researching-competitor-ads

researching-competitor-ads is a skill for Claude Code from SupercmoHQ/superCMO-skills. It costs 133 tokens per session (2,345 once invoked), scanned A, original, Apache-2.0.

A research guide that examines the advertisements competitors are currently running, have stopped running, or have run for a long time. It analyzes the ads themselves, including video and image content, rather than relying only on captions.

In plain words
What is it for?
Use it to identify competitors, review their ads, and find patterns across their active and past advertising. It does not create ads or plan campaigns.
Why use it?
It helps reveal which messages and offers competitors keep using and what the market commonly advertises.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin.

Part of the supercmo plugin — 23 skills, 1 MCP server shipped together

Good fit Use it to identify competitors, review their ads, and find patterns across their active and past advertising. It does not create ads or plan campaigns.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/supercmohq/supercmo-skills/researching-competitor-ads
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add SupercmoHQ/superCMO-skills --skill researching-competitor-ads
Clone the repo
git clone --depth 1 https://github.com/SupercmoHQ/superCMO-skills

Made for: Claude Code.

Or install supercmo, the plugin that ships this one along with the rest of its 23 skills, 1 MCP server.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for researching-competitor-ads

README.md
[![agentmods](https://agentmods.dev/badge/skills/supercmohq/supercmo-skills/researching-competitor-ads/github.svg)](https://agentmods.dev/skills/supercmohq/supercmo-skills/researching-competitor-ads)
Your own site
<a href="https://agentmods.dev/skills/supercmohq/supercmo-skills/researching-competitor-ads"><img src="https://agentmods.dev/badge/skills/supercmohq/supercmo-skills/researching-competitor-ads/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for researching-competitor-ads

Your own site · 80×15
<a href="https://agentmods.dev/skills/supercmohq/supercmo-skills/researching-competitor-ads"><img src="https://agentmods.dev/badge/skills/supercmohq/supercmo-skills/researching-competitor-ads.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 133 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 2,345 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe. Third-party audits
  • NVIDIA SkillSpector pass 7 Sept 2026
How audits are shown
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00133 $0.02345
Opus 5 $0.00067 $0.01172
Sonnet 5 $0.00027 $0.00469
Haiku 4.5 $0.00013 $0.00234

Measured 12d ago against content hash f74563910f88, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-11, from the pricing page.

Security

Grade A, and why

researching-competitor-ads scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 12d ago.

The scan reads SKILL.md. This mod also ships 1 executable file (scripts/build_ledger.py), listed below but not scanned — reading those needs a real analyzer, not pattern matching.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/researching-competitor-ads/SKILL.md · 160 lines

How it starts

The opening of the file, as written. The whole thing — 160 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Competitor ads

Analyze what competitors are advertising, work out what is holding, and map what the category covers. Research only — nothing is generated, posted or planned here. Deciding what to make next is planning-campaigns' job.

Workflow

Step 1: Settle who the competitors are

Three ways to find out. Try them in order, and stop at the first one that works.

  • Read them from competitors.md in ./supercmo-company. Where it is absent or empty, move on.
  • Ask the user, for a name and a website for each competitor.
  • Find candidates, only where the user doesn't know. Call url_extraction on the user's own website to learn what they sell in their own words, then social_research on meta_ad_library / search_ads using those words. Each ad names the advertiser who ran it. Show the user a plain list of those advertiser names with the number of ads each appeared on, most ads first — nothing else — and ask which are real competitors.

You need a name and a website for each competitor whichever route you take. Step 3 uses the domain to prove the ads came from the right company.

Step 2: Scope the run

Ask once, bundled into a single message, always with a free-text way out. Skip any of these the brief already answers.

Ask When How
The country the ads run in The brief names no market and the user's own site implies none. Offer the likely markets, and a way to type another.
How deep to go The brief doesn't say. Offer the quick scan first and recommend it; say a detailed analysis doubles what is watched per competitor, and costs accordingly.
What they want to learn Optional, and only where the brief says nothing at all about what the research is for. One open field, no options to choose from. Ask what they want to come away knowing.

Take whatever the brief says about what they are after, in their own words, and don't ask again. Carry those words through to the analysis, which closes by answering them.

Read the full file on GitHub · 160 lines

Files

What ships with it

5 files beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 12d ago First seen · 160 lines · 133 tokens per session scan A f74563910f88

Subscribe to this mod's changes

researching-competitor-ads is a skill published in the GitHub repository SupercmoHQ/superCMO-skills (38 stars, last pushed 14d ago), licensed Apache-2.0. It adds 133 tokens to every session and 2,345 once invoked, about $0.0007 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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