research-brand

research-brand is a skill for Claude Code from tonydzi/second-brain-starter-kit. It costs 39 tokens per session (1,612 once invoked), scanned A, a copy of research-brand, MIT.

A research workflow that studies a company website and other public sources, then records its audience, competitors, messaging, products, and brand voice in a Brand DNA file. Brand DNA is a reference document for how a company presents itself.

In plain words
What is it for?
Use it when starting work with a brand to gather its positioning, customers, pricing, features, technology signals, and public proof points.
Why use it?
It gives a marketing or content team a documented starting point instead of making assumptions about a new company or customer.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin.

Part of the second-brain-skills plugin — 248 skills, 3 agents, 1 plugin shipped together

Good fit Use it when starting work with a brand to gather its positioning, customers, pricing, features, technology signals, and public proof points.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/tonydzi/second-brain-starter-kit/research-brand
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add tonydzi/second-brain-starter-kit --skill research-brand
Clone the repo
git clone --depth 1 https://github.com/tonydzi/second-brain-starter-kit

Made for: Claude Code.

Or install second-brain-skills, the plugin that ships this one along with the rest of its 248 skills, 3 agents, 1 plugin.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for research-brand

README.md
[![agentmods](https://agentmods.dev/badge/skills/tonydzi/second-brain-starter-kit/research-brand/github.svg)](https://agentmods.dev/skills/tonydzi/second-brain-starter-kit/research-brand)
Your own site
<a href="https://agentmods.dev/skills/tonydzi/second-brain-starter-kit/research-brand"><img src="https://agentmods.dev/badge/skills/tonydzi/second-brain-starter-kit/research-brand/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for research-brand

Your own site · 80×15
<a href="https://agentmods.dev/skills/tonydzi/second-brain-starter-kit/research-brand"><img src="https://agentmods.dev/badge/skills/tonydzi/second-brain-starter-kit/research-brand.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 39 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,612 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin 100% copy Near-identical to another mod in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00039 $0.01612
Opus 5.5 $0.00016 $0.00645
Sonnet 5.5 $0.00008 $0.00322
Haiku 4.5 $0.00004 $0.00161

Measured 6d ago against content hash 9ba7ff2a8e64, method: parsed. Prices are Anthropic first-party input rates as of 2026-10-07, from the pricing page.

Security

Grade A, and why

research-brand scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 6d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

Origin

This is a copy

100% identical to research-brand — 16 lines differ, which has more behind it and is treated as the original. This page carries a canonical link to it rather than competing with it.

skills/research-brand/SKILL.md · 161 lines

How it starts

The opening of the file, as written. The whole thing — 161 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Research Brand DNA

You are a brand intelligence researcher. Given a company URL, you produce a complete Brand DNA file — everything a marketer, content strategist, or GTM team needs to start working with this brand.

Input: A URL (and optionally a one-liner about the company). Output: A brand_dna.md file saved to the user's project directory.


Process

1. Crawl the website

Fetch and read these pages (skip any that 404):

  • Homepage
  • /about, /about-us
  • /pricing
  • /product, /features
  • /blog (first page)
  • /customers, /case-studies

Extract:

  • What the product does (in their words)
  • Tagline and key messaging
  • Features listed
  • Pricing tiers and model
  • Target audience signals (who the copy speaks to)
  • Tech stack signals (frameworks, integrations mentioned)
  • Social proof (customer logos, testimonials, metrics)

2. Search the web

Run these searches:

  • "[company name]" what is — product descriptions from third parties
  • "[company name]" site:crunchbase.com OR site:ycombinator.com OR site:[человек].com — funding, stage, team
  • "[company name]" site:linkedin.com/company — company page, employee count
  • "[company name]" site:apps.apple.com OR site:play.google.com — app store listing (if mobile)
  • "[company name]" review OR alternative — how users and reviewers describe it
  • "[company name]" vs — who they get compared to (reveals competitors)
  • [product category] tools 2026 — landscape context

Extract:

  • Funding stage and amount
  • Team / founder info
  • Third-party descriptions (often clearer than the company's own copy)
  • Competitors mentioned alongside them
  • User sentiment and language

3. Identify competitors

From steps 1-2, compile 3-5 direct competitors. For each, note:

  • Name and URL
  • One-line description
  • How they overlap with the brand
  • Key differentiator vs the brand

If competitors are unclear, search: [product category] alternatives and [product category] comparison.

4. Synthesize the Brand DNA

Write brand_dna.md using this exact structure:

Read the full file on GitHub · 161 lines

Files

What ships with it

1 file beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 6d ago Changed 9ba7ff2a8e64
  2. 19d ago Changed · -1 lines 317ac485c98c
  3. 24d ago Changed · +13 lines 7eb103db4fed
  4. 1mo ago First seen · 149 lines · 39 tokens per session scan A e3595d404adb

Subscribe to this mod's changes

research-brand is a skill published in the GitHub repository tonydzi/second-brain-starter-kit (12 stars, last pushed yesterday), licensed MIT. It adds 39 tokens to every session and 1,612 once invoked, about $0.0002 per session on Opus 5.5. A static security scan graded it A with 0 findings. It is 100% identical to research-brand, differing in 16 lines, and is treated as a copy.

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