seo-local

seo-local is a skill for Claude Code from Thibaultbm/claude-seo-geo. It costs 112 tokens per session (5,372 once invoked), scanned A, original, MIT.

A local search engine optimisation guide for businesses with physical locations. It covers Google Business Profiles, customer reviews, business details, and location pages so a business can appear in Google Maps and local search results.

In plain words
What is it for?
Use it to audit a Google Business Profile, choose business categories, improve review handling, keep name-address-phone details consistent, and plan local landing pages.
Why use it?
It brings together the information that search engines and AI assistants use when recommending nearby businesses, reducing inconsistent listings and unclear local strategy.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin.

Part of the claude-seo-geo plugin — 19 skills shipped together

Good fit Use it to audit a Google Business Profile, choose business categories, improve review handling, keep name-address-phone details consistent, and plan local landing pages.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/thibaultbm/claude-seo-geo/seo-local
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add Thibaultbm/claude-seo-geo --skill seo-local
Clone the repo
git clone --depth 1 https://github.com/Thibaultbm/claude-seo-geo

Made for: Claude Code.

Or install claude-seo-geo, the plugin that ships this one along with the rest of its 19 skills.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for seo-local

README.md
[![agentmods](https://agentmods.dev/badge/skills/thibaultbm/claude-seo-geo/seo-local/github.svg)](https://agentmods.dev/skills/thibaultbm/claude-seo-geo/seo-local)
Your own site
<a href="https://agentmods.dev/skills/thibaultbm/claude-seo-geo/seo-local"><img src="https://agentmods.dev/badge/skills/thibaultbm/claude-seo-geo/seo-local/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for seo-local

Your own site · 80×15
<a href="https://agentmods.dev/skills/thibaultbm/claude-seo-geo/seo-local"><img src="https://agentmods.dev/badge/skills/thibaultbm/claude-seo-geo/seo-local.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 112 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 5,372 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00112 $0.05372
Opus 5 $0.00056 $0.02686
Sonnet 5 $0.00022 $0.01074
Haiku 4.5 $0.00011 $0.00537

Measured 11d ago against content hash a10556b47a9a, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-11, from the pricing page.

Security

Grade A, and why

seo-local scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 11d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/seo-local/SKILL.md · 269 lines

How it starts

The opening of the file, as written. The whole thing — 269 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Local SEO: Google Business Profile, Reviews, and Local Pages

Local SEO decides who appears when a buyer searches "plumber near me", opens Google Maps, or asks an AI assistant for "the best dentist in Geneva". Three surfaces matter: the local pack (Maps results inside the SERP), localized organic results, and AI assistant recommendations. They feed on overlapping signals: the Google Business Profile, reviews, the linked website, and the consistency of the business entity across the web.

The methodology combines two evidence levels, labeled throughout:

  • Field heuristic: rules derived from 115+ real agency audits of local and service businesses (2024-2026). Consistently observed, not lab-measured.
  • Measured: claims backed by a published study, an industry survey, or official documentation, with the source.

Company knowledge first (Obsidian)

If the working environment contains an Obsidian vault or any local knowledge base (a folder of .md notes, often with a .obsidian directory), read the relevant notes before acting: brand and product facts, target keywords, competitors, and the SEO action log of what was already tried. Ground every recommendation in that context instead of asking the user for facts the vault already holds. At the end of the session, append the actions taken to the vault's SEO action log so the next session starts informed. Vault structure, read-first and write-back protocols: the obsidian-brain skill.

When to use this skill

Use it to diagnose why a business is invisible in the local pack, set up or complete a Google Business Profile, build a review generation engine, write review replies, plan location pages, structure a multi-city or service-area business, or recover a suspended listing.

Stay in scope. Hand adjacent work to the right skill:

Task Skill
GBP, reviews, local pack, location page strategy (this skill) seo-local
Finding and building citation and directory links seo-backlinks
Writing service pages and city pages (copy and wireframe) seo-content-service-page
LocalBusiness schema implementation details seo-schema-markup
Site crawlability, speed, AI crawler access seo-technical
Local keyword selection seo-keyword-research
Writing rules for AI answer citability geo-visibility
Measuring AI assistant mentions geo-tracking
Full-site audit seo-geo-audit

Read the full file on GitHub · 269 lines

Files

What ships with it

3 files beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 11d ago First seen · 269 lines · 112 tokens per session scan A a10556b47a9a

Subscribe to this mod's changes

seo-local is a skill published in the GitHub repository Thibaultbm/claude-seo-geo (16 stars, last pushed yesterday), licensed MIT. It adds 112 tokens to every session and 5,372 once invoked, about $0.0006 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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