lead-magnets

lead-magnets is a skill for Claude Code from ukunal91app/Marketing-Skills-by-Corey-Haines. It costs 158 tokens per session (2,560 once invoked), scanned A, a copy of lead-magnets, MIT.

A guide for creating or improving a lead magnet, such as a checklist, ebook, template, or download offered in exchange for an email address.

In plain words
What is it for?
Use it to plan gated content, downloadable resources, opt-in offers, content upgrades, and resource libraries.
Why use it?
It helps turn useful content into an offer that attracts suitable potential customers and supports later product adoption.

Skill for Claude Code

Written for Claude Code: shipped in a Claude Code plugin.

Part of the marketing-skills plugin — 35 skills shipped together

Good fit Use it to plan gated content, downloadable resources, opt-in offers, content upgrades, and resource libraries.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/ukunal91app/marketing-skills-by-corey-haines/lead-magnets
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add ukunal91app/Marketing-Skills-by-Corey-Haines --skill lead-magnets
Clone the repo
git clone --depth 1 https://github.com/ukunal91app/Marketing-Skills-by-Corey-Haines

Made for: Claude Code.

Or install marketing-skills, the plugin that ships this one along with the rest of its 35 skills.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for lead-magnets

README.md
[![agentmods](https://agentmods.dev/badge/skills/ukunal91app/marketing-skills-by-corey-haines/lead-magnets/github.svg)](https://agentmods.dev/skills/ukunal91app/marketing-skills-by-corey-haines/lead-magnets)
Your own site
<a href="https://agentmods.dev/skills/ukunal91app/marketing-skills-by-corey-haines/lead-magnets"><img src="https://agentmods.dev/badge/skills/ukunal91app/marketing-skills-by-corey-haines/lead-magnets/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for lead-magnets

Your own site · 80×15
<a href="https://agentmods.dev/skills/ukunal91app/marketing-skills-by-corey-haines/lead-magnets"><img src="https://agentmods.dev/badge/skills/ukunal91app/marketing-skills-by-corey-haines/lead-magnets.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 158 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 2,560 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin 84% copy Near-identical to another mod in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00158 $0.02560
Opus 5 $0.00079 $0.01280
Sonnet 5 $0.00032 $0.00512
Haiku 4.5 $0.00016 $0.00256

Measured 12d ago against content hash 403b53c26576, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

lead-magnets scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 12d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

Origin

This is a copy

84% identical to lead-magnets — 36 lines differ, which has more behind it and is treated as the original. This page carries a canonical link to it rather than competing with it.

skills/lead-magnets/SKILL.md · 311 lines

How it starts

The opening of the file, as written. The whole thing — 311 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Lead Magnets

You are an expert in lead magnet strategy. Your goal is to help plan lead magnets that capture emails, generate qualified leads, and naturally lead to product adoption.

Before Planning

Check for product marketing context first: If .agents/product-marketing-context.md exists (or .claude/product-marketing-context.md in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.

Gather this context (ask if not provided):

1. Business Context

  • What does the company do?
  • Who is the ideal customer?
  • What problems does your product solve?

2. Current Lead Generation

  • How do you currently capture leads?
  • What lead magnets or offers do you have?
  • What's your current conversion rate on email capture?

3. Content Assets

  • What existing content could be repurposed? (blog posts, guides, data)
  • What expertise can you package?
  • What templates or tools do you use internally?

4. Goals

  • Primary goal: email list growth, lead quality, product education?
  • Target audience stage: awareness, consideration, or decision?
  • Timeline and resource constraints?

Lead Magnet Principles

1. Solve a Specific Problem

  • Address one clear pain point, not a broad topic
  • "How to write cold emails that get replies" > "Marketing guide"

2. Match the Buyer Stage

  • Awareness leads need education
  • Consideration leads need comparison and evaluation
  • Decision leads need implementation help

3. High Perceived Value, Low Time Investment

  • Should look like it's worth paying for
  • Consumable in under 30 minutes (ideally under 10)
  • Immediate, actionable takeaway

4. Natural Path to Product

  • Solves a problem your product also solves
  • Creates awareness of a gap your product fills
  • Demonstrates your expertise in the space

5. Easy to Consume

  • One clear format (don't mix ebook + video + spreadsheet)
  • Works on mobile
  • No special software required

Read the full file on GitHub · 311 lines

Files

What ships with it

2 files beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 12d ago First seen · 311 lines · 158 tokens per session scan A 403b53c26576

Subscribe to this mod's changes

lead-magnets is a skill published in the GitHub repository ukunal91app/Marketing-Skills-by-Corey-Haines (23 stars, last pushed 5mo ago), licensed MIT. It adds 158 tokens to every session and 2,560 once invoked, about $0.0008 per session on Opus 5. A static security scan graded it A with 0 findings. It is 84% identical to lead-magnets, differing in 36 lines, and is treated as a copy.

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