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competitive-battlecard

competitive-battlecard is a skill for Claude Code from unixcrh/phuryn-pm-skills. It costs 52 tokens per session (683 once invoked), scanned A, a copy of competitive-battlecard, MIT.

A sales reference sheet comparing your product with one named competitor. It covers positioning, features, pricing, objections, and patterns from successful or lost deals.

In plain words
What is it for?
Use it to prepare competitive sales materials, compare products, handle objections, and summarize where your product wins or loses.
Why use it?
It gives sales teams a consistent way to answer why a buyer might choose your product instead of a specific alternative.

Skill for Claude Code

Written for Claude Code: $ARGUMENTS substitution.

Part of the pm-go-to-market plugin — 6 skills, 3 commands shipped together

not rated 2repo 8mo ago A scan 52 tokens copy · 100% MIT

Good fit Use it to prepare competitive sales materials, compare products, handle objections, and summarize where your product wins or loses.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/unixcrh/phuryn-pm-skills/competitive-battlecard
View source ↗ unixcrh/phuryn-pm-skills
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add unixcrh/phuryn-pm-skills --skill competitive-battlecard
Clone the repo
git clone --depth 1 https://github.com/unixcrh/phuryn-pm-skills

Made for: Claude Code.

Or install pm-go-to-market, the plugin that ships this one along with the rest of its 6 skills, 3 commands.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for competitive-battlecard

README.md
[![agentmods](https://agentmods.dev/badge/skills/unixcrh/phuryn-pm-skills/competitive-battlecard/github.svg)](https://agentmods.dev/skills/unixcrh/phuryn-pm-skills/competitive-battlecard)
Your own site
<a href="https://agentmods.dev/skills/unixcrh/phuryn-pm-skills/competitive-battlecard"><img src="https://agentmods.dev/badge/skills/unixcrh/phuryn-pm-skills/competitive-battlecard/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for competitive-battlecard

Your own site · 80×15
<a href="https://agentmods.dev/skills/unixcrh/phuryn-pm-skills/competitive-battlecard"><img src="https://agentmods.dev/badge/skills/unixcrh/phuryn-pm-skills/competitive-battlecard.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 52 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 683 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin 100% copy Near-identical to another mod in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00052 $0.00683
Opus 5.5 $0.00021 $0.00273
Sonnet 5.5 $0.00010 $0.00137
Haiku 4.5 $0.00005 $0.00068

Measured 2mo ago against content hash 89a82a58675d, method: parsed. Prices are Anthropic first-party input rates as of 2026-10-07, from the pricing page.

Security

Grade A, and why

competitive-battlecard scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 2mo ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

Origin

This is a copy

100% identical to competitive-battlecard — 0 lines differ, which has more behind it and is treated as the original. This page carries a canonical link to it rather than competing with it.

pm-go-to-market/skills/competitive-battlecard/SKILL.md · 78 lines

How it starts

The opening of the file, as written. The whole thing — 78 lines — stays where its author put it; the contents beside it link to each section on GitHub.

Competitive Battlecard

Create a concise, sales-ready battlecard for use against a specific competitor.

Context

You are creating a competitive battlecard for $ARGUMENTS.

Use web search to research the competitor's current product, pricing, positioning, and recent changes. If the user provides files (feature lists, win/loss data, sales call notes), read them first.

Instructions

  1. Research the competitor (use web search):

    • Current product offerings and features
    • Pricing tiers and model
    • Target market and positioning
    • Recent product launches or changes
    • Known strengths and weaknesses
    • Customer reviews and sentiment (G2, Capterra, Reddit)

  2. Create the battlecard with these sections:

    Company Overview

    • Founded, HQ, funding/revenue (if public)
    • Target market and ICP
    • Positioning in one sentence

    Quick Comparison

    Capability Us Them Winner
    [Feature area 1] [Our approach] [Their approach] [Us/Them/Tie]
    [Feature area 2] ... ... ...
    Pricing ... ... ...
    Support ... ... ...

    Where We Win

    • [Advantage 1]: [Proof point or customer quote]
    • [Advantage 2]: [Specific capability they lack]
    • [Advantage 3]: [Better approach with reasoning]

    Where They Win

    • [Their strength 1]: [Our counter-positioning]
    • [Their strength 2]: [How we mitigate this gap]

    Common Objections & Responses

    Prospect Says Respond With
    "Competitor X has [feature]" "[Our alternative approach and why it's better for them]"
    "They're cheaper" "[Value framing: total cost of ownership, ROI, hidden costs]"
    "They're more established" "[Our advantages: speed, innovation, focus, support]"

    Landmines to Plant

    Questions to ask the prospect that highlight competitor weaknesses:

    • "How important is [area where we excel] to your team?"
    • "Have you evaluated [specific capability they lack]?"

Read the full file on GitHub · 78 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 2mo ago First seen · 78 lines · 52 tokens per session scan A 89a82a58675d

Subscribe to this mod's changes

competitive-battlecard is a skill published in the GitHub repository unixcrh/phuryn-pm-skills (2 stars, last pushed 8mo ago), licensed MIT. It adds 52 tokens to every session and 683 once invoked, about $0.0002 per session on Opus 5.5. A static security scan graded it A with 0 findings. It is 100% identical to competitive-battlecard, differing in 0 lines, and is treated as a copy.

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