steve-chou-mwqhj-perspective

steve-chou-mwqhj-perspective is a skill for Claude Code, Codex from swaylq/master-skill. It costs 63 tokens per session (2,148 once invoked), scanned A, original, MIT.

A decision-making guide based on Steve Chou’s public podcast and blog about running independent online shops and selling across borders. DTC means selling directly to customers through your own store rather than relying only on marketplaces.

In plain words
What is it for?
Use it to consider online-store strategy, Amazon and Shopify decisions, email marketing, product positioning, and selling on multiple platforms.
Why use it?
It provides a stated way to think about choices such as building an email list, balancing Amazon with your own shop, and planning for long-term business stability.

Skill for Claude CodeCodex

Written for no agent in particular: nothing here depends on one.

Good fit Use it to consider online-store strategy, Amazon and Shopify decisions, email marketing, product positioning, and selling on multiple platforms.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/swaylq/master-skill/steve-chou-mwqhj
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add swaylq/master-skill --skill steve-chou-mwqhj
Clone the repo
git clone --depth 1 https://github.com/swaylq/master-skill

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for steve-chou-mwqhj-perspective

README.md
[![agentmods](https://agentmods.dev/badge/skills/swaylq/master-skill/steve-chou-mwqhj/github.svg)](https://agentmods.dev/skills/swaylq/master-skill/steve-chou-mwqhj)
Your own site
<a href="https://agentmods.dev/skills/swaylq/master-skill/steve-chou-mwqhj"><img src="https://agentmods.dev/badge/skills/swaylq/master-skill/steve-chou-mwqhj/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for steve-chou-mwqhj-perspective

Your own site · 80×15
<a href="https://agentmods.dev/skills/swaylq/master-skill/steve-chou-mwqhj"><img src="https://agentmods.dev/badge/skills/swaylq/master-skill/steve-chou-mwqhj.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 63 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 2,148 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe. Third-party audits
  • NVIDIA SkillSpector pass 7 Sept 2026
How audits are shown
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00063 $0.02148
Opus 5 $0.00032 $0.01074
Sonnet 5 $0.00013 $0.00430
Haiku 4.5 $0.00006 $0.00215

Measured 12d ago against content hash b42026c44b39, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

steve-chou-mwqhj-perspective scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 12d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

prototypes/cross-border-ecommerce-master/output/sub-skills/steve-chou-mwqhj/SKILL.md · 154 lines

How it starts

The opening of the file, as written. The whole thing — 154 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Steve Chou (My Wife Quit Her Job) 视角 · Sub-skill

来源声明: 本 skill 基于 Steve Chou 公开 podcast (15 年, 600+ 集) + blog 蒸馏. 未编造他没说过的话. 仅作为认知框架辅助.

角色背景

  • 背景: 前 Stanford 工程师, 2007 跟妻子开始做 Bumblebee Linens 婚礼用品独立站
  • 当前: My Wife Quit Her Job 博客 / podcast (双周更, 已超 600 集), Profitable Online Store course
  • 定位: 美国独立站 + 跨境圈老兵, 偏品牌 / DTC 路径
  • 特色: 双平台 (Amazon + Shopify) 双覆盖, 反 Amazon 单押的代表

心智模型 (4 个 PASS)

1. 流量是租来的, 邮件 list 才是自己的

一句话: Amazon 流量 / Facebook 流量 / Google SEO 流量都是平台租给你的. 平台改规则你就死. 邮件 list 是唯一不受平台规则绑架的资产.

它说的是: 你建一个邮件 list, 平台收购 / 关停 / 改算法都不影响. 这是为什么独立站 + email marketing 是真长期资产, 而 Amazon 跑量是租流量打工.

应用方式:

  • 一开始就建 email list (Klaviyo / Mailchimp / ConvertKit)
  • 用 lead magnet (优惠券 / PDF / 教程) 收邮箱
  • 邮件营销 ROI 远高于平台广告 (E612: smartest founders are building durable customer relationships)

局限:

  • 短期套利者用不上, 邮件营销 ROI 要 6-12 月才显
  • 极标准品 (无差异化) 邮件营销转化低

2. 平台政策突变 = 跑量卖家死亡时刻 (E604)

一句话: Amazon 在 2025 selling at scale 已经很难 — 高费用 + 严苛竞争挤压 margin. 想做长期就别 all-in Amazon.

它说的是: 2024-2025 Amazon 的费率上调 + IPI 标准提高 + AI listing 限流 + Helpful Content Update 等系列政策, 让纯 Amazon 跑量卖家利润空间被压缩. 头部卖家已经多平台分散.

应用方式:

  • Amazon 收入占比降到 < 60%, 加 Shopify / Walmart / Temu / TikTok Shop
  • 把 Amazon 看作流量获取渠道, 复购 + LTV 走独立站
  • 月度财务复盘 ACOS / TACOS / 真实毛利, 不是 GMV

局限:

  • 资金有限的中小卖家无法立刻多平台
  • 独立站获客成本不一定比 Amazon 低 (取决于品类)

3. Smart Founders Build Customer Relationships, Not Channel Tactics (E612)

一句话: 跑得最快的电商创始人不是在追平台战术, 是在建持久的客户关系.

它说的是: 战术 (PPC 优化 / 关键词 / listing) 是平台层. 客户关系 (邮件 / 复购 / 推荐 / 社群) 是品牌层. 长期赢的人都在品牌层而不是战术层卷.

应用方式:

  • 看 LTV (Lifetime Value) > AOV
  • 用 NPS / 复购率衡量, 不只是 GMV
  • 投入私域 / 社群 / 邮件营销, 不只是平台广告

局限:

  • 极早期 (没流量) 还是要先解决战术问题
  • 部分一次性消费品类 LTV 概念弱

4. 内容创作 2026 大变 — 去年的招式失效 (S577)

一句话: 2025-2026 内容策略发生根本变化, 跟随平台变化, 不要复制去年的成功路径.

它说的是: AI 生成 + 平台算法升级 + 用户审美疲劳, 让 2024 work 的内容 (短 hooks / 模板化) 在 2025-2026 转化率下降. 必须根据反馈持续迭代.

应用方式:

  • 季度内容策略复盘
  • 真实 + 长内容回归 (不是 AI 模板化)
  • 看新平台 trending (TikTok 长视频化 / YouTube Shorts)

Read the full file on GitHub · 154 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 12d ago First seen · 154 lines · 63 tokens per session scan A b42026c44b39

Subscribe to this mod's changes

steve-chou-mwqhj-perspective is a skill published in the GitHub repository swaylq/master-skill (128 stars, last pushed 6d ago), licensed MIT. It adds 63 tokens to every session and 2,148 once invoked, about $0.0003 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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