craft-messaging

craft-messaging is a skill for Claude Code from tomzx/agents. It costs 37 tokens per session (437 once invoked), scanned A, original, MIT.

A product-messaging workflow that turns an agreed product direction and market position into a central value statement and audience-specific launch copy.

In plain words
What is it for?
Use it to create a messaging framework, supporting evidence, audience narratives, headlines, short descriptions, and channel-specific paragraphs.
Why use it?
It keeps launch communication tied to the product's validated purpose instead of letting different audiences receive unrelated or conflicting messages.

Skill for Claude Code

Written for Claude Code: argument-hint in frontmatter.

Good fit Use it to create a messaging framework, supporting evidence, audience narratives, headlines, short descriptions, and channel-specific paragraphs.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/tomzx/agents/craft-messaging
View source ↗ tomzx/agents
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add tomzx/agents --skill craft-messaging
Clone the repo
git clone --depth 1 https://github.com/tomzx/agents

Made for: Claude Code.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for craft-messaging

README.md
[![agentmods](https://agentmods.dev/badge/skills/tomzx/agents/craft-messaging/github.svg)](https://agentmods.dev/skills/tomzx/agents/craft-messaging)
Your own site
<a href="https://agentmods.dev/skills/tomzx/agents/craft-messaging"><img src="https://agentmods.dev/badge/skills/tomzx/agents/craft-messaging/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for craft-messaging

Your own site · 80×15
<a href="https://agentmods.dev/skills/tomzx/agents/craft-messaging"><img src="https://agentmods.dev/badge/skills/tomzx/agents/craft-messaging.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 37 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 437 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00037 $0.00437
Opus 5 $0.00018 $0.00218
Sonnet 5 $0.00007 $0.00087
Haiku 4.5 $0.00004 $0.00044

Measured 6d ago against content hash e268694e3499, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-09, from the pricing page.

Security

Grade A, and why

craft-messaging scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 6d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/pdlc/skills/craft-messaging/SKILL.md · 43 lines

What it actually says

Craft Messaging

Turns the validated vision and positioning into launch-ready messaging. It is a consumer of vision.md (from define-vision) and pricing.md (from set-pricing) — messaging that drifts from the validated vision is how products get rebranded into irrelevance, so this skill anchors to those sources.

Prerequisites

  • Apply the shared PDLC conventions in skills/pdlc/references/shared.md.
  • vision.md and prd.md. pricing.md if pricing is decided.

Steps

  1. State the core value proposition in one sentence, derived from the positioning in vision.md.
  2. Build the messaging house: the single core message at the top, 3 pillars beneath, each with proof points drawn from experiment-result.md or competitors.md.
  3. Write audience-specific narratives for each priority segment (tie to market.md segments). Same core message, different entry points.
  4. Produce channel-ready assets: headline options, short descriptions, and a one-paragraph narrative per channel.
  5. Sanity-check against the positioning: does every message reinforce the chosen differentiation, or does any undercut it?
  6. Write messaging.md to the initiative directory.

Output Format

Use the template at skills/pdlc/templates/initiatives/messaging.md.

Outcome

If $OUTCOME_YAML is set, emit verdict: drafted.

Completion Checklist

  • Value proposition traceable to vision.md positioning
  • Each pillar has a proof point
  • One narrative per priority segment
  • Every message reinforces (not undercuts) the differentiation

Next Step

Load enable-teams, then set-pricing if not done, then run the Launch gate via make-decision.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 6d ago First seen · 43 lines · 37 tokens per session scan A e268694e3499

Subscribe to this mod's changes

craft-messaging is a skill published in the GitHub repository tomzx/agents (6 stars, last pushed yesterday), licensed MIT. It adds 37 tokens to every session and 437 once invoked, about $0.0002 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-09-03.

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