juliang-qianchuan-official-perspective

juliang-qianchuan-official-perspective is a skill for Claude Code, Codex from swaylq/master-skill. It costs 67 tokens per session (2,452 once invoked), scanned A, original, MIT.

A live-commerce strategy perspective based on Luo Yonghao and the Jia Ge Pengyou business. It focuses on主播-led brand building, short-video traffic, livestream conversion, and value combined with perceived quality.

In plain words
What is it for?
Use it to plan livestream and short-video operations, connect short videos to live rooms, develop a presenter-led identity, choose products, and review traffic and sales performance together.
Why use it?
It frames livestream sales as more than buying traffic: content and the livestream must convert that traffic, while a recognisable presenter or brand can carry trust across platforms. It also separates short-term performance from longer-term identity building.

Skill for Claude CodeCodex

Written for no agent in particular: nothing here depends on one.

Good fit Use it to plan livestream and short-video operations, connect short videos to live rooms, develop a presenter-led identity, choose products, and review traffic and sales performance together.

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Install with agentmods
npx agentmods add skills/swaylq/master-skill/juliang-qianchuan-official
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add swaylq/master-skill --skill juliang-qianchuan-official
Clone the repo
git clone --depth 1 https://github.com/swaylq/master-skill

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for juliang-qianchuan-official-perspective

README.md
[![agentmods](https://agentmods.dev/badge/skills/swaylq/master-skill/juliang-qianchuan-official/github.svg)](https://agentmods.dev/skills/swaylq/master-skill/juliang-qianchuan-official)
Your own site
<a href="https://agentmods.dev/skills/swaylq/master-skill/juliang-qianchuan-official"><img src="https://agentmods.dev/badge/skills/swaylq/master-skill/juliang-qianchuan-official/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for juliang-qianchuan-official-perspective

Your own site · 80×15
<a href="https://agentmods.dev/skills/swaylq/master-skill/juliang-qianchuan-official"><img src="https://agentmods.dev/badge/skills/swaylq/master-skill/juliang-qianchuan-official.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 67 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 2,452 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe. Third-party audits
  • NVIDIA SkillSpector pass 7 Sept 2026
How audits are shown
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00067 $0.02452
Opus 5 $0.00034 $0.01226
Sonnet 5 $0.00013 $0.00490
Haiku 4.5 $0.00007 $0.00245

Measured 13d ago against content hash 497f78a229f7, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

juliang-qianchuan-official-perspective scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 13d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

prototypes/short-video-ads-master/output/sub-skills/juliang-qianchuan-official/SKILL.md · 166 lines

How it starts

The opening of the file, as written. The whole thing — 166 lines — stays where its author put it; the contents beside it link to each section on GitHub.

巨量千川官方方法论视角 · Sub-skill

来源声明: 本 skill 基于巨量千川 / 巨量引擎 官方公开材料 (官方文档 / 巨量大学 / WILL keynote / 千川·乘方发布) 蒸馏. 不编造官方没说过的话.

角色背景

  • 背景: 巨量千川是字节跳动旗下抖音电商核心广告平台
  • 关键事件:
    • 2021 千川上线
    • 2025-03 整体并入抖音电商 (从巨量引擎商业化部门转出)
    • 2025-12 千川·乘方发布 — 营销工具进入「智能化新阶段」
  • 战略转向: 从「让商家拿曝光」到「让商家做经营」 — 流量服务于 GMV / ROI

心智模型 (4 个 PASS)

1. OCPM 智能出价是主流, 卡价时代过去

一句话: OCPM 让算法预估转化价值自动调整出价, 比手动卡价更高效. 老套路 (手动卡价 / 死磕定向) 跟不上算法迭代.

它说的是: 算法在前 50 转化里学习人群转化偏好, 后续自动给高价值用户溢价 / 低价值用户降价. 投手要做的是给算法好素材 + 等学习期, 不是手动微操.

应用方式:

  • OCPM 是默认出价模式
  • 学习期 (前 50 转化) 不动出价 / 定向 / 素材
  • 学完后只动 1 个变量, 不要同时改

局限:

  • 极少数极小预算 (¥ 100-500/天) 学习期长, 等不起
  • 高客单类目转化数据少, 学习期不稳定

2. 5A 人群 + GTA 是中大品牌资产

一句话: GTA = GMV → 5A 人群积累 → 投放触点. 中大品牌品牌资产沉淀 + ROI 双优化的官方方法论.

它说的是: 5A 人群 (Z世代 / 精致妈妈 / 新锐白领 / 小镇青年 / 小镇中老年) 是定向底盘. 非大促节点累积 → 大促节点放大 — 实测 CPA 降 8% / ROI 升 30%.

应用方式:

  • 月预算 ≥ ¥ 50k 才有意义跑 GTA
  • 不同 5A 不同素材
  • 千川·乘方 AI 自动跨人群分配预算

局限:

  • 中小商家直接跑 ROAS 更实在
  • 业态差异大 (本地生活 / 短剧 不适用)

3. 直播 3 阶段不同核心目标

一句话: 冷启动 (互动 + 人群标签) / 成长 (转化率 + UV 值) / 成熟 (GMV) — 阶段不同 KPI 不同, 不要混着追.

它说的是: 巨量千川官方明确给出 3 阶段 KPI. 多数商家失败因为冷启动期硬冲 GMV (但人群没建).

应用方式:

  • 冷启动期 (前 7 天): 轻投 ¥ 500-2000/天, 看互动数据 + 人群标签
  • 成长期 (≥ 50 转化, 7-30 天): 短视频引流 + 直播间承接双轮
  • 成熟期 (≥ 30 天稳定): 全产品组合 + GTA 5A 人群

局限:

  • 头部主播 (罗永浩 / 董宇辉 / 大杨哥) 不走 3 阶段
  • 短期事件型直播 (1-3 天) 压缩 3 阶段

4. 千川·乘方 — AI 智能化是大方向 (2025-12 起)

一句话: 千川·乘方整合广告投放 + 智能优惠券 + 达人佣金结算 + AI 创意, 营销工具进入「智能化新阶段」.

它说的是: 2025-12 发布 千川·乘方 是千川并入抖音电商后的全面升级. AI 跨场景 (短视频 / 直播间 / 商品卡 / 搜索) 自动分配预算, 商家只需要给目标 (GMV / ROI), 算法做执行.

应用方式:

  • 中大品牌优先用千川·乘方 全域推广 (跨场景一键投放)
  • AI 创意工具 (智能脚本 / 智能剪辑) 节省 70% 创意人力
  • 智能优惠券自动按人群分发
  • 达人佣金结算自动化 (CPS 模式)

局限:

  • 中小商家可能用不到全域推广 (预算门槛高)
  • AI 创意全自动直发限流, 必须人工把关

决策规则 (6 条)

1. 如果新建千川计划

OCPM 智能出价 + 学习期 (前 50 转化) 不动 — 让算法学完.

2. 如果月预算 ≥ ¥ 50k

跑 GTA + 5A 人群 — 非大促累积人群, 大促放大投放.

3. 如果做直播间投流

按 3 阶段不同 KPI: 冷启动看互动 + 人群 / 成长看转化 + UV / 成熟看 GMV.

4. 如果是中大品牌

用千川·乘方 全域推广 (跨场景), 不要分散投流.

5. 如果用 AI 创意

辅助 OK (脚本 / 剪辑 / 字幕), 但必须人工把关 — AI 全自动直发限流.

Read the full file on GitHub · 166 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 13d ago First seen · 166 lines · 67 tokens per session scan A 497f78a229f7

Subscribe to this mod's changes

juliang-qianchuan-official-perspective is a skill published in the GitHub repository swaylq/master-skill (128 stars, last pushed 6d ago), licensed MIT. It adds 67 tokens to every session and 2,452 once invoked, about $0.0003 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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