messaging-positioning

Messaging & Positioning Skill

Develop compelling positioning and messaging frameworks that differentiate your product.

Purpose

Create clear, differentiated positioning and messaging that resonates with target audiences and stands out from competitors.

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Required Integrations

Setup: Connect these data sources to enable full functionality. Claude will prompt you to connect any missing integrations when you use this skill.

Data Sources

# MESSAGING & POSITIONING DATA SOURCES
# Configure the sources relevant to your positioning development

# Enterprise Search (searches across all internal sources)
- source: enterprise_search
  connector: "{{GLEAN | MOVEWORKS | ELASTIC}}"
  data:
    - internal_docs
    - wiki_content
    - shared_drives

# Existing Positioning
- source: positioning_docs
  connector: "{{GOOGLE_DRIVE | SHAREPOINT | NOTION | CONFLUENCE}}"
  paths:
    - "/Product Marketing/Positioning/"
    - "/Marketing/Messaging Framework/"
    - "/Marketing/Brand Guidelines/"

# Customer Research
- source: customer_research
  connector: "{{GOOGLE_DRIVE | SHAREPOINT | NOTION}}"
  paths:
    - "/Research/Customer Interviews/"
    - "/Research/Win-Loss Analysis/"
    - "/Research/Persona Research/"
    - "/Research/Voice of Customer/"

# Competitive Intelligence
- source: competitive_intel
  connector: "{{KLUE | CRAYON | KOMPYTE}}"
  data:
    - competitor_positioning
    - competitor_messaging
    - market_positioning

# Call Recordings (customer language)
- source: call_recordings
  connector: "{{GONG | CHORUS | CLARI}}"
  data:
    - customer_language
    - objection_patterns
    - winning_messages

Output Destinations

# Where to deliver positioning outputs
outputs:
  # Always available - display in Claude UI
  - type: display
    enabled: true

  # Save to positioning library
  - type: documents
    connector: "{{GOOGLE_DRIVE | SHAREPOINT | NOTION}}"
    destination: "/Product Marketing/Positioning/"

  # Notify for review
  - type: slack
    connector: "{{SLACK}}"
    channel: "#product-marketing"

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