brand

brand is a skill for Claude Code, Codex from tmj-90/gaffer. It costs 102 tokens per session (1,780 once invoked), scanned A, original, Apache-2.0.

A process for defining or reviewing a product’s brand, including its visual identity, colors, typography, and writing style. It can guide later interface work so the product has a consistent character.

In plain words
What is it for?
Use it when creating or auditing a brand, defining a design direction, choosing a color and type system, or giving future UI work a shared identity.
Why use it?
It helps prevent interfaces from looking generic or inconsistent by setting deliberate rules for how the product should look and sound.

Skill for Claude CodeCodex

Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

agentmods
npx agentmods add skills/tmj-90/gaffer/brand
Any agent
npx skills add tmj-90/gaffer --skill brand
Clone the repo
git clone --depth 1 https://github.com/tmj-90/gaffer

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for brand

README.md
[![agentmods](https://agentmods.dev/badge/skills/tmj-90/gaffer/brand.svg)](https://agentmods.dev/skills/tmj-90/gaffer/brand)
Your own site
<a href="https://agentmods.dev/skills/tmj-90/gaffer/brand"><img src="https://agentmods.dev/badge/skills/tmj-90/gaffer/brand.svg" alt="Measured on agentmods" height="20"></a>
Per session 102 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,780 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. Scan, not verified.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00102 $0.01780
Opus 5 $0.00051 $0.00890
Sonnet 5 $0.00020 $0.00356
Haiku 4.5 $0.00010 $0.00178

Measured 5d ago against content hash f53b6ffa2208, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-05, from the pricing page.

Security

Grade A, and why

brand scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 5d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

runner/skills/brand/SKILL.md · 117 lines

How it starts

The opening of the file, as written. The whole thing — 117 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Establish or audit the brand

A factory that ships UI without a brand ships templates. This skill gives the product a deliberate, specific visual and verbal identity so everything built afterwards looks intentional. It either audits and extends an existing brand in its own idiom, or commits to one direction — never a vague "clean minimal" default that means nothing.

Run it two ways: as a delivery skill when a ticket asks for brand work (branch, implement, evidence, submit like any other ticket), or as a lore seed when you want the brand to govern future work — suggest_lore it so every later ticket inherits it.

This skill owns the identity (direction, palette, type pairing, voice). The structural layer it feeds into — the three-tier token architecture and component state specs — lives in the design-system pack; the visual execution of surfaces lives in frontend-design. Keep SKILL.md lean and load the craft depth on demand:

Topic Reference
Colour system (tiers, 60/30/10, oklch tokens, contrast) + typography (pairing, fluid scale) references/color-and-typography.md
Voice (spectrums, traits, do/don't), messaging hierarchy, consistency/approval checklist references/voice-and-messaging.md

Steps

  1. Consult and detect, in parallel. Call search_lore (Memory MCP) for any existing brand, positioning, voice, or design ADRs. In the repo, look for BRAND.md, tokens.css, a styles/tokens.css, a .brand/ dir, or a :root block of CSS custom properties. Decide: does a brand already exist?
  2. If a brand exists → AUDIT and EXTEND in its idiom. Do not overwrite it with your taste. Read its palette, type, and voice, then:
    • Check it against the required-qualities bar below and name where it falls short.
    • Fill gaps and add missing tokens in the existing direction (e.g. derive a hover/ focus state, a missing surface tier, a dark variant) — extend, don't replace.
    • Record the audit findings and the additions in BRAND.md.
  3. If no brand exists → COMMIT to one specific direction. Pick a real direction the product actually wants and say why — editorial/magazine, neo-brutalism, glassmorphism with real depth, light/dark luxury, bento, Swiss/International, retro-futurism. Never "clean minimal", never default to dark mode reflexively. Then define all of:
    • Palette as oklch design tokens — surface, text, accent, plus semantic roles (success/warning/danger) and at least one depth/surface tier. Color used semantically, not one decorative accent on gray-on-white. (Tiers, 60/30/10, contrast → references/color-and-typography.md.)
    • Type pairing — a deliberate display + text pairing with a stated rationale and a fluid scale (clamp() tokens), not a default system stack used by accident. (Scale + loading → references/color-and-typography.md.)
    • Voice & positioning — who it's for, the one-line promise, and 3–5 voice attributes with a do/don't example each. (Spectrums, traits, messaging hierarchy → references/voice-and-messaging.md.)
    • Anti-template checklist — list which of the required qualities the brand delivers.
  4. Write the artifacts. Output a BRAND.md (direction + rationale, palette, type, voice, checklist) and, when the work is visual, a tokens.css sketch of the custom properties so delivery agents have something concrete to consume:

Read the full file on GitHub · 117 lines

Files

What ships with it

2 files beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 5d ago First seen · 117 lines · 102 tokens per session scan A f53b6ffa2208

Subscribe to this mod's changes

brand is a skill published in the GitHub repository tmj-90/gaffer (2 stars, last pushed 5d ago), licensed Apache-2.0. It adds 102 tokens to every session and 1,780 once invoked, about $0.0005 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-31.