seo-traffic-drop

seo-traffic-drop is a skill for Claude Code from Thibaultbm/claude-seo-geo. It costs 147 tokens per session (4,670 once invoked), scanned A, original, MIT.

An investigation workflow for finding why website visits or search rankings fell. Search Console is Google’s service for measuring a site’s presence in search results; the workflow compares a healthy period with a damaged one and checks what changed.

In plain words
What is it for?
Use it to date and describe a traffic loss, identify affected pages, compare visibility, rankings, clicks and search demand, and test likely causes such as a site change.
Why use it?
It prevents teams from rewriting content or making other changes before confirming the drop and its cause. It distinguishes a real loss from a reporting error and requires evidence for the diagnosis.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin.

Part of the claude-seo-geo plugin — 19 skills shipped together

Good fit Use it to date and describe a traffic loss, identify affected pages, compare visibility, rankings, clicks and search demand, and test likely causes such as a site change.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/thibaultbm/claude-seo-geo/seo-traffic-drop
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add Thibaultbm/claude-seo-geo --skill seo-traffic-drop
Clone the repo
git clone --depth 1 https://github.com/Thibaultbm/claude-seo-geo

Made for: Claude Code.

Or install claude-seo-geo, the plugin that ships this one along with the rest of its 19 skills.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for seo-traffic-drop

README.md
[![agentmods](https://agentmods.dev/badge/skills/thibaultbm/claude-seo-geo/seo-traffic-drop/github.svg)](https://agentmods.dev/skills/thibaultbm/claude-seo-geo/seo-traffic-drop)
Your own site
<a href="https://agentmods.dev/skills/thibaultbm/claude-seo-geo/seo-traffic-drop"><img src="https://agentmods.dev/badge/skills/thibaultbm/claude-seo-geo/seo-traffic-drop/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for seo-traffic-drop

Your own site · 80×15
<a href="https://agentmods.dev/skills/thibaultbm/claude-seo-geo/seo-traffic-drop"><img src="https://agentmods.dev/badge/skills/thibaultbm/claude-seo-geo/seo-traffic-drop.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 147 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 4,670 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00147 $0.04670
Opus 5 $0.00073 $0.02335
Sonnet 5 $0.00029 $0.00934
Haiku 4.5 $0.00015 $0.00467

Measured 12d ago against content hash 9c14e00a9584, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-11, from the pricing page.

Security

Grade A, and why

seo-traffic-drop scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 12d ago.

The scan reads SKILL.md. This mod also ships 1 executable file (scripts/gsc_diff.py), listed below but not scanned — reading those needs a real analyzer, not pattern matching.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/seo-traffic-drop/SKILL.md · 241 lines

How it starts

The opening of the file, as written. The whole thing — 241 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Traffic drop: find what changed before changing anything

A drop is a diagnostic problem, not a content problem. The failure mode of this work is not missing the cause, it is acting on the first plausible one: a core update landed near the date, so the team rewrites 40 articles, while the actual cause was a noindex shipped in a template on the same week. The rewrite then hides the evidence.

So the order is fixed. Confirm the loss is real, date it, shape it, name the candidate causes, confirm one with a test that could have failed, and only then fix. Every step below produces evidence someone else can check.

Company knowledge first (Obsidian)

If the working environment contains an Obsidian vault or any local knowledge base (a folder of .md notes, often with a .obsidian directory), read the relevant notes before acting: the SEO action log (what was shipped and when), past incidents, the site's seasonality, migrations, and known technical debt. The action log is the highest-value note in a drop investigation, because it answers "what changed" without waiting for the client. At the end of the session, append the diagnosis, the evidence and the remediation to that log so the next incident starts with a history. Vault structure and protocols: the obsidian-brain skill.

When to use this skill

Use it for:

  • "Our traffic dropped", "we lost rankings", "clicks fell off a cliff"
  • Impressions or clicks collapsing in Search Console, on the whole site or one section
  • Pages disappearing from the index, or a sudden coverage change
  • A suspected core update, a manual action, or a penalty
  • Traffic loss after a migration, a redesign, a replatform or a big deploy
  • Sessions falling in GA4 while Search Console looks fine, or the reverse
  • AI referral traffic falling, or the brand losing its citations in AI answers

Hand off once the cause is named:

Confirmed cause Skill that fixes it
Indexation, robots, rendering, speed, migration, hack seo-technical
Client-rendered site built by an AI generator seo-ai-site-builders
Thin, stale or outranked content seo-content-blog and the page-type content skills
Blocks missing from a page that competitors have seo-page-sections
Cannibalization, orphaned pages, weak internal links seo-internal-linking
Lost or toxic backlinks seo-backlinks
Local pack or Business Profile loss seo-local
Lost AI citations, AI Overview displacement geo-visibility
No measurement to detect the next one geo-tracking

Read the full file on GitHub · 241 lines

Files

What ships with it

4 files beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 12d ago First seen · 241 lines · 147 tokens per session scan A 9c14e00a9584

Subscribe to this mod's changes

seo-traffic-drop is a skill published in the GitHub repository Thibaultbm/claude-seo-geo (16 stars, last pushed yesterday), licensed MIT. It adds 147 tokens to every session and 4,670 once invoked, about $0.0007 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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