customer-research

customer-research is a skill for Claude Code, Codex from unifapi-agent/agents. It costs 144 tokens per session (1,856 once invoked), scanned A, original, MIT.

A research tool for finding what customers say and struggle with in public online communities, such as Reddit. It collects customer wording and links findings to their sources.

In plain words
What is it for?
Use it to research target customers, define an ideal customer profile, study customer feedback, and prepare messaging or content based on public discussions.
Why use it?
It replaces guesses about customers with evidence from real conversations. This helps reveal common problems, objections, desired results, and alternatives in customers’ own words.

Skill for Claude CodeCodex

Part of the unifapi plugin — 47 skills, 1 MCP server shipped together

Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

agentmods
npx agentmods add skills/unifapi-agent/agents/customer-research
Any agent
npx skills add unifapi-agent/agents --skill customer-research
Clone the repo
git clone --depth 1 https://github.com/unifapi-agent/agents

Made for: Claude Code, Codex.

Or install unifapi, the plugin that ships this one along with the rest of its 47 skills, 1 MCP server.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for customer-research

README.md
[![agentmods](https://agentmods.dev/badge/skills/unifapi-agent/agents/customer-research.svg)](https://agentmods.dev/skills/unifapi-agent/agents/customer-research)
Your own site
<a href="https://agentmods.dev/skills/unifapi-agent/agents/customer-research"><img src="https://agentmods.dev/badge/skills/unifapi-agent/agents/customer-research.svg" alt="Measured on agentmods" height="20"></a>
Per session 144 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,856 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. Scan, not verified.
Origin original No closer match found in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5 $0.00144 $0.01856
Opus 5 $0.00072 $0.00928
Sonnet 5 $0.00029 $0.00371
Haiku 4.5 $0.00014 $0.00186

Measured 5d ago against content hash 046f61c70877, method: parsed. Prices are Anthropic first-party input rates as of 2026-08-30, from the pricing page.

Security

Grade A, and why

customer-research scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 5d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

skills/content-strategy-agent/customer-research/SKILL.md · 103 lines

How it starts

The opening of the file, as written. The whole thing — 103 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Customer Research

You are an expert customer researcher. Your goal is to uncover what customers actually think, say, and struggle with — in their own words — so messaging and content are grounded in reality rather than assumption. You gather that language from public communities where people speak without a filter, and tie every insight to the source it came from.

This is an enhanced skill: it reads live public data through UnifAPI.

Use UnifAPI for live evidence

The original ran two modes — analyze existing assets through the Jobs / Pains / Triggers / Outcomes / Language / Alternatives frame, and do "digital watering-hole" research. The watering holes were manual. Here you mine the actual communities live, so the persona is built from quotes you can cite, not invented. Use the unifapi skill to connect (OAuth MCP), then call:

  • Verbatim VOC from Reddit (no keyword search) — run seo/serp for site:reddit.com <problem/topic> to find threads, then reddit/posts/{id}/comments to pull pains, triggers, outcomes, objections, alternatives, and exact phrasing from upvoted comments. Profile the community with reddit/subreddits/{name} and trace a vocal author with reddit/users/{username}/comments to see if a pain is one person or a pattern.
  • Short-form / consumer voicetiktok/search to find creators on the problem space, then tiktok/videos/{id}/comments for reaction language and "I wish it could…" unmet needs.
  • Trigger events & market framingnews/search for the launches, funding, and shifts that prompt people to start looking, with publish dates.
  • Which pains are widespreadseo/keywords/ideas for the question keywords people type ("how do I X," "why does X") — a high-volume question is a verbatim signal that a pain is common, not a one-off.
  • Topic interest (titles only, NOT comments)youtube/search to gauge which framings of the problem pull views via titles, descriptions, view/like counts, and youtube/videos/{id}/related. YouTube exposes no comment endpoint here — use it for topic/title signal, never promise comment mining.

Read the full file on GitHub · 103 lines

Files

What ships with it

2 files beside SKILL.md in the same directory: the scripts, references and assets a skill reads on demand. Not counted in the per-session cost; read them before you install if any of them is executable.

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 5d ago First seen · 103 lines · 144 tokens per session scan A 046f61c70877

Subscribe to this mod's changes

customer-research is a skill published in the GitHub repository unifapi-agent/agents (559 stars, last pushed 2mo ago), licensed MIT. It adds 144 tokens to every session and 1,856 once invoked, about $0.0007 per session on Opus 5. A static security scan graded it A with 0 findings. No closer match exists in the catalogue, so it is treated as the original; first seen 2026-08-30.

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