planning-campaigns

planning-campaigns is a skill for Claude Code from SupercmoHQ/superCMO-skills. It costs 164 tokens per session (1,964 once invoked), scanned A, original, Apache-2.0.

A campaign-planning workflow that turns brand information, advertising results, and competitor research into specific ad ideas. Each idea explains its target buyer, the assumption it tests, and the evidence behind it.

In plain words
What is it for?
Use it to plan campaigns, compare possible ad concepts, and approve which concepts should be built.
Why use it?
It helps decide what advertising to make next before anyone spends time producing ads.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin.

Part of the supercmo plugin — 23 skills, 1 MCP server shipped together

Good fit Use it to plan campaigns, compare possible ad concepts, and approve which concepts should be built.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/supercmohq/supercmo-skills/planning-campaigns
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add SupercmoHQ/superCMO-skills --skill planning-campaigns
Clone the repo
git clone --depth 1 https://github.com/SupercmoHQ/superCMO-skills

Made for: Claude Code.

Or install supercmo, the plugin that ships this one along with the rest of its 23 skills, 1 MCP server.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for planning-campaigns

README.md
[![agentmods](https://agentmods.dev/badge/skills/supercmohq/supercmo-skills/planning-campaigns/github.svg)](https://agentmods.dev/skills/supercmohq/supercmo-skills/planning-campaigns)
Your own site
<a href="https://agentmods.dev/skills/supercmohq/supercmo-skills/planning-campaigns"><img src="https://agentmods.dev/badge/skills/supercmohq/supercmo-skills/planning-campaigns/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for planning-campaigns

Your own site · 80×15
<a href="https://agentmods.dev/skills/supercmohq/supercmo-skills/planning-campaigns"><img src="https://agentmods.dev/badge/skills/supercmohq/supercmo-skills/planning-campaigns.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 164 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,964 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe. Third-party audits
  • NVIDIA SkillSpector pass 7 Sept 2026
How audits are shown
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00164 $0.01964
Opus 5 $0.00082 $0.00982
Sonnet 5 $0.00033 $0.00393
Haiku 4.5 $0.00016 $0.00196

Measured 11d ago against content hash 3676bdc2968d, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-11, from the pricing page.

Security

Grade A, and why

planning-campaigns scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 11d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/planning-campaigns/SKILL.md · 129 lines

How it starts

The opening of the file, as written. The whole thing — 129 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Campaign planning

Decide what ads to make next, write each one down as a concept a producer can build from directly, and build the ones the user approves.

Nothing is generated before the plan is approved. Everything up to the plan is planning; building is a separate decision the user makes at the end, concept by concept.

Workflow

Step 1: Scope the run

Ask once, bundled into a single message, always with a free-text way out. Skip any of these the brief already answers.

Ask When How
The product Always. A URL or a photo. Where they name several, ask whether it is one campaign for all of them or one each.
The objective The brief doesn't say. Offer awareness, consideration and conversion, and a way to type another.
The competitors The brief names none. A name and a website for each. Where the user doesn't know, say you will let the research propose them and confirm before it reads anything.
The market The brief names none and the site implies none. Offer the likely markets, and a way to type another.
How deep to go The brief doesn't say. Offer the quick scan first and recommend it; say the deeper option roughly doubles what is watched, and costs accordingly.

Ask them here, and pass the answers down. Don't go on without the product.

Step 2: Gather the context

Open the run's folder first. Everything this run produces lives in one place: campaigns/<date-time> under ./supercmo-files. Where a folder for this minute already exists, add -2, -3, … rather than writing into it.

The plan is built from four inputs. Collect each one; skip one only where the brief already carries what it would return.

Every answer from Step 1 goes into the request that starts each skill — the product, the objective, the competitors, the market, the depth. A skill that receives them treats its own scoping questions as already answered; one that doesn't will guess. Where something is still unsettled, have the skill report it back rather than assume, and bring it to the user here.

Read the full file on GitHub · 129 lines

Files

What ships with it

3 files beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 11d ago First seen · 129 lines · 164 tokens per session scan A 3676bdc2968d

Subscribe to this mod's changes

planning-campaigns is a skill published in the GitHub repository SupercmoHQ/superCMO-skills (38 stars, last pushed 14d ago), licensed Apache-2.0. It adds 164 tokens to every session and 1,964 once invoked, about $0.0008 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

Related

Other skills, from other repositories

data-charts-tako

Search and visualize the world's data - get charts, insights, and embeddable knowledge cards for finance, economics, demographics, sports, and more.

gooseworks-ai/goose-skills · 35 tokens

apollo-lead-finder

Two-phase Apollo.io prospecting: free People Search to discover ICP-matching leads, then selective enrichment to reveal emails/phones (credits per contact). Creates Apollo lists. Deduplicates against existing contacts by LinkedIn URL.

gooseworks-ai/goose-skills · 51 tokens

monorepo-management

Master monorepo management with Turborepo, Nx, and pnpm workspaces to build efficient, scalable multi-package repositories with optimized builds and dependency management. Use when setting up monorepos, optimizing builds, or managing shared dependencies.

wshobson/agents · 54 tokens

browse-and-evaluate

Use when exploring the ai-agent-skills catalog to find, compare, and evaluate skills before installing. Always use --fields to limit output size and --dry-run before committing to an install.

MoizIbnYousaf/Ai-Agent-Skills · 43 tokens

render-airdrop-carousel

Assemble a viral iOS "AirDrop" notification-carousel video ad (≈6–8s, 9:16) from a brand line plus 6–16 real product photos — a native AirDrop share-sheet card ("Brand would like to share a · Decline / Accept") springs up and its preview window CYCLES through the products, landing on a range/lineup payoff with an…

gooseworks-ai/goose-skills · 207 tokens

render-3d-product-showcase

Assemble a premium 3D product-showcase ad from a config — four beat clips (an orbiting hero rotation, a macro push-in, a physics reveal, a typographic close) normalized to the brand-color canvas, hard-concatenated in order, closed on a deterministic Playwright brand end card, and mixed under one instrumental bed at…

gooseworks-ai/goose-skills · 159 tokens