product-context

Product Context Skill

Foundational product marketing context that all GTM skills reference for positioning, messaging, and voice consistency.

Purpose

Provide the source of truth for product positioning, target audience, messaging framework, and brand voice. Other skills automatically reference this context to ensure consistency across all GTM outputs.

Note: This is a background reference skill that Claude auto-loads when other GTM skills need product context. It is not meant to be invoked directly by users. To create or update your product context document, use the messaging-positioning or brand-voice skills.

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Skills That Reference This Context

The following skills automatically use product-context to ensure consistency:

• copywriting - Uses messaging framework and brand voice
• email-sequences - Applies value propositions and tone
• social-content - Maintains brand voice across channels
• newsletter-writer - References messaging pillars and voice
• seo-content - Uses positioning and key differentiators
• competitive-intelligence - References positioning against competitors
• buyer-profiles - Aligns persona messaging with framework
• discovery-prep - Uses value props for tailored questions
• sales-playbook - References positioning for talk tracks
• outreach-templates - Applies messaging to prospecting
• case-study-builder - Uses value pillars for storytelling
• roi-builder - References value metrics and proof points

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Required Integrations

Setup: Connect these data sources to enable full functionality. Claude will prompt you to connect any missing integrations when you use this skill.

Data Sources

# PRODUCT CONTEXT DATA SOURCES
# Configure the sources for your product foundation

# Enterprise Search (searches across all internal sources)
- source: enterprise_search
  connector: "{{GLEAN | MOVEWORKS | ELASTIC}}"
  data:
    - internal_docs
    - wiki_content
    - shared_drives

# Product Documentation
- source: product_docs
  connector: "{{GOOGLE_DRIVE | SHAREPOINT | NOTION | CONFLUENCE}}"
  paths:
    - "/Product/Documentation/"
    - "/Product/Roadmap/"
    - "/Product Marketing/"

# Marketing Foundation
- source: marketing_docs
  connector: "{{GOOGLE_DRIVE | SHAREPOINT | NOTION}}"
  paths:
    - "/Marketing/Brand Guidelines/"
    - "/Marketing/Messaging/"
    - "/Marketing/Positioning/"

# Customer Research
- source: customer_research
  connector: "{{GOOGLE_DRIVE | SHAREPOINT | NOTION}}"
  paths:
    - "/Research/Persona Research/"
    - "/Research/ICP Documentation/"
    - "/Research/Customer Interviews/"

# Competitive Intelligence
- source: competitive_intel
  connector: "{{KLUE | CRAYON | KOMPYTE}}"
  data:
    - competitor_overview
    - market_landscape