demo-video

Demo video

Turn one defensible message into a visual sequence that works in its viewing context, then implement it with the repository's Remotion setup. Story, evidence, and comprehension determine the treatment; transitions do not.

Establish the brief from available evidence

Inspect the product, existing media, brand assets, UI, documentation, and Remotion configuration before asking questions. Establish:

• target viewer and what they know before watching;
• destination, aspect ratio, sound-on or sound-off context, and duration range;
• one primary claim or learning outcome;
• product action, result, data, or demonstration that can prove it;
• call to action or final implication;
• available footage, UI states, narration, music, fonts, and brand constraints;
• deadline, rendering environment, and required deliverables.

Ask only for missing information that changes the claim, evidence, production scope, or rights to use an asset. If creative direction is open, propose a treatment and storyboard rather than asking the user to invent scenes.

Choose the format

• Product walkthrough — chronological task completion with legible UI and minimal editorial interruption.
• Launch or social clip — compressed proposition, product evidence, payoff, and action; must work muted if the destination commonly autoplays without sound.
• Technical explainer — mechanism, observation, interpretation, limitation, and implication. Read explainer writing before scripting.
• Feature demo — one capability, starting state, action, visible result, and boundary.
• Narrated tutorial — paced instruction with prerequisites, cursor intent, captions, recovery, and a reproducible result.

Do not combine every format into one video. When several outputs are requested, define a master narrative and decide which beats survive each cut.

Write a proof-led treatment

Before code, produce:

Viewer:
Destination and format:
Primary claim:
Visible proof:
What must be understood by the end:
Narration/caption approach:
Treatment:
Beat list with approximate timing:
Required assets or captures:
Risks or unknowns: