brand

brand is a skill for Claude Code, Codex from tmj-90/gaffer. It costs 102 tokens per session (1,592 once invoked), scanned A, original, Apache-2.0.

A process for defining or reviewing a product’s brand, including its visual identity, colors, typography, and writing style. It can guide later interface work so the product has a consistent character.

In plain words
What is it for?
Use it when creating or auditing a brand, defining a design direction, choosing a color and type system, or giving future UI work a shared identity.
Why use it?
It helps prevent interfaces from looking generic or inconsistent by setting deliberate rules for how the product should look and sound.

Skill for Claude CodeCodex

Written for no agent in particular: nothing here depends on one.

Good fit Use it when creating or auditing a brand, defining a design direction, choosing a color and type system, or giving future UI work a shared identity.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/tmj-90/gaffer/brand
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add tmj-90/gaffer --skill brand
Clone the repo
git clone --depth 1 https://github.com/tmj-90/gaffer

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for brand

README.md
[![agentmods](https://agentmods.dev/badge/skills/tmj-90/gaffer/brand/github.svg)](https://agentmods.dev/skills/tmj-90/gaffer/brand)
Your own site
<a href="https://agentmods.dev/skills/tmj-90/gaffer/brand"><img src="https://agentmods.dev/badge/skills/tmj-90/gaffer/brand/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for brand

Your own site · 80×15
<a href="https://agentmods.dev/skills/tmj-90/gaffer/brand"><img src="https://agentmods.dev/badge/skills/tmj-90/gaffer/brand.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 102 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,592 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00102 $0.01592
Opus 5.5 $0.00041 $0.00637
Sonnet 5.5 $0.00020 $0.00318
Haiku 4.5 $0.00010 $0.00159

Measured 20d ago against content hash 35d11bf39c36, method: parsed. Prices are Anthropic first-party input rates as of 2026-10-07, from the pricing page.

Security

Grade A, and why

brand scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 20d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

runner/skills/brand/SKILL.md · 108 lines

How it starts

The opening of the file, as written. The whole thing — 108 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Establish or audit the brand

A factory that ships UI without a brand ships templates. This skill gives the product a specific visual and verbal identity — or audits and extends the one it has — and writes it down in a form delivery agents can consume: BRAND.md plus tokens. It owns identity (direction, palette, type pairing, voice). The token structure belongs to the design-system skill; surface execution to the frontend-design skill.

Depth Reference
Palette tiers, oklch tokens, contrast, type pairing and fluid scale references/color-and-typography.md
Voice spectrums, traits, messaging hierarchy, consistency checklist references/voice-and-messaging.md

Steps

  1. Detect. Call search_lore for brand, positioning, voice and design ADRs. In the repo look for BRAND.md, DESIGN.md, token files (*.tokens.json, tokens.css, theme.ts), a :root block of custom properties, logo assets, and marketing copy. Read the product's README and the ticket for audience and purpose. Decide: does a brand exist?
  2. Brand exists → audit and extend in its idiom. Do not replace it with your taste.
    • Score it against the required qualities (step 4) and the banned list below; name each gap with the file and value.
    • Measure every text/background pair the brand uses, in every theme, against WCAG contrast (4.5:1 body, 3:1 large text and UI) — compute the ratio; oklch lightness is not a contrast ratio. A brand colour that fails as text gets a darker text-safe variant, not a waiver.
    • Fill gaps in the existing direction: hover/active steps, a missing surface tier, a dark variant, a text-safe accent, missing semantic roles.
  3. No brand → commit to one direction and write why it fits this product and audience: editorial/magazine, Swiss/International, neo-brutalism, bento, glassmorphism with real depth, light or dark luxury, retro-futurism. "Clean minimal" is not a direction; dark mode is chosen for the users, not by habit. Then define:
    • Palette as oklch tokens with a stated job per colour: surfaces (at least two tiers), text (primary, muted), accent, and the semantic roles success / warning / danger / info — each with a text-safe variant where the fill colour fails as text.
    • Type pairing — display + text families with a reason (and mono if the product shows code or data), a clamp() fluid scale, and a loading plan: self-hosted, subset, one critical weight preloaded, metric-matched fallback.
    • Voice — audience, the one-line promise, 3–5 voice traits each with a "we say / we don't say" pair, and how voice shifts in errors and empty states.
  4. Check the required qualities. The brand must let delivered UI show at least four of the ten qualities listed in the frontend-design skill (scale hierarchy, spacing rhythm, depth, typographic character, semantic colour, designed states, composition, atmosphere, clarifying motion, data-viz in the system). Name the four-plus in BRAND.md.
  5. Write the artifacts. BRAND.md: direction and rationale, palette table (token, value, job, contrast result), type pairing and scale, voice, qualities delivered, open questions. When the work is visual, a token file in the repo's format (DTCG JSON or CSS custom properties — see the design-system skill), for example:

Read the full file on GitHub · 108 lines

Files

What ships with it

2 files beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 20d ago Changed · -9 lines 35d11bf39c36
  2. 1mo ago First seen · 117 lines · 102 tokens per session scan A f53b6ffa2208

Subscribe to this mod's changes

brand is a skill published in the GitHub repository tmj-90/gaffer (2 stars, last pushed 20d ago), licensed Apache-2.0. It adds 102 tokens to every session and 1,592 once invoked, about $0.0004 per session on Opus 5.5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.

Related

Other skills, from other repositories

visual-companion

Browser-based visual companion for showing mockups, diagrams, comparisons, and interactive options. Use when the user would understand something better by seeing it than reading it.

dork-labs/dorkos · 36 tokens

auditing-ui

Runs a lens-based UI/UX audit of the client and turns its findings into tracked, fenced work items. Use when auditing the interface for quality gaps, running or scoping an audit (full, one lens, one surface, or a diff), driving the real-browser leg of an audit, synthesizing raw lens findings into batches, or deciding…

dork-labs/dorkos · 80 tokens

maintaining-dev-playground

Keeps the Dev Playground current with the application. Use when editing UI components in apps/client/src/ — assesses playground candidacy, checks existing playground coverage, and guides adding or updating showcases. Also use when directly editing files in apps/client/src/dev/, building new widgets or features, or…

dork-labs/dorkos · 95 tokens

bulwark-brainstorm

Role-based brainstorming with dual modes: --scoped (sequential Task tool, 5 roles) and --exploratory (Agent Teams peer debate, 4 roles). Use for feasibility assessment and idea validation.

QBall-Inc/the-bulwark · 50 tokens

plan-creation

Create structured implementation plans via a 4-role scrum team (Product Owner, Architect, Eng/Delivery Lead, QA/Critic) with optional Agent Teams peer debate mode.

QBall-Inc/the-bulwark · 38 tokens

anthropic-validator

Validates Claude Code assets (skills, hooks, agents, commands, MCP servers, plugins) against official Anthropic standards. Fetches latest docs dynamically and produces structured validation reports.

QBall-Inc/the-bulwark · 40 tokens