headline-imperatriz

headline-imperatriz is a skill for Claude Code, Codex from tatagoncalvesof/imperatriz-toolkit. It costs 277 tokens per session (4,443 once invoked), scanned A, original, MIT.

A Portuguese-language method for creating and testing advertising headlines for different levels of audience familiarity. It considers what people already know, what they want, and how specific and believable each headline is.

In plain words
What is it for?
Use it to create headline variations, advertisement hooks, video openings, or social-media openings for audiences ranging from unfamiliar to ready to buy.
Why use it?
It gives headline writing a structured way to match the message to the audience instead of using the same wording for everyone.

Skill for Claude CodeCodex

Written for no agent in particular: nothing here depends on one. Also seen: reads .claude/ paths.

Not installable: its command points at a path on the author’s own machine, so it runs nowhere else. The line is /Users/tamiresgoncalves/.claude/skills/headline-imperatriz/.

Good fit Use it to create headline variations, advertisement hooks, video openings, or social-media openings for audiences ranging from unfamiliar to ready to buy.

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Install

Getting it into your agent

There is no command for this one: it runs only inside a plugin, and the catalogue could not identify which plugin ships it. The source is linked below.

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for headline-imperatriz

README.md
[![agentmods](https://agentmods.dev/badge/skills/tatagoncalvesof/imperatriz-toolkit/headline-imperatriz/github.svg)](https://agentmods.dev/skills/tatagoncalvesof/imperatriz-toolkit/headline-imperatriz)
Your own site
<a href="https://agentmods.dev/skills/tatagoncalvesof/imperatriz-toolkit/headline-imperatriz"><img src="https://agentmods.dev/badge/skills/tatagoncalvesof/imperatriz-toolkit/headline-imperatriz/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for headline-imperatriz

Your own site · 80×15
<a href="https://agentmods.dev/skills/tatagoncalvesof/imperatriz-toolkit/headline-imperatriz"><img src="https://agentmods.dev/badge/skills/tatagoncalvesof/imperatriz-toolkit/headline-imperatriz.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 277 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 4,443 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00277 $0.04443
Opus 5 $0.00138 $0.02221
Sonnet 5 $0.00055 $0.00889
Haiku 4.5 $0.00028 $0.00444

Measured 11d ago against content hash 39590f4203fb, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-11, from the pricing page.

Security

Grade A, and why

headline-imperatriz scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 11d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/headline-imperatriz/SKILL.md · 417 lines

How it starts

The opening of the file, as written. The whole thing — 417 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Headline Imperatriz — Metodo Proprietario Tata Goncalves

Este skill e o motor decisional de headlines da Tata. Nao e gerador generico — e aplicacao cientifica de Schwartz + Bencivenga + Adaptacao Brasil pra gerar headlines por temperatura de publico com ficha pedagogica completa.

Quando usar

  • Tata manda copy existente (VSL, pagina vendas, anuncio, email, carrossel) e pede headlines
  • Tata pede "headline pra publico frio" / "quente" / "retargeting" / "base"
  • Tata quer variacoes A/B/C/D/E pra testar
  • Tata quer pattern interrupt pra anuncio Meta/Google
  • Tata quer opening de VSL ou hook de reels
  • Mentoranda da Tata (se skill compartilhada) pede mesmas coisas

Filosofia central

Headline e 80% do resultado do anuncio. Nao existe copy forte com headline fraca. E essa skill NAO negocia nos fundamentos:

  1. Fala da dor/desejo, nunca do produto (public frio nao te conhece)
  2. Especificidade mata generalidade (numero, tempo, caso especifico)
  3. Curiosidade sem credibilidade = zero (regra Bencivenga)
  4. Nivel de consciencia do publico DITA a formula (Schwartz)
  5. Estagio de sofisticacao do mercado DITA a amplificacao (Schwartz)
  6. Brasil e cetico — adaptar, nao traduzir gringo
  7. 1 emocao dominante por headline (medo OU ganancia OU curiosidade, nunca mistura fraca)

Modos de operacao

A skill roda em 3 modos declaraveis:

  • /headline-imperatriz (padrao) → modo ensino: gera + explica racional didaticamente
  • /headline-imperatriz express → modo entrega: so output final, sem racional longo
  • /headline-imperatriz mentoria → modo professor: explica CADA decisao com profundidade pedagogica (pra mentoranda)

Se o usuario nao declarar, perguntar "modo ensino ou express?" se for output grande.


PROCESSO — 9 FASES OBRIGATORIAS

FASE 0 — Leitura e diagnostico da copy existente

Se o usuario mandou copy (VSL, pagina, anuncio, email), LEIA ANTES de pedir briefing.

Extraia automaticamente:

  • Produto/oferta
  • Publico-alvo declarado
  • Dor central abordada
  • Promessa principal
  • Mecanismo unico (se existir — se nao existir, SINALIZE)
  • Proof elements presentes
  • Tom de voz
  • Nivel de consciencia presumido pela copy
  • Estagio de sofisticacao presumido
  • Headlines/hooks ja existentes (pra nao duplicar e pra pattern interrupt)

Read the full file on GitHub · 417 lines

Files

What ships with it

6 files beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 11d ago First seen · 417 lines · 277 tokens per session scan A 39590f4203fb

Subscribe to this mod's changes

headline-imperatriz is a skill published in the GitHub repository tatagoncalvesof/imperatriz-toolkit (2 stars, last pushed 3mo ago), licensed MIT. It adds 277 tokens to every session and 4,443 once invoked, about $0.0014 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.

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