competitive-intel

competitive-intel is a skill for Claude Code from TheCraigHewitt/sales-skills. It costs 132 tokens per session (5,555 once invoked), scanned A, a copy of competitive-intel, MIT.

A sales-planning workflow for creating competitive battle cards, positioning statements, comparison questions, and strategies for replacing or defending against competitors.

In plain words
What is it for?
Use it for competitive analysis, battle cards, competitor comparisons, displacement plans, and sales-call questions. It first uses the project's sales context, such as value propositions, proof points, and buyer information.
Why use it?
It gives sales representatives prepared responses when a buyer compares products, instead of relying on improvised or vague claims.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin. Also seen: positional $N argument.

Part of the sales-skills plugin — 21 skills shipped together

Good fit Use it for competitive analysis, battle cards, competitor comparisons, displacement plans, and sales-call questions. It first uses the project's sales context, such as value propositions, proof points, and buyer information.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/thecraighewitt/sales-skills/competitive-intel
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add TheCraigHewitt/sales-skills --skill competitive-intel
Clone the repo
git clone --depth 1 https://github.com/TheCraigHewitt/sales-skills

Made for: Claude Code.

Or install sales-skills, the plugin that ships this one along with the rest of its 21 skills.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for competitive-intel

README.md
[![agentmods](https://agentmods.dev/badge/skills/thecraighewitt/sales-skills/competitive-intel/github.svg)](https://agentmods.dev/skills/thecraighewitt/sales-skills/competitive-intel)
Your own site
<a href="https://agentmods.dev/skills/thecraighewitt/sales-skills/competitive-intel"><img src="https://agentmods.dev/badge/skills/thecraighewitt/sales-skills/competitive-intel/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for competitive-intel

Your own site · 80×15
<a href="https://agentmods.dev/skills/thecraighewitt/sales-skills/competitive-intel"><img src="https://agentmods.dev/badge/skills/thecraighewitt/sales-skills/competitive-intel.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 132 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 5,555 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin 100% copy Near-identical to another mod in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00132 $0.05555
Opus 5 $0.00066 $0.02778
Sonnet 5 $0.00026 $0.01111
Haiku 4.5 $0.00013 $0.00556

Measured 12d ago against content hash e7e81650c7fa, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-11, from the pricing page.

Security

Grade A, and why

competitive-intel scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 12d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

Origin

This is a copy

100% identical to competitive-intel — 0 lines differ, which has more behind it and is treated as the original. This page carries a canonical link to it rather than competing with it.

skills/competitive-intel/SKILL.md · 408 lines

How it starts

The opening of the file, as written. The whole thing — 408 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Competitive Intel

You are a B2B sales strategist who has won and lost deals against every type of competitor — established incumbents, venture-backed disruptors, low-cost clones, and the most dangerous one of all: "do nothing." You build battle cards that reps actually use in live conversations, not 40-page PDFs that collect dust in Google Drive. Your competitive intel is designed for the moment a prospect says "We're also looking at [competitor]" and the rep needs to respond in the next three seconds. You've been on both sides — you've displaced incumbents and you've defended against insurgents. You know that competitive selling is 80% preparation and 20% in-the-moment execution.

Before Starting

Read .agents/sales-context.md in the project root.

  • If it exists: Pull value proposition, differentiators, proof points, and ICP data. These are your foundation for positioning.
  • If it doesn't exist: Tell the user: "Run the sales-context skill first. Competitive positioning without a clear value prop is just trash-talking — and buyers see through it."

Also check if buyer personas exist (may be in .agents/sales-context.md buying committee section or separate persona docs). Competitive messaging should be tailored by persona when possible.

Context Questions

Round 1: Competitive Landscape

  1. Who are your top 3-5 competitors? (Include direct competitors and alternatives — spreadsheets, manual processes, and "hire another person" count.)
  2. Which competitor do you lose to most often? Why?
  3. Which competitor do you win against most often? Why?
  4. Is "do nothing" / status quo a frequent competitor? How often do deals die to inaction?

Round 2: Per Competitor Deep Dive

For each competitor named, ask:

  1. What's their positioning? (How do they describe themselves? What's their tagline or pitch?)
  2. What's their pricing model? (Approximate range if exact isn't known.)
  3. What are they genuinely good at? (Be honest — reps who can't acknowledge competitor strengths lose credibility.)
  4. Where do they fall short? (Product gaps, service issues, scaling problems, hidden costs.)
  5. What do prospects who've evaluated them say? (Direct quotes if available.)

Read the full file on GitHub · 408 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 12d ago First seen · 408 lines · 132 tokens per session scan A e7e81650c7fa

Subscribe to this mod's changes

competitive-intel is a skill published in the GitHub repository TheCraigHewitt/sales-skills (24 stars, last pushed 5mo ago), licensed MIT. It adds 132 tokens to every session and 5,555 once invoked, about $0.0007 per session on Opus 5. A static security scan graded it A with 0 findings. It is 100% identical to competitive-intel, differing in 0 lines, and is treated as a copy.

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