email-outreach

When to use

Trigger this skill when:

• A lead-research brief has been produced and the rep is ready to initiate outbound.
• A warm introduction has been made and the rep needs a multi-step follow-up plan.
• A prospect went cold after a meeting and needs a re-engagement sequence.
• A rep is drafting a LinkedIn connection + follow-up pattern tied to a specific angle.

Do not use this for newsletter-style nurture emails or for templated mass sends. This skill produces account-specific sequences.

Inputs

Required:

• research_brief — output of lead-research. If missing, block on this and request it.
• sequence_type — one of: cold-3, warm-4, linkedin-follow, break-up.
• target_persona — role and name of the recipient.
• sender_identity — who the email is from (name, title, one-line credibility).

Optional:

• preferred_angle — which of the three angles from the research brief to lead with. Default: angle 1.
• referral_context — required if sequence_type=warm-4. Name of the referrer and context of the introduction.
• calendar_link — if available, used in the CTA of the demo-request email.
• avoid_topics — anything off-limits (e.g. competitor names, recent layoffs).

Outputs

A Markdown document containing the full sequence. Each email block has:

• Cadence day (Day 0, Day 3, Day 7, etc.).
• Subject line (under 45 characters).
• Body (under 120 words).
• A single, specific CTA.
• A one-line rationale for the sender to see why this email exists.

For linkedin-follow, the output includes the connection request message (under 300 characters, per LinkedIn's limit) plus a follow-up DM.

Tool dependencies

• None required to draft. The skill runs on the research brief plus sender context.
• Gmail / Outlook MCP — optional; used to save drafts directly into the rep's outbox.
• Salesforce / HubSpot MCP — optional; logs the sequence as activities on the contact/account.

Procedure

1. Parse the research brief. Extract: chosen angle, the trigger it's tied to, the persona, and the hypothesis.
2. Pick the sequence pattern.
   • cold-3: Day 0 opener → Day 3 value-add → Day 7 break-up.
   • warm-4: Day 0 intro ack → Day 4 value-add → Day 9 specific ask → Day 14 break-up.
   • linkedin-follow: connection request → DM 3 days after acceptance → email 7 days after DM.
   • break-up: single email ending a dormant sequence.
3. Draft subject lines. Under 45 characters, lowercase-friendly, no clickbait. Reference something specific — a trigger, a mutual connection, a metric.
4. Draft bodies. Under 120 words. Structure:
   • Line 1: Reference the trigger, by name. ("Saw the Insight Partners round.")
   • Lines 2-3: Hypothesis about their situation. Specific, not generic.
   • Lines 4-5: One concrete proof point — a customer name + outcome.
   • Last line: one specific CTA.
5. Choose one CTA per email. Valid CTAs:
   • A specific meeting time ("Tuesday 10am PT or Wednesday 2pm PT?").
   • A binary question ("Is this worth a 15-minute look, or not a priority this quarter?").
   • A resource link tied to their situation.
   • For break-up: permission to close the file.
6. Write the LinkedIn connection message if applicable. Under 300 chars. No pitch. Reference a specific shared context.
7. Write the break-up email with dignity. Name the topic, offer a resource, close the loop. No "just following up."
8. Add a one-line rationale above each email so the rep understands the intent and can edit with context.