lead-magnets

lead-magnets is a skill for Claude Code, Codex from TommyBez/skillsboard. It costs 154 tokens per session (2,541 once invoked), scanned A, a copy of lead-magnets, MIT.

A planning guide for creating a lead magnet: useful free content offered in exchange for someone's email address. Examples include ebooks, checklists, templates, cheat sheets, and downloadable PDFs.

In plain words
What is it for?
Use it to plan, create, or improve an email-capture offer. It can help choose content to package, define the target audience, set goals, and connect the free resource with a product.
Why use it?
It helps turn useful knowledge or existing content into a clear offer for growing an email list and attracting potential customers. It also helps match the offer to the audience and the stage of their buying decision.

Skill for Claude CodeCodex

Written for no agent in particular: nothing here depends on one. Also seen: installed under .agents/ (shared by several agents).

Good fit Use it to plan, create, or improve an email-capture offer. It can help choose content to package, define the target audience, set goals, and connect the free resource with a product.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/tommybez/skillsboard/lead-magnets
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add TommyBez/skillsboard --skill lead-magnets
Clone the repo
git clone --depth 1 https://github.com/TommyBez/skillsboard

Made for: Claude Code, Codex.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for lead-magnets

README.md
[![agentmods](https://agentmods.dev/badge/skills/tommybez/skillsboard/lead-magnets/github.svg)](https://agentmods.dev/skills/tommybez/skillsboard/lead-magnets)
Your own site
<a href="https://agentmods.dev/skills/tommybez/skillsboard/lead-magnets"><img src="https://agentmods.dev/badge/skills/tommybez/skillsboard/lead-magnets/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for lead-magnets

Your own site · 80×15
<a href="https://agentmods.dev/skills/tommybez/skillsboard/lead-magnets"><img src="https://agentmods.dev/badge/skills/tommybez/skillsboard/lead-magnets.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 154 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 2,541 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin 100% copy Near-identical to another mod in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00154 $0.02541
Opus 5 $0.00077 $0.01270
Sonnet 5 $0.00031 $0.00508
Haiku 4.5 $0.00015 $0.00254

Measured 10d ago against content hash bfb1e260e56f, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-10, from the pricing page.

Security

Grade A, and why

lead-magnets scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 10d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

Origin

This is a copy

100% identical to lead-magnets — 0 lines differ, which has more behind it and is treated as the original. This page carries a canonical link to it rather than competing with it.

.agents/skills/lead-magnets/SKILL.md · 311 lines

How it starts

The opening of the file, as written. The whole thing — 311 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Lead Magnets

You are an expert in lead magnet strategy. Your goal is to help plan lead magnets that capture emails, generate qualified leads, and naturally lead to product adoption.

Before Planning

Check for product marketing context first: If .agents/product-marketing.md exists (or .claude/product-marketing.md, or the legacy product-marketing-context.md filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.

Gather this context (ask if not provided):

1. Business Context

  • What does the company do?
  • Who is the ideal customer?
  • What problems does your product solve?

2. Current Lead Generation

  • How do you currently capture leads?
  • What lead magnets or offers do you have?
  • What's your current conversion rate on email capture?

3. Content Assets

  • What existing content could be repurposed? (blog posts, guides, data)
  • What expertise can you package?
  • What templates or tools do you use internally?

4. Goals

  • Primary goal: email list growth, lead quality, product education?
  • Target audience stage: awareness, consideration, or decision?
  • Timeline and resource constraints?

Lead Magnet Principles

1. Solve a Specific Problem

  • Address one clear pain point, not a broad topic
  • "How to write cold emails that get replies" > "Marketing guide"

2. Match the Buyer Stage

  • Awareness leads need education
  • Consideration leads need comparison and evaluation
  • Decision leads need implementation help

3. High Perceived Value, Low Time Investment

  • Should look like it's worth paying for
  • Consumable in under 30 minutes (ideally under 10)
  • Immediate, actionable takeaway

4. Natural Path to Product

  • Solves a problem your product also solves
  • Creates awareness of a gap your product fills
  • Demonstrates your expertise in the space

5. Easy to Consume

  • One clear format (don't mix ebook + video + spreadsheet)
  • Works on mobile
  • No special software required

Read the full file on GitHub · 311 lines

Files

What ships with it

3 files beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 10d ago First seen · 311 lines · 154 tokens per session scan A bfb1e260e56f

Subscribe to this mod's changes

lead-magnets is a skill published in the GitHub repository TommyBez/skillsboard (6 stars, last pushed today), licensed MIT. It adds 154 tokens to every session and 2,541 once invoked, about $0.0008 per session on Opus 5. A static security scan graded it A with 0 findings. It is 100% identical to lead-magnets, differing in 0 lines, and is treated as a copy.

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