email-campaign

Email Campaign Builder

This skill produces channel-ready HTML email campaigns for defined audience segments. It generates strategy briefs, renders live previews in the Treasure Studio artifact panel, supports iterative natural language editing, and pushes finalized emails to Treasure Engage via a TD Workflow.

When to Use This Skill

Use this skill when:

• The user asks to "create an email", "build an email campaign", or "design an email template"
• The user wants to "generate an email for a segment" based on audience data
• The user requests a "preview" of an email in Treasure Studio
• The user says "push to Engage", "ship it", or "send to Engage" to publish a finalized email
• The user needs A/B testing variants for an email campaign

Prerequisites

This skill requires:

• Treasure Studio MCP server (tdx-studio) — for email preview via preview_document
• tdx CLI — for workflow execution and Engage integration
• (Optional) engage_email_builder TD Workflow — for automated push to Engage

If Studio preview is unavailable, emails will be saved to disk only. If the Engage workflow is not deployed, the skill falls back to manual HTML export.

Core Principles

1. Strategy Before Design

Always produce a strategy brief before writing any HTML. Analyze the audience segment, determine the right message and offer, then generate the email.

Example brief output:

Segment: Gold Tier — High Intent
Audience: 2,400 active members, 85% email open rate
Message: Urgency — "Your exclusive early access expires Friday"
Offer: No discount (high-intent segment). Use exclusivity + scarcity.
Imagery: Premium lifestyle, curated product selection

2. Offer Logic Is Segment-Driven

Not every segment should receive a discount. Match the offer strategy to the audience profile.

Segment Profile	Offer Strategy
Low/medium-conversion, bronze/silver, inactive >30 days	Discount or incentive
Gold/platinum, high intent, active	Urgency, exclusivity, or social proof
New members, unknown intent	Welcome series, value education