brand-guidelines

brand-guidelines is a skill for Claude Code, Codex from The-AI-Directory-Company/agents-and-skills. It costs 37 tokens per session (1,546 once invoked), scanned A, original, MIT.

A document that defines how a brand should look and sound, including its logo, colors, typefaces, writing style, and imagery.

In plain words
What is it for?
Use it to define a brand’s values, audience, visual identity, voice, and rules for applying them across different channels.
Why use it?
It gives teams and outside partners shared rules so websites, print materials, social posts, and other communications remain consistent.

Skill for Claude CodeCodex

Written for no agent in particular: nothing here depends on one.

Good fit Use it to define a brand’s values, audience, visual identity, voice, and rules for applying them across different channels.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/the-ai-directory-company/agents-and-skills/brand-guidelines
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add The-AI-Directory-Company/agents-and-skills --skill brand-guidelines
Clone the repo
git clone --depth 1 https://github.com/The-AI-Directory-Company/agents-and-skills

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for brand-guidelines

README.md
[![agentmods](https://agentmods.dev/badge/skills/the-ai-directory-company/agents-and-skills/brand-guidelines/github.svg)](https://agentmods.dev/skills/the-ai-directory-company/agents-and-skills/brand-guidelines)
Your own site
<a href="https://agentmods.dev/skills/the-ai-directory-company/agents-and-skills/brand-guidelines"><img src="https://agentmods.dev/badge/skills/the-ai-directory-company/agents-and-skills/brand-guidelines/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for brand-guidelines

Your own site · 80×15
<a href="https://agentmods.dev/skills/the-ai-directory-company/agents-and-skills/brand-guidelines"><img src="https://agentmods.dev/badge/skills/the-ai-directory-company/agents-and-skills/brand-guidelines.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 37 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,546 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00037 $0.01546
Opus 5 $0.00018 $0.00773
Sonnet 5 $0.00007 $0.00309
Haiku 4.5 $0.00004 $0.00155

Measured 8d ago against content hash 8ba25c12a4a6, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

brand-guidelines scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 8d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/brand-guidelines/SKILL.md · 128 lines

How it starts

The opening of the file, as written. The whole thing — 128 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Brand Guidelines

Before you start

Gather the following from the user. If anything is missing, ask before proceeding:

  1. What is the brand? (Company name, product name, or sub-brand)
  2. Does a brand exist already? (Existing assets, logos, colors, or greenfield)
  3. Who is the target audience? (Demographics, psychographics, B2B vs. B2C)
  4. What are the brand values? (3-5 core values the brand should communicate)
  5. Who will use these guidelines? (Internal team, agencies, partners, community)
  6. What touchpoints must be covered? (Web, mobile, print, social, email, packaging)

If the user only provides a logo and says "write guidelines around this," push back: guidelines without defined brand values and audience produce rules without rationale.

Brand guidelines template

1. Brand Foundation

Brand Mission:     [One sentence — what the brand exists to do]
Brand Values:      [3-5 values with one-line descriptions]
Brand Personality: [3-5 adjectives that describe how the brand feels]
Positioning:       [One sentence — how the brand differs from alternatives]

Place the brand on each personality axis:

| Axis       | Left End      | Position   | Right End     |
|------------|---------------|------------|---------------|
| Tone       | Formal        | [  X  ]    | Casual        |
| Energy     | Calm          | [    X]    | Energetic     |
| Approach   | Traditional   | [X    ]    | Innovative    |
| Warmth     | Professional  | [  X  ]    | Friendly      |

2. Logo Usage

Define the logo system: primary logo, logo mark (icon only), wordmark (text only). Specify minimum size, clear space (defined by a unit like "height of the letter X"), and approved variations (full color, single color, reversed, monochrome).

Document what is not allowed: do not rotate, skew, recolor, add effects, place on busy backgrounds, or recreate the logo. Use provided files only.

3. Color Palette

| Color Name   | Role       | HEX     | RGB           | Usage                           |
|--------------|------------|---------|---------------|---------------------------------|
| Brand Blue   | Primary    | #1A56DB | 26, 86, 219   | CTAs, headings, key UI elements |
| Brand Navy   | Primary    | #0B1F45 | 11, 31, 69    | Backgrounds, text               |
| Neutral 900  | Neutral    | #111827 | 17, 24, 39    | Body text                       |
| Neutral 100  | Neutral    | #F3F4F6 | 243, 244, 246 | Backgrounds                     |
| Success Green| Functional | #059669 | 5, 150, 105   | Success states only             |
| Error Red    | Functional | #DC2626 | 220, 38, 38   | Error states only               |

Read the full file on GitHub · 128 lines

Files

What ships with it

4 files beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 8d ago First seen · 128 lines · 37 tokens per session scan A 8ba25c12a4a6

Subscribe to this mod's changes

brand-guidelines is a skill published in the GitHub repository The-AI-Directory-Company/agents-and-skills (2 stars, last pushed 5mo ago), licensed MIT. It adds 37 tokens to every session and 1,546 once invoked, about $0.0002 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-09-03.

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