customer-persona-builder

customer-persona-builder is a skill for Claude Code from travisjneuman/.claude. It costs 40 tokens per session (2,907 once invoked), scanned A, original, MIT.

A framework for describing the companies, buyers, and end users a product is meant to serve. It combines market research, user behaviour, and customer grouping.

In plain words
What is it for?
Use it to create ideal customer profiles, buyer personas, user personas, audience segments, and structured research summaries.
Why use it?
It prevents teams from treating every customer alike and clarifies who they are building for, selling to, or writing messages for.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin.

Part of the tjn-business plugin — 23 skills shipped together , and of tjn-skills

Good fit Use it to create ideal customer profiles, buyer personas, user personas, audience segments, and structured research summaries.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/travisjneuman/.claude/customer-persona-builder
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add travisjneuman/.claude --skill customer-persona-builder
Clone the repo
git clone --depth 1 https://github.com/travisjneuman/.claude

Made for: Claude Code.

Or install tjn-business, the plugin that ships this one along with the rest of its 23 skills.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for customer-persona-builder

README.md
[![agentmods](https://agentmods.dev/badge/skills/travisjneuman/.claude/customer-persona-builder/github.svg)](https://agentmods.dev/skills/travisjneuman/.claude/customer-persona-builder)
Your own site
<a href="https://agentmods.dev/skills/travisjneuman/.claude/customer-persona-builder"><img src="https://agentmods.dev/badge/skills/travisjneuman/.claude/customer-persona-builder/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for customer-persona-builder

Your own site · 80×15
<a href="https://agentmods.dev/skills/travisjneuman/.claude/customer-persona-builder"><img src="https://agentmods.dev/badge/skills/travisjneuman/.claude/customer-persona-builder.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 40 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 2,907 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe. Third-party audits
  • NVIDIA SkillSpector pass 7 Sept 2026
How audits are shown
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00040 $0.02907
Opus 5.5 $0.00016 $0.01163
Sonnet 5.5 $0.00008 $0.00581
Haiku 4.5 $0.00004 $0.00291

Measured 2mo ago against content hash b6628b71b392, method: parsed. Prices are Anthropic first-party input rates as of 2026-10-07, from the pricing page.

Security

Grade A, and why

customer-persona-builder scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 2mo ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/customer-persona-builder/SKILL.md · 376 lines

How it starts

The opening of the file, as written. The whole thing — 376 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Customer Persona Builder

Structured frameworks for creating data-driven customer personas, ideal customer profiles, and user archetypes.

Persona vs ICP Distinction

When to Use Which

IDEAL CUSTOMER PROFILE (ICP):
- Company-level / account-level description
- Used by: Sales, marketing (targeting), product (roadmap)
- Answers: "What companies should we sell to?"
- Firmographic: industry, size, revenue, tech stack

BUYER PERSONA:
- Individual-level description
- Used by: Sales (conversations), marketing (messaging), content
- Answers: "Who are the people making buying decisions?"
- Behavioral: goals, pain points, decision process

USER PERSONA:
- End-user description (may differ from buyer)
- Used by: Product, design, engineering
- Answers: "Who uses the product daily?"
- Task-based: workflows, jobs-to-be-done, frustrations

RELATIONSHIP:
ICP (company) contains multiple Buyer Personas (people)
who may differ from User Personas (daily users).

Ideal Customer Profile Template

ICP Framework

IDEAL CUSTOMER PROFILE:

FIRMOGRAPHICS:
- Industry:        [specific verticals]
- Company Size:    [employee range]
- Annual Revenue:  [revenue range]
- Geography:       [regions/countries]
- Growth Stage:    [startup/growth/enterprise]

TECHNOGRAPHICS:
- Current Stack:   [tools they use today]
- Infrastructure:  [cloud, on-prem, hybrid]
- Maturity:        [early adopter, mainstream, laggard]

BUSINESS CHARACTERISTICS:
- Pain Intensity:  [how acute is the problem we solve]
- Budget Authority:[does this level have budget]
- Buying Process:  [simple, committee, procurement]
- Contract Value:  [expected ACV range]

QUALIFYING SIGNALS:
- Positive: [hiring for X role, using Y tool, in Z market]
- Negative: [too small, wrong industry, already solved]

DISQUALIFYING CRITERIA:
- [specific reasons to exclude]

ICP Scoring Matrix

Attribute Ideal (5) Good (3) Poor (1) Weight
Industry [exact verticals] [adjacent verticals] [unrelated] 20%
Company Size [sweet spot range] [workable range] [too small/large] 15%
Pain Intensity Active seeking solution Aware of problem Unaware 25%
Budget Dedicated budget exists Can find budget No budget 20%
Tech Fit Perfect stack match Partial overlap Incompatible 10%
Champion Identified internal advocate Potential champion No access 10%

Read the full file on GitHub · 376 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 2mo ago First seen · 376 lines · 40 tokens per session scan A b6628b71b392

Subscribe to this mod's changes

customer-persona-builder is a skill published in the GitHub repository travisjneuman/.claude (108 stars, last pushed yesterday), licensed MIT. It adds 40 tokens to every session and 2,907 once invoked, about $0.0002 per session on Opus 5.5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-09-03.

Related

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customer-persona-builder next to 6 skills from other repositories
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