skill-escala-ads

skill-escala-ads is a skill for Claude Code, Codex from tatagoncalvesof/imperatriz-toolkit. It costs 153 tokens per session (3,123 once invoked), scanned A, original, MIT.

A decision guide for managing advertising campaigns, focused on Meta Ads and Google Ads for Brazilian digital products and mentoring businesses. It uses campaign metrics and rules to suggest whether to wait, optimize, scale, or stop.

In plain words
What is it for?
Reviewing campaign performance, deciding when to increase budgets, pausing campaigns that spend too much without results, and testing new advertisements. It uses metrics such as CPA, ROAS, CTR, frequency, and spending.
Why use it?
It gives a repeatable way to act when a campaign has few conversions, high costs, poor returns, or signs of creative fatigue. It also accounts for the learning phase, when a platform is still adjusting a campaign.

Skill for Claude CodeCodex

Written for no agent in particular: nothing here depends on one.

Good fit Reviewing campaign performance, deciding when to increase budgets, pausing campaigns that spend too much without results, and testing new advertisements. It uses metrics such as CPA, ROAS, CTR, frequency, and spending.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/tatagoncalvesof/imperatriz-toolkit/skill-escala-ads
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add tatagoncalvesof/imperatriz-toolkit --skill skill-escala-ads
Clone the repo
git clone --depth 1 https://github.com/tatagoncalvesof/imperatriz-toolkit

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for skill-escala-ads

README.md
[![agentmods](https://agentmods.dev/badge/skills/tatagoncalvesof/imperatriz-toolkit/skill-escala-ads/github.svg)](https://agentmods.dev/skills/tatagoncalvesof/imperatriz-toolkit/skill-escala-ads)
Your own site
<a href="https://agentmods.dev/skills/tatagoncalvesof/imperatriz-toolkit/skill-escala-ads"><img src="https://agentmods.dev/badge/skills/tatagoncalvesof/imperatriz-toolkit/skill-escala-ads/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for skill-escala-ads

Your own site · 80×15
<a href="https://agentmods.dev/skills/tatagoncalvesof/imperatriz-toolkit/skill-escala-ads"><img src="https://agentmods.dev/badge/skills/tatagoncalvesof/imperatriz-toolkit/skill-escala-ads.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 153 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 3,123 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00153 $0.03123
Opus 5 $0.00077 $0.01562
Sonnet 5 $0.00031 $0.00625
Haiku 4.5 $0.00015 $0.00312

Measured 11d ago against content hash f730f968af37, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-11, from the pricing page.

Security

Grade A, and why

skill-escala-ads scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 11d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/skill-escala-ads/SKILL.md · 313 lines

How it starts

The opening of the file, as written. The whole thing — 313 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Sistema de Escala e Otimizacao de Ads

Contexto

  • Foco: Meta Ads + Google Ads
  • Mercado: Infoprodutos, mentorias (Brasil)
  • Moeda: BRL

Processo

1. Diagnostico

Perguntar ao usuario:

  • Campanha/plataforma em questao
  • Metricas atuais (CPA, ROAS, CTR, frequencia, gasto)
  • Meta de CPA/ROAS
  • Budget atual
  • Ha quanto tempo esta rodando
  • Fase: learning, otimizado, escala

2. Decision Trees

Arvore Principal: O que Fazer com Esta Campanha?
PERGUNTA 1: A campanha tem conversoes?
│
├── NAO → PERGUNTA 2: Gastou mais que 3x CPA alvo?
│   ├── SIM → ❌ KILL (Pausar Imediatamente)
│   │         → Aplicar Kill Rule Protocol (ver secao 4)
│   └── NAO → ⏳ ESPERAR
│             → Campanha pode estar em Learning Phase
│             → Esperar ate gastar 3x CPA antes de decidir
│
└── SIM → PERGUNTA 3: CPA atual vs CPA alvo?
    │
    ├── CPA < Alvo (-10% ou mais) → PERGUNTA 4: Fase de aprendizado?
    │   ├── SIM (em Learning) → ⏳ ESPERAR aprendizado terminar
    │   └── NAO (saiu do Learning) → ✅ ESCALAR
    │       → Aplicar Escala Protocol (ver secao 3)
    │
    ├── CPA = Alvo (±10%) → 🔧 MANTER e OTIMIZAR
    │   → Testar novos criativos
    │   → Testar novos publicos
    │   → NAO mexer no budget
    │
    └── CPA > Alvo (+10% ou mais) → PERGUNTA 5: Ha quanto tempo?
        ├── < 7 dias → ⏳ ESPERAR (pode ser flutuacao)
        ├── 7-14 dias → 🔧 OTIMIZAR (ver secao 5)
        └── > 14 dias → ❌ KILL ou REFORMULAR
Arvore de Criativos: Manter ou Trocar?
PERGUNTA: O criativo esta performando bem?
│
├── CTR > meta E CPA < alvo → ✅ MANTER
│   → Monitorar frequencia
│   → Se frequencia > 4 → Expandir audiencia
│
├── CTR caiu > 20% em 14 dias → ⚠️ FADIGA
│   → Pausar criativo
│   → Substituir por nova versao
│   → Manter conceito mas mudar execucao (novo hook, novo visual)
│
├── CTR OK mas CPA alto → 🔧 PROBLEMA NO FUNIL
│   → Landing page pode ser o gargalo
│   → Testar nova LP antes de trocar criativo
│
└── CTR baixo desde inicio (< 0.5%) → ❌ KILL
    → Criativo nao ressoou
    → Testar conceito totalmente diferente

Read the full file on GitHub · 313 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 11d ago First seen · 313 lines · 153 tokens per session scan A f730f968af37

Subscribe to this mod's changes

skill-escala-ads is a skill published in the GitHub repository tatagoncalvesof/imperatriz-toolkit (2 stars, last pushed 3mo ago), licensed MIT. It adds 153 tokens to every session and 3,123 once invoked, about $0.0008 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.

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