO-skills (37 stars, last pushed 13d ago), licensed Apache-2.0. It adds 114 tokens to every session and 1,868 once invoked, about $0.0006 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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