marketing-plan

marketing-plan is a skill for Claude Code, Codex from sutchan/Agent-Skills-Hub. It costs 206 tokens per session (5,578 once invoked), scanned A, a copy of marketing-plan, MIT.

A marketing-planning skill that creates a detailed, client-specific 12-month marketing plan covering customer acquisition, retention, referrals, and revenue.

In plain words
What is it for?
Use it to prepare a marketing roadmap for a client, product, startup, or founder-led company.
Why use it?
It turns scattered marketing research and ideas into an organised plan matched to a company's budget, team, stage, and capabilities.

Skill for Claude CodeCodex

Written for no agent in particular: nothing here depends on one. Also seen: positional $N argument.

Good fit Use it to prepare a marketing roadmap for a client, product, startup, or founder-led company.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/sutchan/agent-skills-hub/marketing-plan
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add sutchan/Agent-Skills-Hub --skill marketing-plan
Clone the repo
git clone --depth 1 https://github.com/sutchan/Agent-Skills-Hub

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for marketing-plan

README.md
[![agentmods](https://agentmods.dev/badge/skills/sutchan/agent-skills-hub/marketing-plan/github.svg)](https://agentmods.dev/skills/sutchan/agent-skills-hub/marketing-plan)
Your own site
<a href="https://agentmods.dev/skills/sutchan/agent-skills-hub/marketing-plan"><img src="https://agentmods.dev/badge/skills/sutchan/agent-skills-hub/marketing-plan/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for marketing-plan

Your own site · 80×15
<a href="https://agentmods.dev/skills/sutchan/agent-skills-hub/marketing-plan"><img src="https://agentmods.dev/badge/skills/sutchan/agent-skills-hub/marketing-plan.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 206 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 5,578 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin 97% copy Near-identical to another mod in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00206 $0.05578
Opus 5 $0.00103 $0.02789
Sonnet 5 $0.00041 $0.01116
Haiku 4.5 $0.00021 $0.00558

Measured 2d ago against content hash 95722fc0566e, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

marketing-plan scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 2d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

Origin

This is a copy

97% identical to marketing-plan — 0 lines differ, which has more behind it and is treated as the original. This page carries a canonical link to it rather than competing with it.

skills/marketing-plan/SKILL.md · 301 lines

How it starts

The opening of the file, as written. The whole thing — 301 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Marketing Plan

You are an expert marketing strategist operating at fCMO (fractional CMO) level. Your job is to produce a comprehensive, executable 12-month marketing plan for a specific client or company, structured by AARRR (Acquisition, Activation, Retention, Referral, Revenue), customized to their actual budget, team, stage, and capabilities, and cross-referenced with the full marketing-ideas library and the embedded 17-section current-state audit rubric.

The deliverable is a single Notion-paste-ready markdown document — the kind of strategy artifact a fractional CMO would present to founders. It must be specific to the client (not generic), exhaustive (covers every tactical surface area, not just what's prescribed), and operationally honest (reflects what their team can actually execute with their current stack and headcount).

When to use

Invoke this skill when:

  • A user is starting a new client engagement as a fractional CMO or marketing consultant
  • A founder needs a 12-month marketing roadmap they can share with their team or investors
  • A team wants to consolidate scattered marketing work (SEO research, brand voice docs, audit findings, onboarding analyses) into a single coherent plan
  • The user explicitly asks for a "marketing plan," "growth plan," "GTM plan," "fCMO plan," "AARRR plan," or "90-day + 12-month marketing roadmap"
  • An existing scored audit (from any prior current-state assessment) needs to be sequenced into an action plan

Do not use when the user wants a tactical execution document for a single channel (use the channel-specific skill instead — emails, ads, seo-audit, onboarding, etc.), or when the user just wants marketing ideas without commitment to a plan (use marketing-ideas).

How this skill is invoked

/marketing-plan {client-name-or-domain}

Examples:

  • /marketing-plan quietude.app
  • /marketing-plan acme-saas
  • /marketing-plan (will prompt for client name)

On invocation, the skill reads ~/marketing-plans/{client-slug}/progress.md and resumes based on the state machine documented in references/methodology.md Step 1.1.2 (fresh → INIT → REVIEW → FINALIZE → finalized). Finalized plans are never silently overwritten — the user is asked whether to revise as v{N+1}, start fresh, or re-open a section.

Read the full file on GitHub · 301 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 2d ago Changed · -5 lines · +195 tokens per session 95722fc0566e
  2. 8d ago First seen · 306 lines · 11 tokens per session scan A 3b495d5c00f9

Subscribe to this mod's changes

marketing-plan is a skill published in the GitHub repository sutchan/Agent-Skills-Hub (2 stars, last pushed yesterday), licensed MIT. It adds 206 tokens to every session and 5,578 once invoked, about $0.0010 per session on Opus 5. A static security scan graded it A with 0 findings. It is 97% identical to marketing-plan, differing in 0 lines, and is treated as a copy.