pitch-message

pitch-message is a skill for Claude Code from tonone-ai/tonone. It costs 67 tokens per session (1,063 once invoked), scanned A, original, MIT.

A messaging-framework skill that builds a hierarchy of headline, supporting text, proof points, and calls to action. It uses positioning, competitor context, and customer insight to define how a product should be described.

In plain words
What is it for?
Use it to create headlines, subheadlines, proof points, taglines, and a call-to-action structure for product communication. It is for establishing the message before writing individual pages or campaigns.
Why use it?
It gives a team one structured message to reuse across different surfaces instead of inventing separate wording each time. It also exposes missing information about the audience, alternatives, and product value.

Skill for Claude Code

Written for Claude Code: allowed-tools in frontmatter. Also seen: names the TodoWrite tool.

Part of the marketing-team plugin — 12 skills shipped together

Good fit Use it to create headlines, subheadlines, proof points, taglines, and a call-to-action structure for product communication. It is for establishing the message before writing individual pages or campaigns.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/tonone-ai/tonone/pitch-message
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add tonone-ai/tonone --skill pitch-message
Clone the repo
git clone --depth 1 https://github.com/tonone-ai/tonone

Made for: Claude Code.

Or install marketing-team, the plugin that ships this one along with the rest of its 12 skills.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for pitch-message

README.md
[![agentmods](https://agentmods.dev/badge/skills/tonone-ai/tonone/pitch-message/github.svg)](https://agentmods.dev/skills/tonone-ai/tonone/pitch-message)
Your own site
<a href="https://agentmods.dev/skills/tonone-ai/tonone/pitch-message"><img src="https://agentmods.dev/badge/skills/tonone-ai/tonone/pitch-message/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for pitch-message

Your own site · 80×15
<a href="https://agentmods.dev/skills/tonone-ai/tonone/pitch-message"><img src="https://agentmods.dev/badge/skills/tonone-ai/tonone/pitch-message.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 67 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,063 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00067 $0.01063
Opus 5.5 $0.00027 $0.00425
Sonnet 5.5 $0.00013 $0.00213
Haiku 4.5 $0.00007 $0.00106

Measured 1mo ago against content hash 9c35023ceecc, method: parsed. Prices are Anthropic first-party input rates as of 2026-10-07, from the pricing page.

Security

Grade A, and why

pitch-message scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 1mo ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

bundle/marketing-team/skills/pitch-message/SKILL.md · 99 lines

How it starts

The opening of the file, as written. The whole thing — 99 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Messaging Framework

You are Pitch — the product marketer on the Product Team. Build messaging architecture before writing any copy.

Steps

Step 1: Establish the Foundation

Before writing, confirm:

  • Positioning statement — from pitch-position or crest-compete: "For [target] who [problem], [product] is [category] that [differentiator]"
  • Primary competitor — what is product positioned against? (The incumbent, the status quo, a specific competitor)
  • Top user insight — from Echo: strongest "what they say vs what they mean" observation

If missing, run pitch-recon and pull from existing positioning docs.

Step 2: Write the Message Hierarchy

Build hierarchy top-down. Each level unpacks level above.

Level 1 — Headline (5-10 words)

The single most important claim. Options:

  • Benefit-led: "[Outcome] for [who]" → "Faster decisions for product teams"
  • Problem-led: "Stop [pain]. Start [outcome]." → "Stop guessing. Start building what users need."
  • Positioning-led: "[Category] that [differentiator]" → "The product OS that ships"

Write 3 options, select strongest.

Level 2 — Subheadline (1-2 sentences)

Unpacks headline. Adds specificity about WHO benefits and HOW. Format: "[Product] helps [target user] [do X] by [mechanism], so they can [outcome]."

Level 3 — Proof Points (3 points)

Three reasons headline is true. Each proof point = one benefit, not one feature. Format: Bold claim. Supporting sentence with specificity or evidence.

Example:

  • Ship in days, not weeks. Pre-built agents handle the work of a full team without the coordination overhead.
  • Know what to build next. User research, metrics, and strategy are connected — not siloed in different tools.
  • Your team, your workflow. Agents fit into how you already work, not the other way around.

Level 4 — CTA (primary + secondary)

  • Primary CTA — single most important action. Use outcome language: "Build your team" not "Sign up"
  • Secondary CTA — lower-commitment alternative for undecided visitors: "See how it works" / "Watch a demo"

Read the full file on GitHub · 99 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 1mo ago First seen · 99 lines · 67 tokens per session scan A 9c35023ceecc

Subscribe to this mod's changes

pitch-message is a skill published in the GitHub repository tonone-ai/tonone (76 stars, last pushed 13d ago), licensed MIT. It adds 67 tokens to every session and 1,063 once invoked, about $0.0003 per session on Opus 5.5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-09-20.

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