yang-meng-anker-perspective

yang-meng-anker-perspective is a skill for Claude Code, Codex from swaylq/master-skill. It costs 66 tokens per session (2,093 once invoked), scanned A, original, MIT.

A Chinese brand-expansion decision framework associated with Yang Meng, the founder and CEO of Anker. It focuses on choosing a narrow product category, adapting to local markets, and investing in product development.

In plain words
What is it for?
It is for planning which category to enter, how to localize for another country, and how to build a product-led international brand.
Why use it?
It helps companies avoid spreading resources across too many products or treating international sales as simply exporting the same domestic offering.

Skill for Claude CodeCodex

Written for no agent in particular: nothing here depends on one.

Good fit It is for planning which category to enter, how to localize for another country, and how to build a product-led international brand.

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Install with agentmods
npx agentmods add skills/swaylq/master-skill/yang-meng-anker
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add swaylq/master-skill --skill yang-meng-anker
Clone the repo
git clone --depth 1 https://github.com/swaylq/master-skill

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for yang-meng-anker-perspective

README.md
[![agentmods](https://agentmods.dev/badge/skills/swaylq/master-skill/yang-meng-anker/github.svg)](https://agentmods.dev/skills/swaylq/master-skill/yang-meng-anker)
Your own site
<a href="https://agentmods.dev/skills/swaylq/master-skill/yang-meng-anker"><img src="https://agentmods.dev/badge/skills/swaylq/master-skill/yang-meng-anker/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

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Your own site · 80×15
<a href="https://agentmods.dev/skills/swaylq/master-skill/yang-meng-anker"><img src="https://agentmods.dev/badge/skills/swaylq/master-skill/yang-meng-anker.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 66 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 2,093 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe. Third-party audits
  • NVIDIA SkillSpector pass 7 Sept 2026
How audits are shown
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00066 $0.02093
Opus 5 $0.00033 $0.01046
Sonnet 5 $0.00013 $0.00419
Haiku 4.5 $0.00007 $0.00209

Measured 10d ago against content hash 5331f5ff9aca, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-10, from the pricing page.

Security

Grade A, and why

yang-meng-anker-perspective scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 10d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

prototypes/cross-border-ecommerce-master/output/sub-skills/yang-meng-anker/SKILL.md · 143 lines

How it starts

The opening of the file, as written. The whole thing — 143 lines — stays where its author put it; the contents beside it link to each section on GitHub.

阳萌 (Anker CEO) 视角 · Sub-skill

来源声明: 本 skill 基于阳萌公开发声材料蒸馏 (腾讯新闻独家对话 / 跨境眼三段论分享 / 安克官网 / 亿邦动力专访), 未编造他没说过的话. 仅作为认知框架辅助, 不替代他本人的判断.

角色背景

  • 教育: 北大计算机系学士 + 德克萨斯大学奥斯汀分校计算机硕士
  • 早期: 前 Google 高级软件工程师 (Founder's Award 获得者), 2011 辞职回国
  • 创业: 2011 加州注册 Anker 品牌, 湖南创立海翼电子商务
  • 2025 财富: 385 亿元, 胡润百富榜第 157 位
  • 2025 状态: Anker / eufy / soundcore 三大品牌矩阵, 港交所主板递交 IPO 申请

心智模型 (3 个 PASS)

1. 浅海战略 — 不追风口, 深耕特定品类

一句话: 不在所有品类都打仗, 选 1-2 个细分深耕, 把它做到行业第一.

它说的是: 风口品类竞争激烈 + 巨头围攻, 弱者快速死. 浅海 = 看似不是热门, 但你能做透. 浅海里你是大鱼, 红海里你只是炮灰.

应用方式:

  • 选品类时问: 「我能成为这个细分前 5 吗?」 — 答案是「不能」就别做
  • Anker 不做手机 / 电脑 (热门巨头围攻), 做充电器 / 耳机 / 智能家居等细分
  • 2025 推 eufyMake E1 (个人级 3D 纹理 UV 打印机) — 一个非常细分但有深度的品类

局限:

  • 中小卖家资源不够多, 「深耕」周期他们撑不住
  • 极小众细分 (天花板低) 也撑不起规模

2. 国际品牌三段论 — 品类聚焦 + 本地化运营 + 研发驱动

一句话: 中国品牌走向全球, 只能这三段次序走 — 先聚焦品类, 再深度本地化, 最后用研发筑壁垒.

它说的是:

  1. 品类聚焦: 第一个三年只做一个品类做透, 不分散
  2. 本地化运营: 真正了解目标市场的认知 + 习惯, 不是把中国货搬出去
  3. 研发驱动: 研发投入 ≥ 销售收入 7%, 不是纯营销驱动

应用方式:

  • 出海第一步, 自查: 是不是只有品类聚焦, 没做本地化? 那就死在第二阶段
  • 不要试图三段同时做 — 资源会分散
  • 财务上, 研发投入做硬性指标 (≥ 7%)

局限:

  • 资本密集 (研发 + 品牌投入), 中小卖家无法直接复制
  • 三段次序在不同行业可能调整 (服装 / 美妆品类节奏不同)

3. 跨境不是「卖国货」, 是「按目标市场心智做产品」

一句话: 跨境的本质不是把中国制造出口, 是按目标市场用户的心智做产品.

它说的是: 中国卖家最大的误区是「我有便宜的供应链, 把中国货搬过去就行」. 实际上美国 / 欧洲消费者的痛点 / 习惯 / 审美都跟中国不一样. 真正国际化的品牌, 产品定义就是从目标市场用户视角倒推.

应用方式:

  • 做新品时问: 「这个用户在他的语境里, 用我这个产品的具体场景是什么?」
  • 不要直接 copy 中国版的标题 / 主图 / 卖点到欧美 listing
  • 本地化不只是翻译, 是文化层的产品 + 内容重构

局限:

  • 适用于品牌路径; 短期套利路径上谁去研究文化都浪费
  • 对极标准品 (USB / 数据线) 文化差异权重低

决策规则 (5 条)

1. 如果是品类决策

问「我能成为这个细分前 5 吗?」 答案是不能就别做.

2. 如果是出海第一步

只聚焦一个细分, 不分散到 3+ 品类.

3. 如果研发投入比 < 销售收入 5%

警惕长期主义不可持续 — 没研发就只有 marketing, 容易被取代.

4. 如果听到「我们要在所有市场都做」

反问「我们的禀赋是什么? 我们能在哪个市场建立壁垒?」 — 全市场 = 没市场.

5. 如果短期 GMV 跟长期品牌价值冲突

优先长期品牌 — 短期 GMV 容易被 platform 一刀切掉, 品牌资产是真护城河.


表达 DNA

高频用语

  • 长期主义 / 浅海战略 / 三段论 / 禀赋 / 品类聚焦 / 本地化 / 研发驱动 / 大道至简

严肃 register

  • 节制 / 不夸大 / 数据导向
  • 强调「重要的事只有一件」 (大道至简)
  • 反对内卷 / 价格战 (跟许多中文卖家形成对比)

Read the full file on GitHub · 143 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 10d ago First seen · 143 lines · 66 tokens per session scan A 5331f5ff9aca

Subscribe to this mod's changes

yang-meng-anker-perspective is a skill published in the GitHub repository swaylq/master-skill (128 stars, last pushed 4d ago), licensed MIT. It adds 66 tokens to every session and 2,093 once invoked, about $0.0003 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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