gtm-motions

gtm-motions is a skill for Claude Code from unixcrh/phuryn-pm-skills. It costs 58 tokens per session (1,623 once invoked), scanned A, a copy of gtm-motions, MIT.

A guide to seven go-to-market approaches, meaning ways a company attracts and gains customers. It covers inbound, outbound, paid digital, community, partner, account-based, and product-led growth motions.

In plain words
What is it for?
Choosing marketing and sales channels, comparing inbound with outbound work, selecting tools, and planning campaigns across multiple approaches.
Why use it?
It helps teams choose suitable customer-acquisition channels instead of selecting tools or campaigns without a clear approach.

Skill for Claude Code

Written for Claude Code: $ARGUMENTS substitution.

Part of the pm-go-to-market plugin — 6 skills, 3 commands shipped together

Good fit Choosing marketing and sales channels, comparing inbound with outbound work, selecting tools, and planning campaigns across multiple approaches.

Compare 6 skills from other repositories ↓
Install with agentmods
npx agentmods add skills/unixcrh/phuryn-pm-skills/gtm-motions
Install

Getting it into your agent

One page per mod, every tool's command on it. A separate URL per tool would split the same page into five that compete with each other.

Any agent
npx skills add unixcrh/phuryn-pm-skills --skill gtm-motions
Clone the repo
git clone --depth 1 https://github.com/unixcrh/phuryn-pm-skills

Made for: Claude Code.

Or install pm-go-to-market, the plugin that ships this one along with the rest of its 6 skills, 3 commands.

Wrote this? Show the measurements

A badge with what this costs and how it scanned, read live from this page, so it follows the numbers instead of freezing them. Markdown for a README, HTML for a documentation site or a project page.

agentmods badge for gtm-motions

README.md
[![agentmods](https://agentmods.dev/badge/skills/unixcrh/phuryn-pm-skills/gtm-motions/github.svg)](https://agentmods.dev/skills/unixcrh/phuryn-pm-skills/gtm-motions)
Your own site
<a href="https://agentmods.dev/skills/unixcrh/phuryn-pm-skills/gtm-motions"><img src="https://agentmods.dev/badge/skills/unixcrh/phuryn-pm-skills/gtm-motions/github.svg" alt="Measured on agentmods" height="20"></a>

Or the 80×15 button, for a site that already has a row of RSS and ATOM ones. Only the verdict fits; the numbers stay here.

agentmods 80×15 button for gtm-motions

Your own site · 80×15
<a href="https://agentmods.dev/skills/unixcrh/phuryn-pm-skills/gtm-motions"><img src="https://agentmods.dev/badge/skills/unixcrh/phuryn-pm-skills/gtm-motions.svg" alt="Reviewed on agentmods" width="80" height="20"></a>
Per session 58 Skills are progressive disclosure: only the name and description are preloaded; the body loads when the skill is used.
When invoked 1,623 The whole file, excluding the scripts and references it only reads on demand.
Security scan A 0 findings. A grade says what 26 rules found in the file — not that it is safe.
Origin 100% copy Near-identical to another mod in the catalogue.
Token cost

What it costs to keep this loaded

Counted locally with the o200k_base tokenizer, which is exact for GPT models; Claude uses its own tokenizer and its counts differ. Treat this as one consistent yardstick across the catalogue rather than a bill. Prices are per million input tokens.

ModelPer sessionOnce invoked
Fable 5.1 $0.00058 $0.01623
Opus 5 $0.00029 $0.00812
Sonnet 5 $0.00012 $0.00325
Haiku 4.5 $0.00006 $0.00162

Measured 12d ago against content hash b26db17f9eee, method: parsed. Prices are Anthropic first-party input rates as of 2026-09-12, from the pricing page.

Security

Grade A, and why

gtm-motions scanned grade A with 0 findings against 26 rules in 11 categories — prompt injection, anti-refusal, data exfiltration, privilege escalation, supply chain, agent snooping, system-prompt leakage, SSRF and excessive agency — measured 12d ago.

A static scan of the body, not an audit. Every finding is printed with the line that produced it so you can judge whether it matters here. A mod is markdown that instructs an agent; that is exactly why what it instructs is worth reading.

Nothing flagged

None of the 26 patterns this scan looks for appear in this file: no shell pipes, no recursive deletes, no credential paths, no hidden text, no instruction-override or anti-refusal phrasing, no agent-config snooping. That is not a guarantee, it is the absence of the things that are checkable.

Origin

This is a copy

100% identical to gtm-motions — 0 lines differ, which has more behind it and is treated as the original. This page carries a canonical link to it rather than competing with it.

pm-go-to-market/skills/gtm-motions/SKILL.md · 156 lines

How it starts

The opening of the file, as written. The whole thing — 156 lines — stays where its author put it; the contents beside it link to each section on GitHub.

GTM Motions

Overview

Identify and evaluate the best go-to-market motions for your product. This skill analyzes seven proven GTM approaches with specific tools and tactics to help you build a balanced acquisition strategy.

When to Use

  • Selecting marketing channels for your product
  • Choosing between inbound vs outbound strategy
  • Building your GTM toolkit and tech stack
  • Evaluating PLG vs traditional sales motion
  • Planning cross-channel marketing campaigns

The 7 GTM Motions

1. Inbound Marketing

Attract customers through valuable content and thought leadership.

  • Tools: LinkedIn, SEMRush, Grammarly, HubSpot, Airtable
  • Tactics: Blog content, webinars, whitepapers, SEO, email nurture sequences
  • Best For: B2B SaaS, technical products, long sales cycles
  • Strength: Builds brand authority and attracts high-intent prospects
  • Challenge: Requires consistent content creation; slower to show results

2. Outbound Sales

Proactively reach target prospects through direct engagement.

  • Tools: LinkedIn Sales Navigator, ZoomInfo, Lemlist, Apollo, Hunter
  • Tactics: Cold email campaigns, LinkedIn outreach, phone prospecting, personalized demos
  • Best For: Enterprise sales, high-value contracts, niche markets
  • Strength: Predictable pipeline generation; control over target selection
  • Challenge: Low response rates; resource-intensive; requires skilled sales team

3. Paid Digital Advertising

Reach target audiences through paid channels with precision targeting.

  • Tools: Google Ads, Meta Ads, LinkedIn Ads, Newswire, Retargeting platforms
  • Tactics: Search ads, display advertising, social ads, video advertising, retargeting
  • Best For: Products with clear target demographics, competitive keywords
  • Strength: Fast results; scalable; measurable ROI; precise targeting
  • Challenge: Can be expensive; requires continuous optimization; competitive

4. Community Marketing

Build engaged communities where customers help each other and spread the word.

  • Tools: Slack, Reddit, Discord, Circle, Mighty Networks, WhatsApp
  • Tactics: Community forums, user groups, events, mentorship, ambassador programs
  • Best For: Developer products, communities of practice, loyal user bases
  • Strength: Builds loyalty; organic word-of-mouth; valuable feedback; low CAC
  • Challenge: Requires active moderation; time to build critical mass

Read the full file on GitHub · 156 lines

Changes

What this file has done since we first saw it

Hashed on every crawl. A supply-chain change to an agent config is a question of when, not whether, so the history is kept rather than the latest state alone.

  1. 12d ago First seen · 156 lines · 58 tokens per session scan A b26db17f9eee

Subscribe to this mod's changes

gtm-motions is a skill published in the GitHub repository unixcrh/phuryn-pm-skills (2 stars, last pushed 6mo ago), licensed MIT. It adds 58 tokens to every session and 1,623 once invoked, about $0.0003 per session on Opus 5. A static security scan graded it A with 0 findings. It is 100% identical to gtm-motions, differing in 0 lines, and is treated as a copy.

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